Madhu  Malkani

Madhu Malkani

Measurement and Insights Director, MRM Worldwide

Madhu Malkani is the measurement & insights director with the Data & Analytics team at MRM Worldwide where she leads the digital analytics team and works with clients to track and improve their digital performance. Madhu has a BSc in Biology and an MBA from the Hong Kong University of Science & Technology.

RECENT ARTICLES BY MADHU MALKANI

conversion21

Segmenting Your Data to Drive Conversion

Nov 9, 2010 - Digital analytics only give an overview of what's happening to the campaign. To drive results, optimise in the following ways. Comments

smart

Rule No. 1: Define SMART Goals

Oct 8, 2010 - Be smart about your objectives when planning campaign goals. Having specific, measurable, and attainable goals will put you ahead of competitors in... Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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