CEO, RAPP Asia
Siraj has become synonymous with building, managing, and driving momentum of new brands and businesses. With more than 19 years experience, he is one of Asia's foremost marketing communications professionals in brand planning, data, digital, and CRM. As CEO for RAPP Asia, he is responsible for revitalizing, repositioning, and growing the world's leading data driven marketing company across 12 offices from India to Japan. Siraj believes data is the key to insights driven marketing. In its true form, data driven marketing presents marketers a medium to be highly responsive, offering enriching experiences to consumers. It provides the opportunity for experimentation, and allows brands to participate in an interactive way with users, creating their own content. Siraj currently makes his home in Singapore and travels extensively to meet the needs of his clients and to explore business opportunities in every corner of Asia. He has lived and worked in many Asian cities ? Bangalore, Muscat, Jakarta, Singapore, and Kuala Lumpur.
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET