Kate Clough

Kate Clough

Regional Media Director, APAC, MRM Worldwide

Kate has spent 12 years initiating, encouraging and optimising consumers? experiences with brands. In February 2008, MRM supported her desire to seek new professional challenges abroad. She was tasked with strengthening and expanding their digital media operations in Asia-Pacific; initially from Shanghai and later from Hong Kong. Since then, MRM media?s staff, services, coverage and client base have significantly grown, and today, their efforts (display, paid search, SEO, et al.) contribute significantly to clients? business objectives, across the region. Prior to moving to Asia, Kate spent nearly 7 years at MRM Minneapolis, co-managing a team that led digital strategy development and execution for all packaged goods clients, including 40 General Mills brands.

RECENT ARTICLES BY KATE CLOUGH

naver-ralphlauren

Naver Rocks... If You're a Curious Searcher!

Mar 27, 2012 - Korea's Naver requires a unique approach to marketing. Here's why. First in a two-part series. Comments

businessresults2

2012 Trends: More Accountability in Tracking Metrics [Video]

Jan 4, 2012 - Search specialists will also expand their capabilities to optimize for ad networks, exchanges, and retargeting. Comments

performance

Get Direct With Digital Brand Advertising!

Oct 17, 2011 - Too much emphasis is placed on audience reach when brand campaigns are developed and this poses a significant danger to marketers. Here's why. Comments

results

How to Wage Successful Performance-Based Pricing Pilots

Aug 24, 2011 - Advertisers are expecting more accountability from publishers. Here's an example of how a pricing pilot would work in Asia. Comments

measuredmedia

Reframing Digital Metrics to Increase Confidence as a Brand Building Medium

Jul 7, 2011 - Digital media can have a significant and efficient impact to brand building; consider these metrics for better indicators of success. Comments

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IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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