Head, MEC Interaction China
Karen Ho is the head of MEC Interaction China. Karen is charged with leading MEC Interaction, MEC's digital, social, and direct specialism. Karen graduated from the University of Toronto with a Bachelor of Commerce in 1999. She began her career with online media owner, Real Media Limited, in Hong Kong in 2000, where she managed website and business partnerships. Her digital planning career took off at Tom.com and in 2006 Karen moved to Shanghai to lead media strategy and innovations at Isobar-linked company, wwwins Consulting, working on clients such as Coca Cola and Xintiandi. In 2008, Karen returned to Beijing where she was digital director, planning and ad ops/analytics for OMD. There she built and managed media teams for clients such as Intel, GE, and Apple and started the first ever ad operations and analytics department for OMG. Karen has deep knowledge of CRM, media planning, and strategy, and a wide experience of ad serving, social, and other digital tools.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT