Siok Siok Tan

Siok Siok Tan

Founder and CEO, Kinetic One

Tan Siok Siok is a filmmaker and an entrepreneur who has built Kinetic ONE, a social video platform in China with multiple channels of highly targeted audiences. Kinetic ONE has achieved more than 200 million video views to date, including those for the largest branded video campaign in China's history. Siok's latest film project is Twittamentary, a crowdsourced documentary about Twitter. Siok previously worked as an executive producer for Discovery Channel in Asia.

RECENT ARTICLES BY SIOK SIOK TAN

netflix

3 Ways in Which Big Data Is Transforming Social Video Marketing

Jun 10, 2013 - When it comes to "big data," there is one question that content marketers want the answer to: can big data help us make The Next Big Hit? Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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