Marketing News & Expert Advice
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Vinny is Chief Consultant and Founder of Sparkline Analytics, a consultancy focused on optimizing conversion rates. Sparkline Analytics is a Google Analytics Certified Partner and the first Google Tag Manager Specialist in Southeast Asia. Vinny specializes in maximizing revenues for businesses by optimizing their digital presence across desktop and mobile websites, paid advertising, social media, and search engines. His core expertise lies in measurement, data analysis, testing, and insights that deliver results. Prior to founding Sparkline Analytics, Vinny was a Senior Conversion Specialist at Google Southeast Asia for 5 years. You can get in touch with Vinny on Twitter @vinoaj, LinkedIn, Google or his company's website.
RECENT ARTICLES BY VINOAJ VIJEYAKUMAAR
Remarketing With Google Analytics: 5 Simple Recipes to Get You Started
Aug 26, 2013 - We look at why you may want to consider these remarketing list setups, how to set them up, and how to tailor your creatives to engage visitors and improve... Comments
Remarketing With Google Analytics: Getting Started
Jul 29, 2013 - AdWords remarketing allows advertisers to connect with visitors who have previously visited your sites. Here's how. Part one in a two-part series. Comments
Embracing the Reality of Multi-Touch Attribution
Jun 25, 2013 - It's no longer a concept or technology that is only for those with deep pockets. Consider this approach. Comments
Google Tag Manager Best Practices (Part 3 of 3)
Apr 11, 2013 - These best practices fall into four main buckets. Comments
Getting Advanced With Google Tag Manager (Part 2 of 3)
Mar 14, 2013 - Bringing dynamic data to your tags with the data layer and macros Comments
Take Control of Tagging With Google Tag Manager (Part 1 of 3)
Feb 19, 2013 - Adding third-party tags to your website is part and parcel of being a digital practitioner. Let's get started by exploring four key areas. Comments
3 Measurement Resolutions to Embrace in 2013
Jan 22, 2013 - To start 2013 on the right foot, here are three things I recommend you do today. Comments
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