Luke  Janich

Luke Janich

Regional Director, iProspect

Luke Janich is the Regional Director for iProspect Singapore, a leading global digital marketing agency. Luke is based in Singapore with 8 years of search engine marketing (SEM) experience. Originally from the United States Luke moved to Singapore in 2009. Luke has rich experience across both Paid (PPC) and Organic Search (SEO). Luke experiences ranges across many verticals from Technology, Finance, FMCG, Luxury, and Retail. Luke's background in search engine marketing / PPC /SEO started in Seattle, Washington. Luke will continue to drum the beat of the Search Engine Marketing (SEM) mantra across brands in Asia Pacific.

RECENT ARTICLES BY LUKE JANICH

seofeatured

3 SEO Resolutions for Marketers in 2013

Jan 21, 2013 - Let me share with you some of the essential goals to set aside this year, from a search engine optimization lens. Comments

uselections

A Digital Vote...

Nov 6, 2012 - An overview of how U.S. presidential candidates have invested in mobile, social media, and online advertising in their election campaigns. Comments

applefeatured

An Apple a Day...

Oct 10, 2012 - Here are a few key standout features for iPhone 5 from a marketing lens. Comments

olympics

The Power of Video Optimization

Aug 15, 2012 - Search engines are now embedding videos in the SERPs and it's fast becoming a necessity to optimize videos. Consider these three tactics. Comments

mobilelukefeatured

It's About Time to Go Mobile

Jul 11, 2012 - Setting up a mobile campaign on Google? Consider these best practices. Comments

mobileseo

Is Your Mobile Site SEO Optimized?

Jun 11, 2012 - Consider these best practices to kick start your mobile SEO efforts. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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