RP  Singh

RP Singh

CEO, Sirez Group

RP Singh is a digital marketing specialist with over 12 years of new media experience working in India, China, and Southeast Asia. As the CEO of Sirez Group, RP looks after 4 companies under Sirez: Sirez Infosystems, MRP Digital, Apptology and Sample&Try. He has worked at leading media networks WPP and Starcom MediaVest Group including organizations such as GroupM, Starcom, Ogilvy, Trident Group, and Smile Interactive. RP has worked on brands like P&G, General Motors, Amex, Diageo, Qualcomm, Nokia, Lufthansa, Pepsico, Economist, British Airways, GSK, Tourism New Zealand, HSBC, Ford, Perfetti Van Melle, Akzo Nobel, Apollo Tyres, GE Money and Hero Honda among others. He believes digital is about the consumer, not technology. RP has trained over 600 marketers in digital marketing so far and also a member of advisory council for World Brand Congress. A lead trainer and mentor for afaqs Campus, an active blogger, and a visiting faculty at leading B Schools.

RECENT ARTICLES BY RP SINGH

responsive

The Importance of Responsive Web Design in 2013

Jan 29, 2013 - Let's look at some advantages of using responsive web design for your business. Comments

Data Management Platforms in India - Keys to Success

Nov 29, 2012 - DMPs are at a nascent state in India and there are several factors that will be key to its rapid adoption in the country. Comments

contentstrategyfeatured

6 Ways to Perfect Your Content Strategy

Jul 26, 2012 - With increasing social presence, it's become even more critical for brands to have a content strategy in place. Consider these factors. Comments

emailindia

Core Principles for Email Marketing in India

May 15, 2012 - Email marketing has become the most abused word in the digital media ecosystem in India. But first, let's get back to basics. Comments

yearofmobile-again1

Waiting for That Year of Mobile - An Indian Perspective

Apr 24, 2012 - With 800 million mobile subscribers in India, there are opportunities and challenges to developing successful mobile marketing and advertising campaigns... Comments

hubspotblogpicture

In India, Social Media Is Not Always Social Enough

Feb 22, 2012 - Advertisers need to understand the role social media plays in their marketing mix rather than go by pure hype of the Facebook phenomenon. Comments

semmarketers

Demand-Side Platforms – Is India ready?

Jan 26, 2012 - It might sound like a buzzword today, but DSPs will continue to evolve and be an indispensable part of India's digital media scene sooner than later. Comments

2012-year

2012: The Year of Content Marketing [Video]

Jan 11, 2012 - Marketers will need access to good digital media content. Comments

engagement

Social Media for B2B Businesses: Missed Opportunity?

Nov 15, 2011 - There's a need to follow an organised approach for social media and here are some steps B2B marketers can follow. But before that, let's debunk some... Comments

digitalmediamarketingfeatured

The Six I-Principles of Digital Media Marketing

Sep 27, 2011 - Consider these elements in digital planning to reach an increasingly fragmented media landscape. Comments

yes-no

CPM vs. CPA! The Debate Will Never Die

Aug 30, 2011 - Consider these factors when buying online media for branding or conversion. Comments

dinosaur2

Media Planners Are an Endangered Species, But Don't Save Them!

Aug 2, 2011 - The role of a media planner needs to evolve with today's increasingly fragmented digital landscape. Here are the skills you need to stay in the game. Comments

brandbuilding

Forget Media Planning, Embrace Content Planning

Jun 28, 2011 - Content can be created, bought, and borrowed; here's how. Comments

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