Meera  Chopra

Meera Chopra

VP and global head of ad sales, Vuclip

Based in Delhi, Meera Chopra is the global head of ad sales for Vuclip. Prior to joining Vuclip, Meera was the National Sales Head with Times Internet Ltd. She has over a decade of experience in business development and corporate sales having worked with leading media houses such as Networkplay and Komli Media.

RECENT ARTICLES BY MEERA CHOPRA

mobile-movie

Vernacular Mobile Video on Demand: A New Avenue for Marketers

Jun 24, 2015 - ‘Localization’ of marketing through videos in native languages is the next level of audience engagement. Comments

cars-auto

How Mobile Video Can Drive Advertising Success in the Auto Industry

Mar 9, 2015 - The automotive industry is extremely well positioned to engage consumers through mobile video advertising. Comments

shutterstock-149544755-leaders

Addressing Mobile in Emerging Markets: Lead or Be Led

Jan 14, 2015 - Brands have a rare opportunity to lead the pack when it comes to mobile and mobile video marketing in emerging markets. Comments

shutterstock-56809303-india-experience-generation

Marketing to the Experience Generation

Nov 25, 2014 - Mobile should be a key strategy for any brand hoping to reach the "Experience Generation" in India. Comments

india-urbanization-shutterstock-147091049

Using Mobile Video to Seize Competitive Advantage in India

Oct 13, 2014 - Urbanization and other lifestyle trends in India are creating huge opportunities for mobile as a premium channel for online video. Comments

mobileads

Mobile Ads Need to Deliver Brand Metrics Beyond CTR

Oct 10, 2013 - Marketers - ask for more insights from your mobile ads. Comments

mobilevideo

5 Tips to Build an Engaging Mobile Video Ad Campaign

Aug 18, 2013 - First, let's examine where, what, and how mobile consumers behave today. Comments

fatfinger

Cutting Through the Clutter of Accidental Clicks With Better Metrics for Mobile

May 31, 2013 - As advertisers shift their focus to mobile marketing, a new standard of measurement is desperately needed to tackle the fat finger phenomenon. Comments

mobilevideo

What Marketers Can Learn From Young Mobile Users

Apr 23, 2013 - Let's all stop shaking our heads at kids gazing into their phones and instead try to figure out what it is they're looking at. Comments

kitkat

What Makes a Mobile Video Ad Viral?

Mar 26, 2013 - A look at global mobile ad trends, including viral ads in emerging markets such as India. Comments

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