Richard Mabey

Richard Mabey

Managing Director, The Egg Company

Richard Mabey is founder and managing director of Hong Kong-based The Egg Company, a tech agency that specialises in SEO and competitive intelligence across Asia. The company was formed in Hong Kong in 1998 and now has offices in Guangzhou, Shanghai and Singapore. Clients include Salesforce.com, VM Ware, Elle China, and Lufthansa Airlines. Born in the U.K., Richard is a long-term China resident having spent 17 years in the region. He studied Chinese in both Shanghai and Beijing before moving to Hong Kong in 1996. Richard is a regular speaker at events such as Ad-tech in Beijing and Shanghai and is frequently quoted in publications such as the Chinese version of "Search Engine Marketing" by Andreas Ramos and Maggie Guam (McGraw-Hill / Tsinghua University Press 2009). Follow him on Twitter @RichardMabey.

RECENT ARTICLES BY RICHARD MABEY

mobilesearch1

Who Are the Main Players in Mobile Search in China?

Dec 6, 2010 - With total revenue from mobile Internet users in China expected to reach up to 2 billion yuan by 2012. Here's an overview of key mobile search players... Comments

etao

More 'Me Too' Search Engines in China?

Nov 3, 2010 - While the search engine market in the U.S. consolidates, competition in China is heating up between Baidu and Taobao in e-commerce search. Comments

seo-brand-terms

Managing Your Brand Terms on Baidu and Google China

Sep 17, 2010 - A tale of two companies with online reputation problems in China. Comments

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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

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