Patrick Tam

Patrick Tam

Principal Advisor, 3 Screens Strategic Advisors

Patrick is the principal advisor of 3 Screens Strategic Advisors, a digital marketing consultancy that specialises in developing holistic digital strategy by providing digital auditing, planning, and dash-boarding services to clients. He has a deep and holistic understanding of the myriad of digital channels, and the ability to strike a balance between its art and science. Patrick worked on a variety of digital and integrated assignments with clients in the region from various industries including air travel, financial services, fashion, fast food chains, FMCG, hospitality, jewelry, property, telecommunication, and toys. Born in Hong Kong and raised in Canada, Patrick graduated as an electrical engineer from the University of Waterloo in Canada.

RECENT ARTICLES BY PATRICK TAM

socialmarketingasia2

Social Media Basics

Jan 20, 2012 - Barrier entry to social media may be low but not everyone is doing it smartly. Here's a practical guide to getting started. Comments

ecommerceasia

Digital Parallel - E-Commerce and Retail Planning

Nov 1, 2011 - You don't need to be a technologist to sell online. Here are eight reasons why. Comments

cloud

It's Cloudy Out There

Sep 5, 2011 - Trust the Cloud and the force will be with you. Here's how to get started. Comments

hype

Hype vs. Reality - Part II

Jul 12, 2011 - Group buying and Facebook are hype. Here's why. Comments

asiacurrency1

Local Banks Are Very '90s With Digital Marketing

May 5, 2011 - Banks are missing out on ways to leverage customers through digital marketing. Here's why. Comments

cupcake

Getting Your Digital Marketing Basics Right

Mar 8, 2011 - To avoid leaving a trail of badly executed digital debris, here's three back to basics tips to consider. Comments

hypereality

Digital Marketing Trends: What's Hype? What's Reality?

Feb 15, 2011 - The ability to spot and discern trends that are hype will ensure your marketing campaigns achieve practical outcomes. Comments

itprofessional

I'm a Digital Marketing Pro; I Don't Work in IT!

Dec 28, 2010 - Digital marketing is about communications, not technology and advice on who you should hire to build your digital brand. Comments

bossexcitedaboutanalytics

How to Get Your Boss Excited About Analytics

Dec 17, 2010 - To prevent being overwhelmed by a multitude of data sources, here are the key metrics you can use to impress your boss. Comments

usability

Why Usability Matters in Marketing

Nov 12, 2010 - As new technologies go to market, marketers must be aware how user experience impacts brand image and ensure its digital experience makes customers... Comments

buzz

Most Marketing Buzz Words Today Are at Least 10 Years Old

Oct 16, 2010 - Social networking, group buying, and smartphones are not 'new' ideas, though they are all maturing. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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