Founder and CEO, Kinetic One
Tan Siok Siok is a filmmaker and an entrepreneur who has built Kinetic ONE, a social video platform in China with multiple channels of highly targeted audiences. Kinetic ONE has achieved more than 200 million video views to date, including those for the largest branded video campaign in China's history. Siok's latest film project is Twittamentary, a crowdsourced documentary about Twitter. Siok previously worked as an executive producer for Discovery Channel in Asia.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
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September 30, 2014
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