Digital Brand Marketer,
Lydia is a brand marketer based in Singapore. She has over 7 years of regional marketing experience focusing on digital. Having worked on both agency and client side, she is able to bridge the gap between the two. While she?s not working on improving the way digital is done, she can be found in a cafe somewhere jamming with her friends, or helping non-profit organizations enhance their Digital marketing. Highlights of her career are winning Best Use of Search at Singapore Media Awards 2012 and speaking at SES Singapore 2011. Reach her at firstname.lastname@example.org.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT