Mikaal  Abdulla

Mikaal Abdulla

CEO, 8 Securities

Mikaal Abdulla is the CEO and cofounder of 8 Securities. Mikaal has extensive global experience having launched and managed successful consumer Internet businesses and products across Asia-Pacific, Europe, the Middle East, India, and the United States. Prior to founding 8 Securities, Mikaal was a senior vice president at E*TRADE where he was responsible for marketing and strategy across 15 geographies. Mikaal holds a M.B.A from both Columbia University and the London Business School.

RECENT ARTICLES BY MIKAAL ABDULLA

businessplan

If Your Job Sucks, Start Your Own Company

Apr 12, 2012 - Why you should put your effort and enthusiasm behind a great idea of your own. Comments

addingup

Stop Wasting Your Marketing Budget on Facebook

Mar 6, 2012 - Should you fish for individuals in the ocean that is Facebook or audiences in the ponds of micro networks? Comments

siliconvalley

3 Marketing Lessons Asia Can Learn From Silicon Valley

Feb 9, 2012 - Optimize, think like a boss, and fail fast. Here's how. Comments

conversion

Convert! Convert! Convert!

Dec 22, 2011 - Campaigns drive prospects. Where you need to get serious is in the less glamorous world of lead conversion because this is where customers are born... Comments

crystalball

The Future of Investing Is Social

Nov 17, 2011 - Financial services is a large and important market in Hong Kong, yet one of the most traditional when it comes to marketing. Here's why they need to... Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

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