Vinoaj Vijeyakumaar

Vinoaj Vijeyakumaar

Managing partner and co-founder , Sparkline Analytics

Vinny is managing partner and co-founder of Sparkline, a consultancy focused on optimizing conversion rates. Sparkline is a Google Analytics Certified Partner, Google Analytics Premium Authorized Reseller, Google Tag Manager Specialist, Adobe Marketing Cloud Solution Partner, and Optimizely Certified Partner. Vinny specializes in maximizing revenues for businesses by optimizing their digital presence across desktop and mobile websites, paid advertising, social media, and search engines. His core expertise lies in measurement, data analysis, testing, and insights that deliver results. Prior to founding Sparkline, Vinny was a senior conversion specialist at Google Southeast Asia for 5 years. You can get in touch with Vinny on Twitter @vinoaj, LinkedIn, Google+ or his company's website.




Get Ready for Universal Analytics

Feb 12, 2014 - As Universal Analytics gradually moves out of beta, here are a few steps to prepare for the switch, including migrating your existing Web properties... Comments


Data and Measurement Resolutions for 2014

Dec 12, 2013 - Start 2014 with a clear conversion optimization strategy in mind. Consider these 3 data-driven goals. Comments


Google Analytics Unified Segments: 5 Simple Steps to Get You Started

Nov 20, 2013 - This feature now allows you to start making decisions around what a user did over their lifetime, versus what they did in a single session. Here's how... Comments


Getting Excited about Google Analytics’ Upcoming Features

Oct 22, 2013 - Let's focus on three that will open up new avenues on your journey of optimizing conversion rates. Comments


Remarketing With Google Analytics: 5 Simple Recipes to Get You Started

Aug 26, 2013 - We look at why you may want to consider these remarketing list setups, how to set them up, and how to tailor your creatives to engage visitors and improve... Comments


Remarketing With Google Analytics: Getting Started

Jul 29, 2013 - AdWords remarketing allows advertisers to connect with visitors who have previously visited your sites. Here's how. Part one in a two-part series. Comments


Embracing the Reality of Multi-Touch Attribution

Jun 25, 2013 - It's no longer a concept or technology that is only for those with deep pockets. Consider this approach. Comments


Google Tag Manager Best Practices (Part 3 of 3)

Apr 11, 2013 - These best practices fall into four main buckets. Comments


Getting Advanced With Google Tag Manager (Part 2 of 3)

Mar 14, 2013 - Bringing dynamic data to your tags with the data layer and macros Comments


Take Control of Tagging With Google Tag Manager (Part 1 of 3)

Feb 19, 2013 - Adding third-party tags to your website is part and parcel of being a digital practitioner. Let's get started by exploring four key areas. Comments


3 Measurement Resolutions to Embrace in 2013

Jan 22, 2013 - To start 2013 on the right foot, here are three things I recommend you do today. Comments

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