Karen  Ho

Karen Ho

Head, MEC Interaction China

Karen Ho is the head of MEC Interaction China. Karen is charged with leading MEC Interaction, MEC's digital, social, and direct specialism. Karen graduated from the University of Toronto with a Bachelor of Commerce in 1999. She began her career with online media owner, Real Media Limited, in Hong Kong in 2000, where she managed website and business partnerships. Her digital planning career took off at Tom.com and in 2006 Karen moved to Shanghai to lead media strategy and innovations at Isobar-linked company, wwwins Consulting, working on clients such as Coca Cola and Xintiandi. In 2008, Karen returned to Beijing where she was digital director, planning and ad ops/analytics for OMD. There she built and managed media teams for clients such as Intel, GE, and Apple and started the first ever ad operations and analytics department for OMG. Karen has deep knowledge of CRM, media planning, and strategy, and a wide experience of ad serving, social, and other digital tools.

RECENT ARTICLES BY KAREN HO

wechat1

Don't Let Social Media Scare You Away!

Mar 4, 2013 - Let me explain the differences between Weibo and WeChat from a marketer's perspective. Comments

mobileshopping

Are Brands Ready to Engage On-the-Go Consumers?

Sep 24, 2012 - Consider these three factors that prevent brands from producing engaging mobile campaigns in China and how we could overcome them. Comments

A DSP/Ad Exchange Discussion: Improvement or Hurdle to China Marketers?

Jul 31, 2012 - Ad exchange is nothing new but it's not well known to everyone in China. Here's why. Comments

China Internet Scene: A Whole Different World!

Jun 26, 2012 - Chinese Internet is not complicated. Remember, it is a seller's market. Comments

chinaadvertising

China Internet Advertising 101

Dec 29, 2011 - Consider these five factors when planning and buying online ads in China. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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