Marketing News & Expert Advice
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Ohad Hecht
Managing Director, emarsys
Based in Hong Kong with a diverse marketing and management experience in Asia, Ohad has managed a number of accomplishments in his fledging career. Highlights include creating the patent registered luxury brand Swana. He speaks four languages and is well versed in the interwining his Western management philosophies into the Asian business model. His experience is complemented with establishing core digital strategies with expertise in e-commerce and email marketing. A regular speaker in the industry events. Armed with a B.A. and M.B.A., he now heads the Asian-Pacific operations of emarsys LTD .
RECENT ARTICLES BY OHAD HECHT
HTML5 vs. Mobile Apps: The Good, Bad, and Ugly?
Sep 1, 2013 - Consider these drawbacks in mobile apps and why HTML5 will prevail. Comments
Big Data Is Not Like Teenage Sex
May 16, 2013 - Let's start by exploring what big data is used for in marketing. Comments
Privacy Please!
Apr 8, 2013 - How will the privacy policy impact marketers and companies conducting business in Hong Kong? Comments
Here's Why You Should Use a Recommendation Engine
Mar 5, 2013 - It is capable of increasing sales conversions consistently by 10 to 30 percent. Comments
Six Things Digital Marketers Must Know in 2013
Jan 30, 2013 - With so much to take in and learn, let me hash down all the hoopla to what you really must know. Comments
Mobile + E-Commerce = Love Story
Dec 12, 2012 - Knowing that we can expect further rather rapid increase in mobile traffic and purchases, here are a couple of tips. Comments
Big Data, Email, and the Presidential Election
Nov 19, 2012 - Consider this step-by-step approach to develop a metric-driven email campaign. Comments
No-Headache Holiday Campaign: A Blueprint You Can Implement Today
Oct 18, 2012 - Tips and tricks for retailers to implement a holiday campaign. Comments
How Well Am I Actually Doing With My Campaigns?
Sep 20, 2012 - Consider this approach to measure your email effectiveness. Comments
A Sense of Mobile - Responsive Template Design
Aug 1, 2012 - Consider the responsive design approach for your mobile email communications. Comments
Next Generation Email Marketing: Mobile, Automation, and Big Data
Jun 27, 2012 - Email is here to stay. And here's what we expect it will look like in terms of channels, technology, and data in the near future. Comments
The Fundamentals of Mobile Email Strategy
Jun 5, 2012 - Consider these behavioral and penetration stats when your boss asks why your company needs a mobile email strategy. Comments
Your Email Marketing Program on Autopilot – 5 Easy Steps
May 2, 2012 - Consider these steps to deploy and manage your email campaigns. Comments
MOST READ
- How Fortune 500 Companies Are Using Instagram to Build Their Brands
- Over 50 Percent of Unique Email Opens Now Mobile
- In Marketing, Overwhelmed is the New Normal
- Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk
- Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
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Adapt marketing for multiple devices
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