Senior Search Marketing Manager, Asia Pacific, RS Components
Desmond has been in the digital industry for about 5 years. He joined PurpleClick, a search marketing agency startup in 2008 where he managed digital campaigns for SingTel, Pitney Bowes, Rentokil, and Linde that helped hone his skills in search marketing at the enterprise level. Following his agency experience, Desmond joined RS Components to experience client-side marketing and work on more complex digital marketing campaigns. He has been the strategic lead for RS search marketing initiatives and processes in Asia Pacific for 3 years now, managing a portfolio of millions of keywords across a geographical span of 10 countries in multiple languages.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT