Vikas  Gulati

Vikas Gulati

VP, Southeast Asia,

Vikas Gulati is VP Asia at - a leading Global Mobile Advertising Network with a strong focus on emerging markets. Based in Singapore, Vikas is leading Asia expansion of and is driving all key aspects of business - Developers, Publishers and Advertisers. Prior to Vserv, he was Asia head for Sprice and was instrumental in the launch and expansion of Sprice Travel Network in South East Asia and India. Travelport later acquired the company in 2010. With a diversified media and marketing experience from cross industries, as well as, across major Asian markets, Vikas has headed the strategic leadership and managed communication investments for Procter & Gamble, Asia Pacific Breweries, LVMH Moet Hennessy, ESPN, LG and many other Blue Chip clients. Vikas is an industry thought leader and a regular speaker at the region's top marketing conferences. He is a post-graduate in marketing management from Times School of Marketing, India.



What's Hot, What's Not: Mobile Advertising Trends in 2013

Jan 10, 2013 - Android, Freemium, and fragmentation are among the list of top trends that will drive mobile advertising this year. Comments


The State of Mobile Display Advertising - Why This Year Is Different

Jul 4, 2012 - Here are five factors why mobile advertising will take off in the next year. Comments


Mobile Marketing in Emerging Markets - What You Need to Know

May 23, 2012 - Five things every marketer should know about mobile in emerging markets. Comments

The Overcrowded Display Ecosystem: Is The Pie Big Enough?

Mar 22, 2012 - An overview of the display advertising ecosystem in Asia, from ad networks and exchanges to demand side and supply side platforms. Comments


Search, Display, and the Media Multiplier Effect – Why 1+1 = 3

Feb 16, 2012 - Here's why these principles haven't changed at all when it comes to digital. Comments


Display 2.0 – 5 Things You Need to Know

Jan 16, 2012 - Display advertising will play a much more prominent role as more brands are betting on it to deliver campaign goals. Here's how. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.




  • SEO Specialist
    SEO Specialist (Marcel Digital) - ChicagoSearch Engine Optimization (SEO) Specialist   Marcel Digital is an award winning digital marketing...
  • SEO / SEM Manager
    SEO / SEM Manager (CustomInk) - FairfaxAre you a friendly, motivated, and inquisitive individual? Are you a positive, out-going leader? Are you...
  • SEO Analyst
    SEO Analyst (XO Group) - New YorkSEO Analyst @ XO Group About this Job, You and Our Team: The XO Group SEO Team is looking for you, a passionate...