Senior Search Marketing Manager, Asia Pacific, RS Components
Desmond has been in the digital industry for about 5 years. He joined PurpleClick, a search marketing agency startup in 2008 where he managed digital campaigns for SingTel, Pitney Bowes, Rentokil, and Linde that helped hone his skills in search marketing at the enterprise level. Following his agency experience, Desmond joined RS Components to experience client-side marketing and work on more complex digital marketing campaigns. He has been the strategic lead for RS search marketing initiatives and processes in Asia Pacific for 3 years now, managing a portfolio of millions of keywords across a geographical span of 10 countries in multiple languages.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT