VP, Southeast Asia, Vserv.mobi
Vikas Gulati is VP Asia at Vserv.mobi - a leading Global Mobile Advertising Network with a strong focus on emerging markets. Based in Singapore, Vikas is leading Asia expansion of Vserv.mobi and is driving all key aspects of business - Developers, Publishers and Advertisers. Prior to Vserv, he was Asia head for Sprice and was instrumental in the launch and expansion of Sprice Travel Network in South East Asia and India. Travelport later acquired the company in 2010. With a diversified media and marketing experience from cross industries, as well as, across major Asian markets, Vikas has headed the strategic leadership and managed communication investments for Procter & Gamble, Asia Pacific Breweries, LVMH Moet Hennessy, ESPN, LG and many other Blue Chip clients. Vikas is an industry thought leader and a regular speaker at the region's top marketing conferences. He is a post-graduate in marketing management from Times School of Marketing, India.
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT