Marketing News & Expert Advice
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Mikaal Abdulla
CEO, 8 Securities
Mikaal Abdulla is the CEO and cofounder of 8 Securities. Mikaal has extensive global experience having launched and managed successful consumer Internet businesses and products across Asia-Pacific, Europe, the Middle East, India, and the United States. Prior to founding 8 Securities, Mikaal was a senior vice president at E*TRADE where he was responsible for marketing and strategy across 15 geographies. Mikaal holds a M.B.A from both Columbia University and the London Business School.
RECENT ARTICLES BY MIKAAL ABDULLA
If Your Job Sucks, Start Your Own Company
Apr 12, 2012 - Why you should put your effort and enthusiasm behind a great idea of your own. Comments
Stop Wasting Your Marketing Budget on Facebook
Mar 6, 2012 - Should you fish for individuals in the ocean that is Facebook or audiences in the ponds of micro networks? Comments
3 Marketing Lessons Asia Can Learn From Silicon Valley
Feb 9, 2012 - Optimize, think like a boss, and fail fast. Here's how. Comments
Convert! Convert! Convert!
Dec 22, 2011 - Campaigns drive prospects. Where you need to get serious is in the less glamorous world of lead conversion because this is where customers are born... Comments
The Future of Investing Is Social
Nov 17, 2011 - Financial services is a large and important market in Hong Kong, yet one of the most traditional when it comes to marketing. Here's why they need to... Comments
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November 4-7, 2013
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February 10-13, 2014
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March 19, 2014
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WEBINARS
- Link Building FAQ's
October 8, 2013
1:00pm ET / 10:00am PT
- 5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013
1:00pm ET / 10:00am PT
- Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013
1:00pm ET / 10:00am PT
White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
Jobs
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SEO/PPC Project Manager
SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering... -
Search Manager
Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century... -
Search Analyst
Search Analyst (Digitas Health) - New York Position: SEM Analyst Reports to: ...
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