Shohei  Shimoda

Shohei Shimoda

Global Business Division Director, iREP Co. Ltd.

Sho is a global digital marketing professional at iREP, a leading digital marketing agency in Japan. He has worked and led international startup companies in the USA, China, and Japan for the past eight years. His background makes him an ideal global marketing person, understanding the nuances of the business' cultural differences by regions. Among all skills and knowledge, he specialises in marketing and monetising online services and products, and of course - search engine marketing.

RECENT ARTICLES BY SHOHEI SHIMODA

mixi

Monetizing Social in Japan: Mixi vs. Facebook

Jan 6, 2012 - Mixi offers Pages, launches contextual advertising platform. Comments

mobage

The Big Thing in Japan: Mobile SNS and Games

Oct 7, 2011 - An overview of mobile SNS sites Gree and Mobage in Japan. Comments

japanearthquake

Japan Earthquake: The Role of Google and Social

Aug 19, 2011 - A look back on how Internet companies have rallied to help people in times of crisis. Comments

massmediasearch

Mass Media and Search in Japan

Jun 8, 2011 - TV is a key driver of search traffic and consumers are increasingly searching via their smartphones. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
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