Richard Mabey

Richard Mabey

Managing Director, The Egg Company

Richard Mabey is founder and managing director of Hong Kong-based The Egg Company, a tech agency that specialises in SEO and competitive intelligence across Asia. The company was formed in Hong Kong in 1998 and now has offices in Guangzhou, Shanghai and Singapore. Clients include Salesforce.com, VM Ware, Elle China, and Lufthansa Airlines. Born in the U.K., Richard is a long-term China resident having spent 17 years in the region. He studied Chinese in both Shanghai and Beijing before moving to Hong Kong in 1996. Richard is a regular speaker at events such as Ad-tech in Beijing and Shanghai and is frequently quoted in publications such as the Chinese version of "Search Engine Marketing" by Andreas Ramos and Maggie Guam (McGraw-Hill / Tsinghua University Press 2009). Follow him on Twitter @RichardMabey.

RECENT ARTICLES BY RICHARD MABEY

mobilesearch1

Who Are the Main Players in Mobile Search in China?

Dec 6, 2010 - With total revenue from mobile Internet users in China expected to reach up to 2 billion yuan by 2012. Here's an overview of key mobile search players... Comments

etao

More 'Me Too' Search Engines in China?

Nov 3, 2010 - While the search engine market in the U.S. consolidates, competition in China is heating up between Baidu and Taobao in e-commerce search. Comments

seo-brand-terms

Managing Your Brand Terms on Baidu and Google China

Sep 17, 2010 - A tale of two companies with online reputation problems in China. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

WEBINARS

Resources

Jobs

    • GREAT Campaign Project Coordinator
      GREAT Campaign Project Coordinator (British Consulate-General, New York) - New YorkThe GREAT Britain Campaign is seeking an energetic and creative...
    • Paid Search Senior Account Manager
      Paid Search Senior Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring a strategic Paid Search Senior Account Manager...
    • Paid Search Account Manager
      Paid Search Account Manager (Hanapin Marketing) - BloomingtonHanapin Marketing is hiring an experienced Paid Search Account Manager to...