Managing Director, Search/Digital Lab, GroupM
Sara Ye is MD for GroupM Search/Digital Lab. She heads the strategic and operational development of GroupM's four agencies' (Mindshare, Maxus, MEC, and Mediacom) search marketing organisation in China. Dr. Ye has 14 years of marketing and advertising experience in China and the United States, more than half of which were spent in digital media and search marketing. Prior to joining GroupM, she worked for Google's California headquarters and Google China for four years. Ye started her career with J. Walter Thompson. From 1996 to 2000, she was associate director in Euro RSCG. Her client portfolio includes P&G, Colgate Palmolive, Pepsi Food International, Intel, HP, among many others. Dr. Ye holds a PhD degree in communication and an MBA from the University of Texas at Austin in the United States.
2015 Holiday Email Guide
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Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET