Prabhvir  Sahmey

Prabhvir Sahmey

Head of Media Platforms, India , Google

Prabhvir Sahmey (Prabh) heads the Media Platforms Business at Google India. In his current role, he is driving scalable growth for advertisers and agencies as well as efficiencies with their digital marketing efforts. This includes the entire DoubleClick stack for advertisers as well as the Real Time Bidding platform. With 10 years of experience in digital marketing, Prabh spent six years in paid search across various clients and industry verticals. He was previously with Mindshare leading the mobile and search practice for Singapore and established the Mindshare Center of Excellence for Search Marketing to enable attribution modeling and help clients understand digital via data driven marketing programs.

RECENT ARTICLES BY PRABHVIR SAHMEY

india

India: What will 2014 be for Digital Marketers?

Nov 24, 2013 - It will challenge marketers in the country to bring more focus and clarity to digital. Comments

india

The State of RTB in India

Jul 18, 2013 - While other markets are ahead, the country has its own story to tell. Consider these factors on the current state of audience buy in India. Comments

semtrends

Search Trends for 2013: RTB, Attribution, and Mobile

Jan 7, 2013 - Two big shifts will impact search marketers in 2013. Comments

semfeatured

The B2B Marketer of Southeast Asia

Oct 22, 2012 - Consider these approaches to using search marketing in the region. Comments

Paid Search Marketing – The (other) Leanest Line Item in the Media Plan

Sep 19, 2012 - 10 myths to paid search marketing every brand marketer should pay attention to. Comments

chart11

Advanced Analytics in Paid Search Marketing

Aug 27, 2012 - Consider this approach to improve ROI for your paid search campaigns. Comments

The Search Guys vs. Display Performance Marketing

Aug 21, 2012 - Given the experience in handling bid management tools, would search specialists be able to manage display ads as well? Comments

Bid Management Tools and Technology

Jun 28, 2012 - Here's a quick checklist if you're considering to go beyond automation. Comments

adwordsfeatured

How to Set Up a Mobile Search Campaign in Asia

May 28, 2012 - A best practice guideline to setting up your mobile search campaign. Comments

searchmarketing

Turbo Charging Your Paid Search Campaigns

Apr 17, 2012 - Learn how to maximize your return of every penny in your marketing budget. Comments

mobilesearchfeatured

Mobile Search 2012

Mar 14, 2012 - Marketers, start your mobile campaign now. Here's how. Comments

asiasearch

Local Search and Its Importance to Grow Search Environment in Southeast Asia

Feb 14, 2012 - Do people actually search in local languages in Southeast Asia? Comments

searchandsocial

Search Marketing in 2012

Jan 10, 2012 - Consider these six tips for search marketing in the new year. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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