Nic Tinworth

Nic Tinworth

Digital Director, Fluid

As the digital director for Fluid, Nic brings over 14 years experience in digital, mobile, and multichannel relationship marketing, with "hands-on" practical working experience of web and interface design and programming, information architecture, planning, strategy, and interactive art and creative direction. He has previously worked at agencies in the U.K. and the U.S. where he led digital projects for a range of clients, including Virgin, Vodafone, Quiznos, Goldman Sachs Ford, Disney, and The Wall Street Journal, winning several awards for his work. At his core, Nic is a user-centric interactive designer with a love for beautiful and functional design and all things digital and technology related. In his spare time he is a competitive endurance trail runner, sailor, surfer, and snowboarder and enjoys taking and sharing photos with Instagram (http://copygr.am/nictinworth/).

RECENT ARTICLES BY NIC TINWORTH

responsivedesignfeatured

What's Up With Responsive Web Design?

Oct 29, 2012 - Let's examine the pros and cons. Comments

uafeatured

The Mobile Web Comes of Age

Jul 25, 2012 - Responsive design, apps, or mobile site. Options to consider when optimizing for your web properties. Comments

websitedesign

Web Science and Rocket Design

May 10, 2012 - Reality check - users don't care how awesome your website looks, especially if they can't find what they are looking for. Consider the user-centred... Comments

Field of Dreams

Mar 14, 2012 - Why marketers need a design strategy. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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