Mandeep Grover

Mandeep Grover

General Manager & Medical Devices Leader, Digital Evangelist, Johnson & Johnson Medical

Mandeep has over thirteen years experience of building brands with blue-chip organizations like Johnson & Johnson and Pfizer across FMCG & Medical Device categories. His latest assignment is to launch a newly acquired medical technology start-up business across Asia-Pacific.

Mandeep is a recognized expert in integrating emerging media to drive business results. In 2007, he led the launch of one of the first branded apps on Facebook. The app was a finalist at Cannes and won the highest recognition for marketing excellence in J&J. In 2009, he pioneered the launch of the first iPhone app in J&J, which was featured in the Sydney Morning Herald as an example of innovation.

Mandeep has spoken widely on social media, mobile marketing & multichannel marketing at conferences across Asia-Pacific. He writes regularly for ClickZ and has been a judge for the Australian Marketing Institute (AMI) Awards for Marketing Excellence.



Social TV: Myth or Reality?

Oct 14, 2014 - Brands need to prepare for a multi-medium world by integrating strategies that incorporate both offline and online screen use. Comments

iPad Mini with Retina display 1

The Death of the iPad?

Aug 20, 2014 - With the launch of the rumored iPhone 6 coming up in September, here's a look at how Apple could re-evaluate the success of the iPad and relaunch the... Comments


Smart Homes: A New Marketing Paradigm

Jun 2, 2014 - The rise in popularity of the smart home presents exciting opportunities for marketers to better understand their customers and improve the customer... Comments


The Internet of Things: The $300 Billion Opportunity for Marketers

Apr 29, 2014 - If consumers are going to be inundated with Internet of Things-based products and services, it presents an opportunity for marketers. Consider these... Comments


Wearable Tech: The Next Big Thing

Mar 4, 2014 - The industry will be worth $70 billion in the next 10 years. The following examples will give marketers food for thought on how to monetize this opportunity... Comments


J&J Medical: An Omni-channel Approach to Consumer Journey [Video]

Dec 26, 2013 - Even pharma companies focusing on B2B are putting consumers/ patients in the center of its marketing planning and strategy. Comments


A Digital Marketer Breaks Bad

Oct 30, 2013 - My digital marketing takeaways from blockbuster TV drama Breaking Bad. Comments


Screened Out

Aug 25, 2013 - Is multi-screening the new buzzword? A few tips to get you started. Comments

Marketing on a Shoestring

Aug 13, 2012 - With an uncertain economic climate looming, consider these marketing approaches to maximize your returns. Comments


Unfriending Facebook

Jun 25, 2012 - Facebook has started to lose some of its glitter. Here's why. Comments


Techno + Health: The Future Is Here

Apr 26, 2012 - How fitness apps and are helping me to lead a healthier life. Comments


A Die-Hard Mac and iPhone Evangelist Changes His Tune

Mar 16, 2012 - A marketing pro gives five reasons why he's "de-Appling" from the Apple family of products. Comments


Honey I Shrunk the TV... and Made It Better

Feb 13, 2012 - More people are watching network programs online. How are you adapting messages to this emerging trend? Comments


Spam Out!

Jan 17, 2012 - Running a successful email marketing campaign requires planning and a strong understanding of your customer's needs. Consider these five ways. Comments


Key Marketing Challenge for B2B: Increase Engagement [Video]

Jan 5, 2012 - J&J regional marketing execs discusses how marketing in B2B will need to evolve during 2012. Comments


The Lost Art of the Creative Brief

Dec 19, 2011 - Writing a creative brief is a skill that will help your brand through effective campaigns. And every brief should answer these four questions. Comments


The Death of SMS...or Not

Nov 8, 2011 - Internet-enabled apps like Whatsapp and Skype have replaced SMS and changed my messaging habits. Here are five reasons why. Comments


Love and Other Drugs, Reloaded

Oct 3, 2011 - B2B marketers often find it challenging to integrate digital marketing in the mix. Here are three tips I learned working in the pharmaceutical industry... Comments


Lessons From Borders: Evolve or Perish

Aug 26, 2011 - Consider these three takeaways from the demise of Borders and the future of book-retailing. Comments


Confessions of an Angry Birds Addict

Jul 18, 2011 - Four lessons digital marketers can learn from this blockbuster game. Comments


What Does Your Brand Stand For?

Jun 16, 2011 - Consider these three factors to make your brand stand out from the competition. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.




Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.


    Information currently unavailable


    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s ( legal team...
    • Marketing Systems Analyst
      Marketing Systems Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Marketing Systems Analyst to our expanding team. We...