Mark  Kum

Mark Kum

Search Director, GroupM Korea

Mark Kum is search director at GroupM Korea. He formerly worked at EC21, a leading digital agency for the B2B sector in Korea. Before that, in iProspect Korea with an in-depth understanding of SEO/SEM and was involved with top Korean brands such as Samsung Printer, Samsung Camera, Samsung mobile, Hyundai Motor Company, and Samsung Tesco. Kum always returns great results with re-contract and retaining clients. Unlike other online marketers, his career is based on manufacturing that provided him a deep understanding in B2B marketing. Kum also gives profound insights to clients because he is not only a search marketer but his background includes global marketing and economics.



Naver - Why Content Matters

Sep 4, 2013 - Naver might be known as Korea's largest search engine but it's more like a portal site than directing users to external websites. Here's why. Comments

Applying the Principles of Economics in Paid Search

Jul 6, 2012 - Four examples of how the principles of economics can be applied to paid search. Comments


Deep Dive Into Naver's Paid Search Platform

May 31, 2012 - I'll show you how paid search works in Naver by comparing it with Google AdWords. Comments


Blog Optimization in Naver

Apr 18, 2012 - Three ways to optimize your blog in Naver. Comments

Why Google Is Not Popular in Korea

Feb 29, 2012 - And how it is different from Korea's top search engine Naver. Comments


Korea Search Marketing Forecast 2012

Feb 1, 2012 - Time to say goodbye to Overture in Korea? Comments

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