Harnessing the Force: marketing lessons from 'Star Wars'

Harnessing the Force: marketing lessons from 'Star Wars'

8y Mandeep Grover

Harnessing the Force: marketing lessons from 'Star...

As the seventh installment of the Star Wars franchise debuts next week, what can marketers learn from its marketing strategy? Here are four takeaways ...

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Marketing takeaways from design thinking

Marketing takeaways from design thinking

8y Mandeep Grover

Marketing takeaways from design thinking

As marketers, it's easy to get stuck in campaign cycles and budgets, which is why a design thinking mindset can offer new ways of combating marketing ...

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What Does Meditation Have in Common With Digital Marketing?

What Does Meditation Have in Common With Digital Marketing?

9y Mandeep Grover

What Does Meditation Have in Common With Digital M...

After using a meditation app, Mandeep Grover finds many techniques which are just as useful when applied to a digital marketing strategy. Read More...

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Make or Break for Apple Watch Marketing Potential

Make or Break for Apple Watch Marketing Potential

9y Mandeep Grover

Make or Break for Apple Watch Marketing Potential

With the Apple Watch hitting the shelves last week, the jury is still out on how brands can leverage it to engage consumers. Here are a few ideas to g...

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Rise of the Nomophobes

Rise of the Nomophobes

9y Mandeep Grover

Rise of the Nomophobes

Nomophobes are glued to their phones, which presents challenges, but also many opportunities, for marketers. Read More...

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Social TV: Myth or Reality?

Social TV: Myth or Reality?

9y Mandeep Grover

Social TV: Myth or Reality?

Brands need to prepare for a multi-medium world by integrating strategies that incorporate both offline and online screen use. Read More...

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The Death of the iPad?

The Death of the iPad?

10y Mandeep Grover

The Death of the iPad?

With the launch of the rumored iPhone 6 coming up in September, here's a look at how Apple could re-evaluate the success of the iPad and relaunch the ...

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Smart Homes: A New Marketing Paradigm

Smart Homes: A New Marketing Paradigm

10y Mandeep Grover

Smart Homes: A New Marketing Paradigm

The rise in popularity of the smart home presents exciting opportunities for marketers to better understand their customers and improve the customer e...

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The Internet of Things: The $300 Billion Opportunity for Marketers

The Internet of Things: The $300 Billion Opportunity for Marketers

10y Mandeep Grover

The Internet of Things: The $300 Billion Opportuni...

If consumers are going to be inundated with Internet of Things-based products and services, it presents an opportunity for marketers. Consider these e...

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Wearable Tech: The Next Big Thing

Wearable Tech: The Next Big Thing

10y Mandeep Grover

Wearable Tech: The Next Big Thing

The industry will be worth $70 billion in the next 10 years. The following examples will give marketers food for thought on how to monetize this oppor...

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J&J Medical: An Omni-channel Approach to Consumer Journey [Video]

J&J Medical: An Omni-channel Approach to Consumer Journey [Video]

10y Mandeep Grover

J&J Medical: An Omni-channel Approach to Consu...

Even pharma companies focusing on B2B are putting consumers/ patients in the center of its marketing planning and strategy. Read More...

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A Digital Marketer Breaks Bad

A Digital Marketer Breaks Bad

10y Mandeep Grover

A Digital Marketer Breaks Bad

My digital marketing takeaways from blockbuster TV drama Breaking Bad. Read More...

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Screened Out

Screened Out

11y Mandeep Grover

Screened Out

Is multi-screening the new buzzword? A few tips to get you started. Read More...

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Marketing on a Shoestring

Marketing on a Shoestring

12y Mandeep Grover

Marketing on a Shoestring

With an uncertain economic climate looming, consider these marketing approaches to maximize your returns. Read More...

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Unfriending Facebook

Unfriending Facebook

12y Mandeep Grover

Unfriending Facebook

Facebook has started to lose some of its glitter. Here's why. Read More...

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Techno + Health: The Future Is Here

Techno + Health: The Future Is Here

12y Mandeep Grover

Techno + Health: The Future Is Here

How fitness apps and are helping me to lead a healthier life. Read More...

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A Die-Hard Mac and iPhone Evangelist Changes His Tune

A Die-Hard Mac and iPhone Evangelist Changes His Tune

12y Mandeep Grover

A Die-Hard Mac and iPhone Evangelist Changes His T...

A marketing pro gives five reasons why he's "de-Appling" from the Apple family of products. Read More...

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Honey I Shrunk the TV... and Made It Better

Honey I Shrunk the TV... and Made It Better

12y Mandeep Grover

Honey I Shrunk the TV... and Made It Better

More people are watching network programs online. How are you adapting messages to this emerging trend? Read More...

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Spam Out!

Spam Out!

12y Mandeep Grover

Spam Out!

Running a successful email marketing campaign requires planning and a strong understanding of your customer's needs. Consider these five ways. Read Mo...

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Key Marketing Challenge for B2B: Increase Engagement [Video]

Key Marketing Challenge for B2B: Increase Engagement [Video]

12y Mandeep Grover

Key Marketing Challenge for B2B: Increase Engageme...

J&J regional marketing execs discusses how marketing in B2B will need to evolve during 2012. Read More...

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The Lost Art of the Creative Brief

The Lost Art of the Creative Brief

12y Mandeep Grover

The Lost Art of the Creative Brief

Writing a creative brief is a skill that will help your brand through effective campaigns. And every brief should answer these four questions. Read Mo...

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The Death of SMS...or Not

The Death of SMS...or Not

12y Mandeep Grover

The Death of SMS...or Not

Internet-enabled apps like Whatsapp and Skype have replaced SMS and changed my messaging habits. Here are five reasons why. Read More...

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Love and Other Drugs, Reloaded

Love and Other Drugs, Reloaded

13y Mandeep Grover

Love and Other Drugs, Reloaded

B2B marketers often find it challenging to integrate digital marketing in the mix. Here are three tips I learned working in the pharmaceutical industr...

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Lessons From Borders: Evolve or Perish

Lessons From Borders: Evolve or Perish

13y Mandeep Grover

Lessons From Borders: Evolve or Perish

Consider these three takeaways from the demise of Borders and the future of book-retailing. Read More...

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Confessions of an Angry Birds Addict

Confessions of an Angry Birds Addict

13y Mandeep Grover

Confessions of an Angry Birds Addict

Four lessons digital marketers can learn from this blockbuster game. Read More...

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What Does Your Brand Stand For?

What Does Your Brand Stand For?

13y Mandeep Grover

What Does Your Brand Stand For?

Consider these three factors to make your brand stand out from the competition. Read More...

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A Three-Letter Word Called WOM

A Three-Letter Word Called WOM

13y Mandeep Grover

A Three-Letter Word Called WOM

Four takeaways on how to integrate word-of-mouth into a long-term marketing strategy for a consumer healthcare brand. Read More...

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