Shourya Ray Chaudhuri

Shourya Ray Chaudhuri

Senior executive, Brand Identity and Corp Communication, Euro RSCG 4D Matrix

An avid ad man, Shourya Ray Chaudhuri believes advertising is a tool that enables brands to form a bond with their customers. He firmly believes that no other medium has emerged so strongly in favour of the common man as the brand ambassador as the digital medium. Shourya moved to advertising following a stint at GlaxoSmithKline Biologicals. After interning with Rediffusion Y&R, Bangalore as a copywriter, he joined the marketing team at an emerging Bioinformatics company where he showed great interest in digital media. Having followed the evolution of digital advertising from an also-ran to a mainstay, he is now a part of the digital revolution at Euro RSCG 4D Matrix. In addition to branding and corporate communications responsibilities based in Bangalore, he also ideates innovative social media campaigns for pitches and writes alluring copy. A motoring enthusiast, Shourya is also the road-test editor for an Indian automotive website.

RECENT ARTICLES BY SHOURYA RAY CHAUDHURI

diwali

This Diwali, Integrate Search and Social to Boost Promotions

Oct 6, 2011 - With the Festival of Lights around the corner, here's how to integrate search and social to amplify your promotional efforts in India. Comments

doublesword

Google Dynamic Search Ads – A Double Edged Sword

Aug 18, 2011 - Google is introducing a new process of capturing long-tail keywords that promises higher traffic, but are these users who you want to target? Comments

keywords

Why Marketers Should Use Assist Keywords

Jul 15, 2011 - Assist keywords can drive your consumers to make that purchase. Here's how. Comments

billboardremarketing-picnik

Remarketing – Creating a Digital Deacute;jagrave; Vu

Jun 2, 2011 - Remarketing can get your customers much more closer to completing the purchase cycle than any other medium; here's why. Comments

goto

Search Engine Marketing – A Brief History and a Promising Future

May 6, 2011 - In addition to influencing purchase decisions, SEM is increasingly used for reputation management and communication. Comments

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