Segmenting Your Data to Drive Conversion
Analytics

Segmenting Your Data to Drive Conversion

13y Madhu Malkani

Segmenting Your Data to Drive Conversion

Digital analytics only give an overview of what's happening to the campaign. To drive results, optimise in the following ways. Read More...

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Rule No. 1: Define SMART Goals
Analytics

Rule No. 1: Define SMART Goals

14y Madhu Malkani

Rule No. 1: Define SMART Goals

Be smart about your objectives when planning campaign goals. Having specific, measurable, and attainable goals will put you ahead of competitors in th...

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