Vikas  Gulati

Vikas Gulati

VP, Southeast Asia, Vserv.mobi

Vikas Gulati is VP Asia at Vserv.mobi - a leading Global Mobile Advertising Network with a strong focus on emerging markets. Based in Singapore, Vikas is leading Asia expansion of Vserv.mobi and is driving all key aspects of business - Developers, Publishers and Advertisers. Prior to Vserv, he was Asia head for Sprice and was instrumental in the launch and expansion of Sprice Travel Network in South East Asia and India. Travelport later acquired the company in 2010. With a diversified media and marketing experience from cross industries, as well as, across major Asian markets, Vikas has headed the strategic leadership and managed communication investments for Procter & Gamble, Asia Pacific Breweries, LVMH Moet Hennessy, ESPN, LG and many other Blue Chip clients. Vikas is an industry thought leader and a regular speaker at the region's top marketing conferences. He is a post-graduate in marketing management from Times School of Marketing, India.

RECENT ARTICLES BY VIKAS GULATI

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What's Hot, What's Not: Mobile Advertising Trends in 2013

Jan 10, 2013 - Android, Freemium, and fragmentation are among the list of top trends that will drive mobile advertising this year. Comments

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The State of Mobile Display Advertising - Why This Year Is Different

Jul 4, 2012 - Here are five factors why mobile advertising will take off in the next year. Comments

muslimgirlsmobile

Mobile Marketing in Emerging Markets - What You Need to Know

May 23, 2012 - Five things every marketer should know about mobile in emerging markets. Comments

The Overcrowded Display Ecosystem: Is The Pie Big Enough?

Mar 22, 2012 - An overview of the display advertising ecosystem in Asia, from ad networks and exchanges to demand side and supply side platforms. Comments

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Search, Display, and the Media Multiplier Effect – Why 1+1 = 3

Feb 16, 2012 - Here's why these principles haven't changed at all when it comes to digital. Comments

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Display 2.0 – 5 Things You Need to Know

Jan 16, 2012 - Display advertising will play a much more prominent role as more brands are betting on it to deliver campaign goals. Here's how. Comments

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