Mandeep Grover

Mandeep Grover

Regional Marketing Director, Asia Pacific, Johnson & Johnson Medical

Mandeep has over 11 years experience of building brands with blue-chip organisations like Johnson & Johnson and Pfizer. He was recently promoted to head regional marketing for Acclarent, a division of Johnson & Johnson Medical manufacturer of cutting edge technology for minimally-invasive surgery. Mandeep is a recognised expert in integrating emerging media to drive business results. In 2007, he led the launch of one of the first branded apps on Facebook. The app was a finalist at Cannes and won the highest recognition for marketing excellence in J&J. In 2009, he pioneered the launch of the first iPhone app in J&J, which was featured in the Sydney Morning Herald as an example of innovation. Mandeep has spoken widely on social media, mobile marketing and multichannel marketing. He has authored for iMedia Connection and has been nominated to judge the AMI marketing awards for 2010 & 2011.

RECENT ARTICLES BY MANDEEP GROVER

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Wearable Tech: The Next Big Thing

Mar 4, 2014 - The industry will be worth $70 billion in the next 10 years. The following examples will give marketers food for thought on how to monetize this opportunity... Comments

customerdata

J&J Medical: An Omni-channel Approach to Consumer Journey [Video]

Dec 26, 2013 - Even pharma companies focusing on B2B are putting consumers/ patients in the center of its marketing planning and strategy. Comments

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A Digital Marketer Breaks Bad

Oct 30, 2013 - My digital marketing takeaways from blockbuster TV drama Breaking Bad. Comments

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Screened Out

Aug 25, 2013 - Is multi-screening the new buzzword? A few tips to get you started. Comments

Marketing on a Shoestring

Aug 13, 2012 - With an uncertain economic climate looming, consider these marketing approaches to maximize your returns. Comments

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Unfriending Facebook

Jun 25, 2012 - Facebook has started to lose some of its glitter. Here's why. Comments

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Techno + Health: The Future Is Here

Apr 26, 2012 - How fitness apps and are helping me to lead a healthier life. Comments

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A Die-Hard Mac and iPhone Evangelist Changes His Tune

Mar 16, 2012 - A marketing pro gives five reasons why he's "de-Appling" from the Apple family of products. Comments

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Honey I Shrunk the TV... and Made It Better

Feb 13, 2012 - More people are watching network programs online. How are you adapting messages to this emerging trend? Comments

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Spam Out!

Jan 17, 2012 - Running a successful email marketing campaign requires planning and a strong understanding of your customer's needs. Consider these five ways. Comments

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Key Marketing Challenge for B2B: Increase Engagement [Video]

Jan 5, 2012 - J&J regional marketing execs discusses how marketing in B2B will need to evolve during 2012. Comments

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The Lost Art of the Creative Brief

Dec 19, 2011 - Writing a creative brief is a skill that will help your brand through effective campaigns. And every brief should answer these four questions. Comments

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The Death of SMS...or Not

Nov 8, 2011 - Internet-enabled apps like Whatsapp and Skype have replaced SMS and changed my messaging habits. Here are five reasons why. Comments

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Love and Other Drugs, Reloaded

Oct 3, 2011 - B2B marketers often find it challenging to integrate digital marketing in the mix. Here are three tips I learned working in the pharmaceutical industry... Comments

borders

Lessons From Borders: Evolve or Perish

Aug 26, 2011 - Consider these three takeaways from the demise of Borders and the future of book-retailing. Comments

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Confessions of an Angry Birds Addict

Jul 18, 2011 - Four lessons digital marketers can learn from this blockbuster game. Comments

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What Does Your Brand Stand For?

Jun 16, 2011 - Consider these three factors to make your brand stand out from the competition. Comments

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A Three-Letter Word Called WOM

May 23, 2011 - Four takeaways on how to integrate word-of-mouth into a long-term marketing strategy for a consumer healthcare brand. Comments

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Help! I Need a Social Media Strategy

Apr 6, 2011 - Having a social media strategy is a long-term plan that goes beyond your campaign cycle. Here are six tips and tricks to get you started. Comments

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Leveraging the Tablet Revolution

Feb 28, 2011 - Before adding the iPad to your marketing campaign, consider these three factors first. Comments

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The Search for the 'Golden Digital Metric'

Feb 2, 2011 - Here's how you could navigate the myriad of digital metrics to demonstrate value of campaign investment to the sales team. Comments

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