Luke Summerfield

Luke Summerfield

Director of Inbound Marketing

Savvy Panda

Luke is an industry leading inbound marketing specialist and an expert in progressive strategies integrating content, relationships, automation, and communities to drive lead generation and build brands people love.

He is the Director of Inbound Marketing at Savvy Panda where he helps lead web and marketing success stories for medium to Fortune 100 companies. Additionally, Luke is also the head instructor of Master Inbound, a comprehensive online inbound marketing training course. Find Luke on Google Plus.

Profile

RECENT ARTICLES BY LUKE SUMMERFIELD

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6 Top-Secret Content Marketing Growth Hacks

Sep 10, 2014 - These tips and tricks can help you make the most out of your content marketing efforts. Can you work them into your strategy? Comments

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5 Content Marketing FAILS! You’re Probably Making

Aug 19, 2014 - There are hundreds of content marketing "fails" that could occur in your program, but these are five of the top offenders. If you address these, you... Comments

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5 Tactics to Boost the Quality of Your Inbound Marketing Leads

Jul 16, 2014 - Quality leads are much more likely to result in conversions. Here are a few ways to ensure you are attracting the highest-quality leads with your content... Comments

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7 Things I Wish I’d Known When I Started Content Marketing

Jun 18, 2014 - Every brand's content marketing strategy is going to be a bit different depending on the organization, but the ideas in this article will be applicable... Comments

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Boost Lead Quality With These 7 Easy Content Marketing Tactics

May 21, 2014 - When it comes to leads, it's best to focus on quality over quantity. Here's how to ensure you're getting the best-quality leads for your brand. Comments

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6 Ways to Supercharge Your Content Marketing Offers

Apr 23, 2014 - These tactics, which include incorporating in-PDF social sharing and making marketing mobile-friendly, can help you maximize the results you see from... Comments

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8 Efficiency Tips to Crush Content Marketing and Blogging

Mar 26, 2014 - Creating content can often be frustrating for marketers. Here are eight tips that you can put into practice today for how to make content creation faster... Comments

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A Template for Killer Content Marketing Campaigns

Feb 26, 2014 - Many marketers are shooting in the dark with their content marketing campaigns. This simple yet effective formula will prove to be your new best friend... Comments

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A Clear Path to Blog Frequency Based on Goals

Jan 29, 2014 - A simple guide, along with a free calculator, on how to plan out your blogging frequency, goals, and show how the blog contributes to the business... Comments

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How to Master Blogging Even If You Suck at Writing

Dec 4, 2013 - Columnist Luke Summerfield offers a few of the many different ways to create great content for your blog without being the best writer in the world. Comments

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Smart Tactics to Maximize Your Blog’s Impact

Nov 7, 2013 - Great tactics to help gain extra exposure to your blog will help maximize its reach and overall ROI on your business. Comments

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Inbound Marketing for eCommerce: Marketing on Steroids

Oct 9, 2013 - Learn how Inbound Marketing is making a huge impact in eCommerce and discover ways to start making that impact in your shop. Comments

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Creating an Inbound Marketing Content Strategy

Sep 11, 2013 - How to create an effective and targeted content strategy that will drive targeted prospects to your website, convert them into quality leads, and make... Comments

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How to Show ROI of Content and Inbound Marketing to Your CEO

Aug 14, 2013 - As we move forward in our data-driven business world, the companies that can integrate all their teams, processes, and tools together will be much more... Comments

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A Smarter Way to Drive Lead Conversion With Content

Jul 17, 2013 - How do you create an effective content marketing strategy to drive performance, influence behavior, and produce real impact? Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
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