Ray Poynter

Ray Poynter

Director , Vision Critical University

Director of Vision Critical University, author of The Handbook of Online and Social Media Research, and founder of NewMR.org. Ray has spent the last thirty-five years at the interface of market research, technology, and innovation and is in regular demand, in Europe, America, and Asia Pacific, as a workshop leader, trainer, consultant, and writer. Ray was responsible for the creation of Vision Critical University in early 2012. As a director of Vision Critical University, Ray's role is to help source and create additional materials, to speak at conferences and seminars, and to help develop best practices in technology enabled research.


India: Using Technology to Update Western Interview Methods

Apr 12, 2013 - With the growth of smartphones and tablets, the options to use technology to adapt Western methods to Asian contexts are set to grow and grow. Comments


Smartphones: The Future of Marketing Research in Asia Pacific

Mar 7, 2013 - Asia will be central to the development of mobile research. Comments

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