VP, Southeast Asia, Vserv.mobi
Vikas Gulati is VP Asia at Vserv.mobi - a leading Global Mobile Advertising Network with a strong focus on emerging markets. Based in Singapore, Vikas is leading Asia expansion of Vserv.mobi and is driving all key aspects of business - Developers, Publishers and Advertisers. Prior to Vserv, he was Asia head for Sprice and was instrumental in the launch and expansion of Sprice Travel Network in South East Asia and India. Travelport later acquired the company in 2010. With a diversified media and marketing experience from cross industries, as well as, across major Asian markets, Vikas has headed the strategic leadership and managed communication investments for Procter & Gamble, Asia Pacific Breweries, LVMH Moet Hennessy, ESPN, LG and many other Blue Chip clients. Vikas is an industry thought leader and a regular speaker at the region's top marketing conferences. He is a post-graduate in marketing management from Times School of Marketing, India.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
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