CEO, Havas Worldwide, Southeast Asia
Naomi Troni is CEO of Havas Worldwide Southeast Asia, overseeing operations in Singapore, Indonesia, Malaysia, the Philippines, Thailand, and Vietnam. Previously, Naomi was based in New York and served as Global CMO of Havas Worldwide, formerly known as Euro RSCG Worldwide, where she was responsible for leading the network?s global new business, marketing and network communications across all 316 Havas Worldwide offices. Naomi is a frequent blogger on The Huffington Post, forbes.com and cnbc.com, and has served as a judge for numerous advertising awards. In 2011, she won the Best Executive award at the Stevie Awards for Women in Business. Naomi graduated from Oxford University with a degree in Biology. She has worked in Europe, North America and Asia and now lives in Singapore with her two miniature dachshunds.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
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