Vice President, Mobile Marketing, One97 Communications
Sandeep Amar has 15 years of experience with the last 6 years at leadership level. He's a veteran with over 11 years experience in the Internet industry. Amar has worked in various capacities as head of marketing, audience and analytics, and business during his career. He is currently Vice President - Mobile Marketing at One97 Communications. Amar was previously Head of Marketing, Audience, and Sales Strategy at Times Internet Limited where he led marketing, audience and analytics, SEO, and sales strategy for the firm. Before that, he was Business Head at Simplymarry.com and Marketing Head for Times Business Solutions. Earlier, he led the Citigroup?s Internet channel in India. Sandeep has an MBA from FMS, Delhi and a Six Sigma Black Belt. He is a renowned blogger in the Internet space and has been one of the first international bloggers from India.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT