Vijay Sankaran

Vijay Sankaran

Head, Social Media, Nokia Siemens Networks

Social Media at Nokia Siemens Networks and oversees its global social media program and initiatives. He has two decades of advertising communications and digital solutions experience largely in the Creative function and since 2008 in the Digital Strategy function. Vijay has lead and executed advertising digital and integrated communications for clients in Automotive Consumer Durables Engineering FMCG Financial Services and IT sectors. His articles and quotes have appeared in leading industry publications such as Campaign India Brand Reporter Impact and Business Standard.

RECENT ARTICLES BY VIJAY SANKARAN

twitterbird

The Tweet That Was Retweeted 8,000 Times and Other Stories

Apr 28, 2011 - How Google gets it and Bing got it so wrong using Twitter in response to Japan's disaster. Comments

fauxsocial

Faux Social

Mar 16, 2011 - Learn from the best and worst social marketing practices in India listed here. Comments

digitaldivide2

The New Digital Divide

Feb 8, 2011 - Agencies and marketers in India could tackle digital challenges outlined in these three ways. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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