Marketing News & Expert Advice
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Based in Delhi, Meera runs Vuclip's global ad business. Prior to joining Vuclip, Meera was the National Sales Head with Times Internet Ltd. She has over a decade of experience in business development and corporate sales having worked with leading media houses such as Networkplay and Komli Media.
RECENT ARTICLES BY MEERA CHOPRA
5 Tips to Build an Engaging Mobile Video Ad Campaign
Aug 18, 2013 - First, let's examine where, what, and how mobile consumers behave today. Comments
Cutting Through the Clutter of Accidental Clicks With Better Metrics for Mobile
May 31, 2013 - As advertisers shift their focus to mobile marketing, a new standard of measurement is desperately needed to tackle the fat finger phenomenon. Comments
What Marketers Can Learn From Young Mobile Users
Apr 23, 2013 - Let's all stop shaking our heads at kids gazing into their phones and instead try to figure out what it is they're looking at. Comments
What Makes a Mobile Video Ad Viral?
Mar 26, 2013 - A look at global mobile ad trends, including viral ads in emerging markets such as India. Comments
MOST READ
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