General Manager, RockYou
Robbie Hills is recognised as one of the region's most authoritative digital marketing experts. He was appointed general manager of RockYou APAC in April 2010. RockYou is the leading innovator, creator, and distributor of content on the social Web. The company provides customised branding and promotional opportunities through its network of games and applications on social networking platforms like Facebook, MySpace, Bebo, and hi5. Most recently he was the CEO of WPP's Group M search business across the Asia Pacific region. His impressive 15-year career in online sales and marketing has included a number of milestones, such as the Australian launch of Sensis MediaSmart's Web search solutions across its portfolio of online products, including Sensis and Telstra BigPond. He was also responsible for Australia's largest third advertising network, which included websites for the AFL, NRL, Disney, Vogue magazine, travel.com.au, and lastminute.com.au. Hills is an advisory board member for Ad:Tech Singapore and iMedia rrand and agency summits. He is based in Singapore.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
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