Business Development Manager, Return Path
Michael Tsui joined Return Path in April 2010 as a Business Development Manager, mainly focused on forging and growing partnerships in China. Michael has a wealth of email marketing experience from his earlier positions at both DoubleClick and Epsilon. Michael received his MBA from Grenoble Graduate School of Management in France and received his undergraduate degree from Shanghai University in China. Prior to business school, Michael worked at Lucent Alcatel as key account manager, and spent time in Southeast Asia. Michael is fluent in both Mandarin Chinese and English.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT