Yean  Cheong

Yean Cheong

Head of Digital , IPG Mediabrands

Based in Singapore, Yean is responsible for managing IPG Mediabrands' online media planning teams as well as leading the strategy and development of all digital media activities, working across Asia. As regional digital lead for clients such as Johnson & Johnson, Microsoft and MasterCard, Yean develops and manages integrated digital strategies combining online, search, mobile and social media, supporting clients in ensuring these strategies cascade through all communication touch-points and markets. Her understanding of consumers and their digital journey across brands allowed her to probe and interrogate consumer triggers, turning them into actionable and measurable outcomes. Yean was previously General Manager Digital of emitch Queensland Australia, part of Aegis Media Pacific. Prior to Aegis, Yean held positions on both the creative and client side. She was Head of Digital and Direct at Clemenger BBDO Brisbane, and performed various roles in Singapore at M&C Saatchi, Zuji, Jurong Point and Sembawang Leisure to name a few.

RECENT ARTICLES BY YEAN CHEONG

Going Non-English: A Look at Chinese Search and Social Listening

Jun 14, 2012 - With technology generally being developed in the West and adopted in the East, the digital space has historically represented an over-simplified version... Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

WEBINARS

Resources

Jobs

    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...
    • Paid Search Account Manager
      Paid Search Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring an experienced Paid Search Account Manager to...