Simon Small

Simon Small

Executive Planning Director , Visual Jazz Isobar Australia

As Executive Planning Director at Visual Jazz Isobar Australia, Simon Small has established one of the country's largest digital strategy teams, comprised of 30 planners, data analysts, researchers, and social media specialists. Social media is focal point for him, having initiated best-practice processes and a team of community managers who oversee social influencers, promotional campaigns, bought advertising, customer service, and crisis management. A digital advocate for many years, Simon established the industry body, Love Digital, which was later merged into Marketing magazine, and co-founded Melbourne's Social Media Club. He continues to support AdSchool as Head Lecturer in digital strategy and recently rewrote the national curriculum for the course.

RECENT ARTICLES BY SIMON SMALL

steak

Today's Innovation Is Happening in the Home

Feb 23, 2014 - Google’s purchase of Nest threw a few people into a spin and it made me realize there’s an opportunity for brands to redefine the way they're experienced... Comments

datamarketing

Top 80 Tools for Digital and Data Marketing

Apr 15, 2013 - Consider these digital tools that can help build a clearer picture of your customers' behaviors and actions. Comments

datamarketingfeatured

7 Steps to Effective Data Marketing

Mar 21, 2013 - Let's get one thing straight - big data isn't the answer. Comments

Shazam: Connecting TV and Digital Like Never Before - Part 2

Jan 25, 2013 - Cornetto, Old Navy, and Bud Light are already creating multi-device companion experiences through tech players such as Shazam. Consider these resources... Comments

shazamfeatured

Shazam: Connecting TV and Digital Like Never Before - Part 1

Jan 24, 2013 - While TV drives reach and ad spend, dual screening with players such as Shazam presents huge opportunities. Comments

redbull

Digital Top 20 for 2012

Dec 5, 2012 - 2012 was a big year in technology and I've put together my list. What does yours look like? Comments

windows8

Windows 8: A Whole New Way to Connect With the Largest Online Population?

Oct 30, 2012 - Why you need to keep an eye on Windows 8 and consider it for your digital strategy. Comments

applepassbookfeatured

Passbook: A Smart Move for Brands and Apple

Sep 26, 2012 - Here's how and why. Comments

database

Three Steps to Email and Social Integration

Sep 12, 2012 - Here's an integrated email and social strategy based on how we approach it for our clients. Comments

kinnect1

Does Smart TV Feature in Your Digital Strategy?

Aug 6, 2012 - If you're already investing in your mobile or social strategy, start investing in a smart TV strategy. Here's why. Comments

pinterestfeatured

Pinterest: Not the Next Big Thing for Brands?

Jul 12, 2012 - Should brands be investing in it? A look at the statistics. Comments

smartphonefeatured

Dominant Devices: Dramatically Increase the ROI of Your Mobile Strategy

Jun 6, 2012 - Optimizing content for model variations can be costly and difficult to maintain. Consider this approach. Comments

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