Lydia  Ng

Lydia Ng

Digital Brand Marketer,

Lydia is a brand marketer based in Singapore. She has over 7 years of regional marketing experience focusing on digital. Having worked on both agency and client side, she is able to bridge the gap between the two. While she?s not working on improving the way digital is done, she can be found in a cafe somewhere jamming with her friends, or helping non-profit organizations enhance their Digital marketing. Highlights of her career are winning Best Use of Search at Singapore Media Awards 2012 and speaking at SES Singapore 2011. Reach her at mojoshrooms@gmail.com.

RECENT ARTICLES BY LYDIA NG

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Hello Facebook Graph Search, Goodbye Google?

Feb 18, 2013 - As Facebook dips into personalized search, imagine what a Graph Search API would mean for marketers. Comments

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Rethinking Search in the Social Age

Nov 12, 2012 - Consider these four ways to use search in your social media marketing. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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