Steve Sammartino

Steve has been involved in the marketing and communications arena for over 15 years. He has a wealth of traditional marketing and client planning experience, as well as an enormous amount of knowledge on digital strategy and integration-based thinking. He has worked with a variety of agencies via his client roles at leading global consumer goods firms. These include Kraft, Fosters, Procter & Gamble (Gillette), and Kimberly Clark. Steve has worked on many global brands in Australia, Asia Pacific, and Europe. He has strong brand marketing credentials, and is also a seasonal marketing lecturer and tutor at Melbourne University. Steve has spent the last three years building a .com business, Rentoid, a peer to peer renting portal that is now the global leader in this category. Through this, he has a rare skill set combining traditional and new media. He has his own blog, Start Up Blog, that focuses on start ups and entrepreneurs. In his spare time, Steve enjoys surfing and studying languages (he speaks Italian and Mandarin). Steve joined Grey Group Australia as director of planning and integration in May 2010.