Director , Vision Critical University
Director of Vision Critical University, author of The Handbook of Online and Social Media Research, and founder of NewMR.org. Ray has spent the last thirty-five years at the interface of market research, technology, and innovation and is in regular demand, in Europe, America, and Asia Pacific, as a workshop leader, trainer, consultant, and writer. Ray was responsible for the creation of Vision Critical University in early 2012. As a director of Vision Critical University, Ray's role is to help source and create additional materials, to speak at conferences and seminars, and to help develop best practices in technology enabled research.
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A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
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