MP  Singh

MP Singh

Digital Marketing Consultant ,

Maninder Pal Singh has more than 6 years of Digital Media Experience with expertise in areas viz Display, SEM, Mobile, Social Influence Marketing and Web Analytics. He has worked with leading media groups like GroupM and Lintas Initiative Media. He has successfully delivered both Brand and Performance marketing initiatives and digital initiatives for brands like Maruti Suzuki, P&G, Nokia, Pernod Ricard, Castrol, Expedia, Perfetti Van Melle, Hero Honda and Yamaha among others. An ardent blogger and an amateur photographer, Maninder also teaches Digital Marketing at B-schools.

RECENT ARTICLES BY MP SINGH

Why Should Brands Look Forward To Facebook Graph Search?

Jan 22, 2013 - Here are 5 opportunities that graph search could bring to brands. Comments

Facebook vs. Ad Insights: Points to Remember When Evaluating Reports

Dec 13, 2012 - Consider these factors when evaluating your Facebook reports. Comments

Paid and Earned Media: How to Use Them Together?

Nov 30, 2012 - Consider this approach to measure the impact of Facebook ads on earned media. Comments

Collaborate to Grow: Leveraging Social Space Connections to Build Brands

Jul 20, 2012 - Now that brands are forced to go social, they should find a way to collaborate with customers. Here's how. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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