Mandeep Grover

Mandeep Grover

General Manager & Medical Devices Leader, Digital Evangelist, Johnson & Johnson Medical

Mandeep has over thirteen years experience of building brands with blue-chip organizations like Johnson & Johnson and Pfizer across FMCG & Medical Device categories. His latest assignment is to launch a newly acquired medical technology start-up business across Asia-Pacific.

Mandeep is a recognized expert in integrating emerging media to drive business results. In 2007, he led the launch of one of the first branded apps on Facebook. The app was a finalist at Cannes and won the highest recognition for marketing excellence in J&J. In 2009, he pioneered the launch of the first iPhone app in J&J, which was featured in the Sydney Morning Herald as an example of innovation.

Mandeep has spoken widely on social media, mobile marketing & multichannel marketing at conferences across Asia-Pacific. He writes regularly for ClickZ and has been a judge for the Australian Marketing Institute (AMI) Awards for Marketing Excellence.

RECENT ARTICLES BY MANDEEP GROVER

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Rise of the Nomophobes

Dec 23, 2014 - Nomophobes are glued to their phones, which presents challenges, but also many opportunities, for marketers. Comments

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Social TV: Myth or Reality?

Oct 14, 2014 - Brands need to prepare for a multi-medium world by integrating strategies that incorporate both offline and online screen use. Comments

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The Death of the iPad?

Aug 20, 2014 - With the launch of the rumored iPhone 6 coming up in September, here's a look at how Apple could re-evaluate the success of the iPad and relaunch the... Comments

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Smart Homes: A New Marketing Paradigm

Jun 2, 2014 - The rise in popularity of the smart home presents exciting opportunities for marketers to better understand their customers and improve the customer... Comments

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The Internet of Things: The $300 Billion Opportunity for Marketers

Apr 29, 2014 - If consumers are going to be inundated with Internet of Things-based products and services, it presents an opportunity for marketers. Consider these... Comments

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Wearable Tech: The Next Big Thing

Mar 4, 2014 - The industry will be worth $70 billion in the next 10 years. The following examples will give marketers food for thought on how to monetize this opportunity... Comments

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J&J Medical: An Omni-channel Approach to Consumer Journey [Video]

Dec 26, 2013 - Even pharma companies focusing on B2B are putting consumers/ patients in the center of its marketing planning and strategy. Comments

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A Digital Marketer Breaks Bad

Oct 30, 2013 - My digital marketing takeaways from blockbuster TV drama Breaking Bad. Comments

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Screened Out

Aug 25, 2013 - Is multi-screening the new buzzword? A few tips to get you started. Comments

Marketing on a Shoestring

Aug 13, 2012 - With an uncertain economic climate looming, consider these marketing approaches to maximize your returns. Comments

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Unfriending Facebook

Jun 25, 2012 - Facebook has started to lose some of its glitter. Here's why. Comments

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Techno + Health: The Future Is Here

Apr 26, 2012 - How fitness apps and are helping me to lead a healthier life. Comments

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A Die-Hard Mac and iPhone Evangelist Changes His Tune

Mar 16, 2012 - A marketing pro gives five reasons why he's "de-Appling" from the Apple family of products. Comments

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Honey I Shrunk the TV... and Made It Better

Feb 13, 2012 - More people are watching network programs online. How are you adapting messages to this emerging trend? Comments

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Spam Out!

Jan 17, 2012 - Running a successful email marketing campaign requires planning and a strong understanding of your customer's needs. Consider these five ways. Comments

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Key Marketing Challenge for B2B: Increase Engagement [Video]

Jan 5, 2012 - J&J regional marketing execs discusses how marketing in B2B will need to evolve during 2012. Comments

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The Lost Art of the Creative Brief

Dec 19, 2011 - Writing a creative brief is a skill that will help your brand through effective campaigns. And every brief should answer these four questions. Comments

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The Death of SMS...or Not

Nov 8, 2011 - Internet-enabled apps like Whatsapp and Skype have replaced SMS and changed my messaging habits. Here are five reasons why. Comments

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Love and Other Drugs, Reloaded

Oct 3, 2011 - B2B marketers often find it challenging to integrate digital marketing in the mix. Here are three tips I learned working in the pharmaceutical industry... Comments

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Lessons From Borders: Evolve or Perish

Aug 26, 2011 - Consider these three takeaways from the demise of Borders and the future of book-retailing. Comments

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Confessions of an Angry Birds Addict

Jul 18, 2011 - Four lessons digital marketers can learn from this blockbuster game. Comments

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