CEO, Havas Worldwide, Southeast Asia
Naomi Troni is CEO of Havas Worldwide Southeast Asia, overseeing operations in Singapore, Indonesia, Malaysia, the Philippines, Thailand, and Vietnam. Previously, Naomi was based in New York and served as Global CMO of Havas Worldwide, formerly known as Euro RSCG Worldwide, where she was responsible for leading the network?s global new business, marketing and network communications across all 316 Havas Worldwide offices. Naomi is a frequent blogger on The Huffington Post, forbes.com and cnbc.com, and has served as a judge for numerous advertising awards. In 2011, she won the Best Executive award at the Stevie Awards for Women in Business. Naomi graduated from Oxford University with a degree in Biology. She has worked in Europe, North America and Asia and now lives in Singapore with her two miniature dachshunds.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
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