Ohad  Hecht

Ohad Hecht

Managing Director, emarsys

Based in Hong Kong with a diverse marketing and management experience in Asia, Ohad has managed a number of accomplishments in his fledging career. Highlights include creating the patent registered luxury brand Swana. He speaks four languages and is well versed in the interwining his Western management philosophies into the Asian business model. His experience is complemented with establishing core digital strategies with expertise in e-commerce and email marketing. A regular speaker in the industry events. Armed with a B.A. and M.B.A., he now heads the Asian-Pacific operations of emarsys LTD .

RECENT ARTICLES BY OHAD HECHT

strategy

How to Write a Winning Marketing Plan

Aug 17, 2014 - As summer is a slower time for most businesses, take this time to start working on your 2015 marketing budget. Here are several tips for helping you... Comments

customer-relationship

Retention vs. Acquisition - and the Winner Is…

Jul 20, 2014 - Marketers need to decide which is more important to them - acquiring new leads and potential customers, or retaining and nurturing the current customer... Comments

battle

The Gladiators Fight: CMOs vs. CIOs

Jun 26, 2014 - The introduction of cloud computing has changed the way chief marketing officers and chief information officers interact, and where budgets are being... Comments

sales-marketing-aligned

Digital Marketers Are Salespeople, Too

May 22, 2014 - As digital marketers, we must think of sales as part of our jobs, too. Here are three key objectives to help focus your efforts. Comments

Business people group hug

Digital Hugging, or Contextualization Simplified

May 11, 2014 - Digital hugging is the ability to surround your client with love across core channels and provide a relevant experience in the context and time most... Comments

ecommerce

Is Indonesia Ready for E-Commerce?

Mar 10, 2014 - Indonesians love social, mobile, and online shopping, so it's no surprise that e-commerce is growing in the country, but is the market ready? Comments

cemcrm

CEM vs CRM: Which Platform Is Better?

Feb 24, 2014 - Explaining the difference between customer engagement management (CEM) and customer relationship management (CRM) for marketers. Comments

customerdata

What is Digital Engagement?

Jan 12, 2014 - To give customers an amazing digital experience, there are four questions we need to ask. Comments

technologies

Digital Outlook 2014 – The Year of Marketing Technologies

Dec 22, 2013 - Existing channels will still do the heavy lifting to drive traffic and convert into business but we'll see more marketers automate their digital engagements... Comments

emailmarketing

How to Create SEO-Friendly Email Campaigns

Nov 5, 2013 - Consider these tips to optimize your email campaigns for search engine results. Comments

html5

HTML5 vs. Mobile Apps: The Good, Bad, and Ugly?

Sep 1, 2013 - Consider these drawbacks in mobile apps and why HTML5 will prevail. Comments

The Subscription Economy

Jun 28, 2013 - Ever heard of the subscription economy? Apart from being a company that provides subscription billing to its clients, this topic is high on my agenda... Comments

bigdata

Big Data Is Not Like Teenage Sex

May 16, 2013 - Let's start by exploring what big data is used for in marketing. Comments

pcpd

Privacy Please!

Apr 8, 2013 - How will the privacy policy impact marketers and companies conducting business in Hong Kong? Comments

netflix

Here's Why You Should Use a Recommendation Engine

Mar 5, 2013 - It is capable of increasing sales conversions consistently by 10 to 30 percent. Comments

Six Things Digital Marketers Must Know - Part 2

Jan 31, 2013 - Email trends marketers should embrace for the year. Comments

growthof2013

Six Things Digital Marketers Must Know in 2013

Jan 30, 2013 - With so much to take in and learn, let me hash down all the hoopla to what you really must know. Comments

ecommercefeatured

Mobile + E-Commerce = Love Story

Dec 12, 2012 - Knowing that we can expect further rather rapid increase in mobile traffic and purchases, here are a couple of tips. Comments

uselections1

Big Data, Email, and the Presidential Election

Nov 19, 2012 - Consider this step-by-step approach to develop a metric-driven email campaign. Comments

christmas

No-Headache Holiday Campaign: A Blueprint You Can Implement Today

Oct 18, 2012 - Tips and tricks for retailers to implement a holiday campaign. Comments

emailword

How Well Am I Actually Doing With My Campaigns?

Sep 20, 2012 - Consider this approach to measure your email effectiveness. Comments

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