Marketing News & Expert Advice
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Prabhvir Sahmey
Head of Media Platforms, India , Google
Prabhvir Sahmey (Prabh) heads the Media Platforms Business at Google India. In his current role, he is driving scalable growth for advertisers and agencies as well as efficiencies with their digital marketing efforts. This includes the entire DoubleClick stack for advertisers as well as the Real Time Bidding platform. With 10 years of experience in digital marketing, Prabh spent six years in paid search across various clients and industry verticals. He was previously with Mindshare leading the mobile and search practice for Singapore and established the Mindshare Center of Excellence for Search Marketing to enable attribution modeling and help clients understand digital via data driven marketing programs.
RECENT ARTICLES BY PRABHVIR SAHMEY
The State of RTB in India
Jul 18, 2013 - While other markets are ahead, the country has its own story to tell. Consider these factors on the current state of audience buy in India. Comments
Search Trends for 2013: RTB, Attribution, and Mobile
Jan 7, 2013 - Two big shifts will impact search marketers in 2013. Comments
The B2B Marketer of Southeast Asia
Oct 22, 2012 - Consider these approaches to using search marketing in the region. Comments
Advanced Analytics in Paid Search Marketing
Aug 27, 2012 - Consider this approach to improve ROI for your paid search campaigns. Comments
How to Set Up a Mobile Search Campaign in Asia
May 28, 2012 - A best practice guideline to setting up your mobile search campaign. Comments
Turbo Charging Your Paid Search Campaigns
Apr 17, 2012 - Learn how to maximize your return of every penny in your marketing budget. Comments
Local Search and Its Importance to Grow Search Environment in Southeast Asia
Feb 14, 2012 - Do people actually search in local languages in Southeast Asia? Comments
Search Marketing in 2012
Jan 10, 2012 - Consider these six tips for search marketing in the new year. Comments
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