Marketing News & Expert Advice
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Patrick is the principal advisor of 3 Screens Strategic Advisors, a digital marketing consultancy that specialises in developing holistic digital strategy by providing digital auditing, planning, and dash-boarding services to clients. He has a deep and holistic understanding of the myriad of digital channels, and the ability to strike a balance between its art and science. Patrick worked on a variety of digital and integrated assignments with clients in the region from various industries including air travel, financial services, fashion, fast food chains, FMCG, hospitality, jewelry, property, telecommunication, and toys. Born in Hong Kong and raised in Canada, Patrick graduated as an electrical engineer from the University of Waterloo in Canada.
RECENT ARTICLES BY PATRICK TAM
Social Media Basics
Jan 20, 2012 - Barrier entry to social media may be low but not everyone is doing it smartly. Here's a practical guide to getting started. Comments
Digital Parallel - E-Commerce and Retail Planning
Nov 1, 2011 - You don't need to be a technologist to sell online. Here are eight reasons why. Comments
It's Cloudy Out There
Sep 5, 2011 - Trust the Cloud and the force will be with you. Here's how to get started. Comments
Local Banks Are Very '90s With Digital Marketing
May 5, 2011 - Banks are missing out on ways to leverage customers through digital marketing. Here's why. Comments
Getting Your Digital Marketing Basics Right
Mar 8, 2011 - To avoid leaving a trail of badly executed digital debris, here's three back to basics tips to consider. Comments
Digital Marketing Trends: What's Hype? What's Reality?
Feb 15, 2011 - The ability to spot and discern trends that are hype will ensure your marketing campaigns achieve practical outcomes. Comments
I'm a Digital Marketing Pro; I Don't Work in IT!
Dec 28, 2010 - Digital marketing is about communications, not technology and advice on who you should hire to build your digital brand. Comments
How to Get Your Boss Excited About Analytics
Dec 17, 2010 - To prevent being overwhelmed by a multitude of data sources, here are the key metrics you can use to impress your boss. Comments
Why Usability Matters in Marketing
Nov 12, 2010 - As new technologies go to market, marketers must be aware how user experience impacts brand image and ensure its digital experience makes customers... Comments
Most Marketing Buzz Words Today Are at Least 10 Years Old
Oct 16, 2010 - Social networking, group buying, and smartphones are not 'new' ideas, though they are all maturing. Comments
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October 8, 2013
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
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Adapt marketing for multiple devices
Sitecore
September 23, 2013
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