Vivek Bhargava

Vivek Bhargava

Managing Director, iProspectCommunicate2

Vivek Bhargava is CEO of iProspectCommunicate 2. He's founder and MD of Communicate2, which has evolved into one of the largest search and social media specialist organization in India that was recently acquired by Aegis Media. Vivek has spent the last 10 years guiding the digital advertising strategies of companies such as MTV, Merrill Lynch, ICICI Bank, Reliance in both Indian and global markets. He regularly speaks at global events such as SES, Ad-tech, SMX, I-com, and the Apex Internet conferences in India. Vivek is the co-chair for SEMPO Asia Pacific. He has travelled to more than 40 countries on various consulting and project assignments and lived In Dubai for two years.

RECENT ARTICLES BY VIVEK BHARGAVA

cannonball1

Succeed in Digital: Do You Have the Balls to Throw the Cannon Ball? Part 2

Aug 30, 2012 - Six actionable tips on how to succeed in digital. Comments

cannonball

Succeed in Digital: Do You Have the Balls to Throw the Cannon Ball? Part 1

Aug 29, 2012 - Let me elaborate on the Cannon Ball strategy through some experiences. Comments

It's Time for Digital to Go Physical!

Jun 8, 2012 - Cellphones and mobile devices have enabled engagement with customers to a whole new level but are brands prepared to use this effectively? Comments

billion

Do Billionaires Need Social Media?

Feb 29, 2012 - Six ways that larger-than-life business people can start using social media. Comments

optimizationfeature

Future of Agencies: The Metamorphosis Needed to Succeed in the Digital World

Feb 3, 2012 - Why the remuneration, team structure, capabilities, and business model of agencies will need to evolve. Comments

websitetrafficasia

Search Engine Optimization Is Dead, Long Live Web Presence Optimization

Nov 30, 2011 - Content creation is becoming critical for brands. Here's why. Comments

Are We Writing Off Google+ too Early?

Oct 11, 2011 - Google+ is here to stay. Here are eight reasons why. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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