Meera  Chopra

Meera Chopra

VP and global head of ad sales, Vuclip

Based in Delhi, Meera runs Vuclip's global ad business. Prior to joining Vuclip, Meera was the National Sales Head with Times Internet Ltd. She has over a decade of experience in business development and corporate sales having worked with leading media houses such as Networkplay and Komli Media.

RECENT ARTICLES BY MEERA CHOPRA

mobileads

Mobile Ads Need to Deliver Brand Metrics Beyond CTR

Oct 10, 2013 - Marketers - ask for more insights from your mobile ads. Comments

mobilevideo

5 Tips to Build an Engaging Mobile Video Ad Campaign

Aug 18, 2013 - First, let's examine where, what, and how mobile consumers behave today. Comments

fatfinger

Cutting Through the Clutter of Accidental Clicks With Better Metrics for Mobile

May 31, 2013 - As advertisers shift their focus to mobile marketing, a new standard of measurement is desperately needed to tackle the fat finger phenomenon. Comments

mobilevideo

What Marketers Can Learn From Young Mobile Users

Apr 23, 2013 - Let's all stop shaking our heads at kids gazing into their phones and instead try to figure out what it is they're looking at. Comments

kitkat

What Makes a Mobile Video Ad Viral?

Mar 26, 2013 - A look at global mobile ad trends, including viral ads in emerging markets such as India. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...