Lee  Peilin

Lee Peilin

Senior Manager, Strategic Solutions, Starcom Singapore

Peilin is the senior manager of strategic solutions in Starcom Singapore, where she is charged with driving the agency's communications and planning product. as well as managing new business development. As one of the youngest senior managers in the marketing and communications industry, Peilin previously worked in a variety of media and creative agencies in Australia, Taiwan, Malaysia and Singapore including Saatchi & Saatchi, Up Brand Buzz and Mindshare. Her experience and client portfolio includes major advertisers such as Proctor & Gamble ASEAN, Tiger Beer, DBS Bank, Nissan, and Zuji.com. Some of her wins include the Global Facebook Innovation Award 2011, Silver at the Young Spikes Media Award 2010 and Gold at Effie Awards Singapore 2009. On weekends, Peilin can be found telling stories at her neighborhood children's library or photographing fashionistas for her shoe style blog.

RECENT ARTICLES BY LEE PEILIN

drawsomethingalonefeature

Drawing Ideas From Draw Something

Apr 13, 2012 - What is the draw of Draw Something and what can we marketers learn from it? Comments

how-digital-stamping-works2

How to Integrate New Gadgets Launching in 2012

Mar 29, 2012 - Consider these three tech innovations that will have great impact on Singaporean consumers. Comments

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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
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