Head, Social Media, Nokia Siemens Networks
Social Media at Nokia Siemens Networks and oversees its global social media program and initiatives. He has two decades of advertising communications and digital solutions experience largely in the Creative function and since 2008 in the Digital Strategy function. Vijay has lead and executed advertising digital and integrated communications for clients in Automotive Consumer Durables Engineering FMCG Financial Services and IT sectors. His articles and quotes have appeared in leading industry publications such as Campaign India Brand Reporter Impact and Business Standard.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.