Dana Hayes Jr.

GVP, Global Partner Development

Acxiom

Dana C. Hayes Jr. is an experienced executive in television, publishing, and digital media focused around advertising, content, and technology.

As Group Vice President of Global Partner Development for Acxiom, Dana leads a new growth strategy focused on building strategic partnerships and distribution relationships to advance data-driven marketing and advertising globally. Given this array of exposures, he has an integrated perspective on how data can be better used within the enterprise and writes from this perspective for the brand's internal media planners or for the ad agency community.

He has held a number of leadership positions around leading the ad sales teams in print, television, and digital. Dana has also been involved in launching digital products, business development, marketing, and ad operations. His portfolio includes both New York and Chicago companies with the following media brands: Travora Media, Tribune Interactive, Turner Broadcasting, The Travel Channel, and Weather.com. During his tenure at Tribune Interactive, Dana led the creation, development, and funding of the Joint Venture quadrantONE.com, a premium national ad platform for online newspaper and television publishers including investors NYT, Gannett, Hearst, and Tribune.

RECENT ARTICLES BY DANA HAYES JR.

tv-everywhere

Addressable Television Is Ready for Prime Time

Feb 24, 2014 - TV will become the next medium to be transformed by data-driven marketing. The wealth of digitally enabled data becomes relevant in the delivery of... Comments

mobileads

Think: Mobile First

Jan 30, 2014 - Sophisticated audience targeting, propensity modeling, and cross-channel execution are all now in play in the mobile marketing space. Comments

shutterstock-121123987

Mobile Demand Will Rocket with Improved People-Based Targeting

Dec 2, 2013 - Marketers need to explore the options becoming available for audience targeted mobile marketing, as those in the business of mobile ad tech and data... Comments

cookies-web

D-Day: The Cookie is Crumbling

Nov 4, 2013 - As the cookie wanes, we now have data systems and science that allow us to leverage multiple sources of data to gauge audience propensity, build robust... Comments

explosion

Big Data vs. Better Data: Marketing Beyond Hunting & Gathering

Oct 9, 2013 - While it's true that marketers can know, learn and do more with data, just possessing it is not enough. Comments

customers

More Effective Data Solutions: Bridging CRM and Digital Marketing

Sep 9, 2013 - Integrating longstanding marketing practices with new customer communication channels. Comments

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