Ohad  Hecht

Ohad Hecht

Managing Director, emarsys

Ohad Hecht is the chief operations officer at Emarsys and in his role he builds operations, placing and training people, assisting with customer acquisition and client management and supporting marketing across the business. With an outstanding track record of successfully starting, growing and managing a number of businesses, Ohad is an accomplished leader. He has cross-industry experience in marketing, sales, operations and manufacturing, supported by a deep understanding of digital marketing and e-commerce. 

Click here to contact Ohad. Ohad is responsible for managing some of company’s highest profile international clients. Prior to joining the Emarsys, he was leading Marketing at Superfund Asset Management in Asia, and leading the global operations of luxury company, Dalumi. 

With international experience acquired by living and working in Asia, Europe and the Middle-East, Ohad, holds a BA in Management and Marketing, and an M.B.A. He speaks four languages including English, German, Hebrew and Chinese. Ohad frequently speaks and visit digital marketing events, writes and publish columns in ClickZ ,Mashable and in other publications, he won the loyalty award in Marketing Magazine’s “agency of the year awards” 2014.

RECENT ARTICLES BY OHAD HECHT

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Back to the Future With Email

Jul 23, 2015 - Email is still one of the best, most cost-effective ways to reach targeted audiences with customised content. Comments

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Commerce, Commerce, Anywhere, Anytime

Jun 21, 2015 - In today's digital age, how can marketers better generate consumer demand during the path to purchase? Comments

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Asia's Love Affair With Mobilegeddon

May 13, 2015 - There is no excuse not to have good mobile strategies in place in order to succeed in today's mobile economy. Comments

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Facebook Ads and Email – A Chance for the Perfect Fit

Apr 9, 2015 - By combining Facebook Ads with email addresses, automation, and predictive analytics, marketers can develop a strong social strategy. Comments

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It’s the End of the Retail World as We Know It

Mar 5, 2015 - Retail businesses not yet engaging in online platforms need to catch up, and quickly. Trade is in our bones. Comments

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The Marketing Cloud: Broken Promises or a Work in Progress?

Feb 2, 2015 - Has the cloud lived up to its marketing promises? For the time being, it is a work in a progress. Comments

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Turning Clicks Into Conversions: 3 Tips to Recover Revenue

Jan 19, 2015 - Getting customers to your website is one thing, but converting their clicks to purchases is quite another. Comments

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Digital Trends for 2015

Dec 8, 2014 - Online-to-offline (O2O), user experience, and big data are some of the buzzwords we can expect to see going into 2015. Comments

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The Good, the Bad, and the Leaky Bucket of Digital Marketing

Nov 19, 2014 - It's easy to make excuses for being a bad digital marketer - here are some ways you can turn that around and be a good one. Comments

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Thailand's Digital Landscape

Oct 15, 2014 - Thailand might be best known for its beaches, but it also has a rich and innovative digital marketing space. Comments

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Micro Moments: The Crown Jewel of the Customer Journey

Sep 15, 2014 - Using geo-fencing and geo-location technologies is an effective way to integrate and personalise the online to offline retail experience. Comments

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How to Write a Winning Marketing Plan

Aug 17, 2014 - As summer is a slower time for most businesses, take this time to start working on your 2015 marketing budget. Here are several tips for helping you... Comments

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Retention vs. Acquisition - and the Winner Is…

Jul 20, 2014 - Marketers need to decide which is more important to them - acquiring new leads and potential customers, or retaining and nurturing the current customer... Comments

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The Gladiators Fight: CMOs vs. CIOs

Jun 26, 2014 - The introduction of cloud computing has changed the way chief marketing officers and chief information officers interact, and where budgets are being... Comments

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Digital Marketers Are Salespeople, Too

May 22, 2014 - As digital marketers, we must think of sales as part of our jobs, too. Here are three key objectives to help focus your efforts. Comments

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Digital Hugging, or Contextualization Simplified

May 11, 2014 - Digital hugging is the ability to surround your client with love across core channels and provide a relevant experience in the context and time most... Comments

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Is Indonesia Ready for E-Commerce?

Mar 10, 2014 - Indonesians love social, mobile, and online shopping, so it's no surprise that e-commerce is growing in the country, but is the market ready? Comments

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CEM vs CRM: Which Platform Is Better?

Feb 24, 2014 - Explaining the difference between customer engagement management (CEM) and customer relationship management (CRM) for marketers. Comments

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What is Digital Engagement?

Jan 12, 2014 - To give customers an amazing digital experience, there are four questions we need to ask. Comments

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Digital Outlook 2014 – The Year of Marketing Technologies

Dec 22, 2013 - Existing channels will still do the heavy lifting to drive traffic and convert into business but we'll see more marketers automate their digital engagements... Comments

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How to Create SEO-Friendly Email Campaigns

Nov 5, 2013 - Consider these tips to optimize your email campaigns for search engine results. Comments

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