Dana Hayes Jr.

GVP, Global Partner Development


Dana C. Hayes Jr. is an experienced executive in television, publishing, and digital media focused around advertising, content, and technology.

As Group Vice President of Global Partner Development for Acxiom, Dana leads a new growth strategy focused on building strategic partnerships and distribution relationships to advance data-driven marketing and advertising globally. Given this array of exposures, he has an integrated perspective on how data can be better used within the enterprise and writes from this perspective for the brand's internal media planners or for the ad agency community.

He has held a number of leadership positions around leading the ad sales teams in print, television, and digital. Dana has also been involved in launching digital products, business development, marketing, and ad operations. His portfolio includes both New York and Chicago companies with the following media brands: Travora Media, Tribune Interactive, Turner Broadcasting, The Travel Channel, and Weather.com. During his tenure at Tribune Interactive, Dana led the creation, development, and funding of the Joint Venture quadrantONE.com, a premium national ad platform for online newspaper and television publishers including investors NYT, Gannett, Hearst, and Tribune.



How Long Will It Take for Brands to Catch Up to the Mobile Consumer?

May 19, 2014 - Consumers are living their lives mobile-first, so why haven't brands and marketers fully invested in the space? Comments


Measurement Matters: How Advertisers Could Be Missing an Opportunity to Drive Big Dollars

Apr 21, 2014 - As the factors driving the success of online ad campaigns continue to evolve, it's important that we continue to similarly evolve the means and methods... Comments


Addressable Television Is Ready for Prime Time

Feb 24, 2014 - TV will become the next medium to be transformed by data-driven marketing. The wealth of digitally enabled data becomes relevant in the delivery of... Comments


Think: Mobile First

Jan 30, 2014 - Sophisticated audience targeting, propensity modeling, and cross-channel execution are all now in play in the mobile marketing space. Comments


Mobile Demand Will Rocket with Improved People-Based Targeting

Dec 2, 2013 - Marketers need to explore the options becoming available for audience targeted mobile marketing, as those in the business of mobile ad tech and data... Comments


D-Day: The Cookie is Crumbling

Nov 4, 2013 - As the cookie wanes, we now have data systems and science that allow us to leverage multiple sources of data to gauge audience propensity, build robust... Comments


Big Data vs. Better Data: Marketing Beyond Hunting & Gathering

Oct 9, 2013 - While it's true that marketers can know, learn and do more with data, just possessing it is not enough. Comments


More Effective Data Solutions: Bridging CRM and Digital Marketing

Sep 9, 2013 - Integrating longstanding marketing practices with new customer communication channels. Comments

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