Managing Director, The Egg Company
Richard Mabey is founder and managing director of Hong Kong-based The Egg Company, a tech agency that specialises in SEO and competitive intelligence across Asia. The company was formed in Hong Kong in 1998 and now has offices in Guangzhou, Shanghai and Singapore. Clients include Salesforce.com, VM Ware, Elle China, and Lufthansa Airlines. Born in the U.K., Richard is a long-term China resident having spent 17 years in the region. He studied Chinese in both Shanghai and Beijing before moving to Hong Kong in 1996. Richard is a regular speaker at events such as Ad-tech in Beijing and Shanghai and is frequently quoted in publications such as the Chinese version of "Search Engine Marketing" by Andreas Ramos and Maggie Guam (McGraw-Hill / Tsinghua University Press 2009). Follow him on Twitter @RichardMabey.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.