Marketing News & Expert Advice
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Madhu Malkani is the measurement & insights director with the Data & Analytics team at MRM Worldwide where she leads the digital analytics team and works with clients to track and improve their digital performance. Madhu has a BSc in Biology and an MBA from the Hong Kong University of Science & Technology.
RECENT ARTICLES BY MADHU MALKANI
Segmenting Your Data to Drive Conversion
Nov 9, 2010 - Digital analytics only give an overview of what's happening to the campaign. To drive results, optimise in the following ways. Comments
Rule No. 1: Define SMART Goals
Oct 8, 2010 - Be smart about your objectives when planning campaign goals. Having specific, measurable, and attainable goals will put you ahead of competitors in... Comments
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