Mohammed Sirajuddeen

Siraj has become synonymous with building, managing, and driving momentum of new brands and businesses. With more than 19 years experience, he is one of Asia's foremost marketing communications professionals in brand planning, data, digital, and CRM. As CEO for RAPP Asia, he is responsible for revitalizing, repositioning, and growing the world's leading data driven marketing company across 12 offices from India to Japan. Siraj believes data is the key to insights driven marketing. In its true form, data driven marketing presents marketers a medium to be highly responsive, offering enriching experiences to consumers. It provides the opportunity for experimentation, and allows brands to participate in an interactive way with users, creating their own content. Siraj currently makes his home in Singapore and travels extensively to meet the needs of his clients and to explore business opportunities in every corner of Asia. He has lived and worked in many Asian cities ? Bangalore, Muscat, Jakarta, Singapore, and Kuala Lumpur.