Managing Director, The Egg Company
Richard Mabey is founder and managing director of Hong Kong-based The Egg Company, a tech agency that specialises in SEO and competitive intelligence across Asia. The company was formed in Hong Kong in 1998 and now has offices in Guangzhou, Shanghai and Singapore. Clients include Salesforce.com, VM Ware, Elle China, and Lufthansa Airlines. Born in the U.K., Richard is a long-term China resident having spent 17 years in the region. He studied Chinese in both Shanghai and Beijing before moving to Hong Kong in 1996. Richard is a regular speaker at events such as Ad-tech in Beijing and Shanghai and is frequently quoted in publications such as the Chinese version of "Search Engine Marketing" by Andreas Ramos and Maggie Guam (McGraw-Hill / Tsinghua University Press 2009). Follow him on Twitter @RichardMabey.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT