Digital Brand Marketer,
Lydia is a brand marketer based in Singapore. She has over 7 years of regional marketing experience focusing on digital. Having worked on both agency and client side, she is able to bridge the gap between the two. While she?s not working on improving the way digital is done, she can be found in a cafe somewhere jamming with her friends, or helping non-profit organizations enhance their Digital marketing. Highlights of her career are winning Best Use of Search at Singapore Media Awards 2012 and speaking at SES Singapore 2011. Reach her at email@example.com.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT