Michael Xu

Michael Xu

Senior Vice President of Business Operations, Gridsum

Michael Y. Xu has more than 15 years of digital marketing and financial services experience serving Fortune 500 clients and China's top-tier state owned enterprises in both North American and Northeast Asian markets. He joined Gridsum, China's leading online business optimization company, in early 2008 as senior vice president of business operations. Michael manages Gridsum Technology's strategic cooperation, business development, and marketing teams, while determining how Gridsum Technology would use partner connection to deliver the best results for clients and the entire ecosystem. Under his leadership, Gridsum Technology successfully initiates solid partnership with iCrossing and Microsoft. Michael worked in the Strategic Investment Department of Sinochem, China's top national oil company with 19 times entries into Fortune 500, from 1994 to 1999, where he got deeply involved with major transactions, including China Unicom, Shanghai Grand Hyatt, Suzhou Industrial Park, WEPEC, and Zhejiang Aoshan National Petroleum Base. He then joined one of China's leading real estate companies as financial controller. Michael is currently the board of director of SEMPO and the co-chairman for SEMPO's Greater China Working Group and Member of Global Committee. Through his coordination, SEMPO Greater China formed in-depth partnership with Baidu, China's top search engine. He also speaks at conferences on online business optimization and SEO/SEM. Michael received his MBA and MS degrees from California State University in 2003, and his BA degree in Accounting from Renmin University of China in 1994.



Future Trends for Web Analytics in China

Jan 13, 2012 - In China and worldwide, "social media analytics" receive a ridiculous amount of attention, while people are not even able to deal with their "traditional... Comments


How Attribution Models in Web Analytics Can Help Marketers

Nov 25, 2011 - "Attribution model" is originally a concept in social psychology, referring to how individuals explain causes of behavior and events. That's exactly... Comments


Web Analytics in the Eyes of China's Small and Medium Enterprises

Oct 28, 2011 - China's SME sector is growing rapidly but the use of analytics is still nascent. Here's why. Comments


Web Analytics in the Eyes of China's Major Advertisers

Sep 30, 2011 - My take on how MNCs, well-funded Internet startups, and state-owned enterprises view analytics. Comments


Web Analytics Giants in China Face Many Challenges

Sep 1, 2011 - Here are three key challenges analytics companies have to deal with in China. Comments


Dilemma of Google Analytics in China

Aug 2, 2011 - Google Analytics may be the most popular monitoring tool globally but faces challenges in the Mainland Chinese market. Comments


Overview of Web Analytics Market in China

Jul 5, 2011 - Why do Chinese marketers invest only less than 1 percent of online ad budget in analytics? Comments

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