Director , Vision Critical University
Director of Vision Critical University, author of The Handbook of Online and Social Media Research, and founder of NewMR.org. Ray has spent the last thirty-five years at the interface of market research, technology, and innovation and is in regular demand, in Europe, America, and Asia Pacific, as a workshop leader, trainer, consultant, and writer. Ray was responsible for the creation of Vision Critical University in early 2012. As a director of Vision Critical University, Ray's role is to help source and create additional materials, to speak at conferences and seminars, and to help develop best practices in technology enabled research.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT