Sara  Ye

Sara Ye

Managing Director, Search/Digital Lab, GroupM

Sara Ye is MD for GroupM Search/Digital Lab. She heads the strategic and operational development of GroupM's four agencies' (Mindshare, Maxus, MEC, and Mediacom) search marketing organisation in China. Dr. Ye has 14 years of marketing and advertising experience in China and the United States, more than half of which were spent in digital media and search marketing. Prior to joining GroupM, she worked for Google's California headquarters and Google China for four years. Ye started her career with J. Walter Thompson. From 1996 to 2000, she was associate director in Euro RSCG. Her client portfolio includes P&G, Colgate Palmolive, Pepsi Food International, Intel, HP, among many others. Dr. Ye holds a PhD degree in communication and an MBA from the University of Texas at Austin in the United States.

RECENT ARTICLES BY SARA YE

searchtosocial

In Search of a Golden Blend: Search + Social

Jul 12, 2011 - We worked with Baidu to launch the first socially integrated Brandzone format for Chanel in China.</p> <p> Comments

goldmine

Search Is a Gold Mine for Brand Advertisers, Can You Dig It?

Mar 15, 2011 - Half the battle is won when you select the right keywords; here's how. Comments

starbucks21

Brand Advertiser and Search in 2011

Jan 10, 2011 - Marketers in China will invest more in brand protection as well as revisit their search ad effectiveness measurement this year. Comments

chinanationalday

How Traffic From Hot Social Events Can Increase Relevance in Search

Nov 1, 2010 - If done creatively, search marketing allows you to tap into hot social events to achieve high returns with low investment. Comments

marketingmix

Using Search Advertising in an Integrated Media Plan

Oct 4, 2010 - Here's how SEM can amplify your marketing message across offline and online channels. Comments

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IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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