Senior Manager, Strategic Solutions, Starcom Singapore
Peilin is the senior manager of strategic solutions in Starcom Singapore, where she is charged with driving the agency's communications and planning product. as well as managing new business development. As one of the youngest senior managers in the marketing and communications industry, Peilin previously worked in a variety of media and creative agencies in Australia, Taiwan, Malaysia and Singapore including Saatchi & Saatchi, Up Brand Buzz and Mindshare. Her experience and client portfolio includes major advertisers such as Proctor & Gamble ASEAN, Tiger Beer, DBS Bank, Nissan, and Zuji.com. Some of her wins include the Global Facebook Innovation Award 2011, Silver at the Young Spikes Media Award 2010 and Gold at Effie Awards Singapore 2009. On weekends, Peilin can be found telling stories at her neighborhood children's library or photographing fashionistas for her shoe style blog.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT