Yean  Cheong

Yean Cheong

Head of Digital , IPG Mediabrands

Based in Singapore, Yean is responsible for managing IPG Mediabrands' online media planning teams as well as leading the strategy and development of all digital media activities, working across Asia. As regional digital lead for clients such as Johnson & Johnson, Microsoft and MasterCard, Yean develops and manages integrated digital strategies combining online, search, mobile and social media, supporting clients in ensuring these strategies cascade through all communication touch-points and markets. Her understanding of consumers and their digital journey across brands allowed her to probe and interrogate consumer triggers, turning them into actionable and measurable outcomes. Yean was previously General Manager Digital of emitch Queensland Australia, part of Aegis Media Pacific. Prior to Aegis, Yean held positions on both the creative and client side. She was Head of Digital and Direct at Clemenger BBDO Brisbane, and performed various roles in Singapore at M&C Saatchi, Zuji, Jurong Point and Sembawang Leisure to name a few.

RECENT ARTICLES BY YEAN CHEONG

Going Non-English: A Look at Chinese Search and Social Listening

Jun 14, 2012 - With technology generally being developed in the West and adopted in the East, the digital space has historically represented an over-simplified version... Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Resources

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Marketing Systems Analyst
      Marketing Systems Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Marketing Systems Analyst to our expanding team. We...