Megan Pluskis

Megan Pluskis

Senior Content Strategist

Siegel+Gale, New York

Megan is a writer, organizer, and systems thinker. She creates communications and experiences that are simple, clear, and useful.

Megan is an expert at making complex information more intelligible - whether it's online or off-. She has helped many of Siegel+Gale's clients - including Bank of America, Aetna, Nationwide Insurance, as well as the IRS and the SEC - provide a clear and intuitive roadmap for information, enabling people to find content quickly, easily, and intuitively.

Among her many responsibilities at Siegel+Gale, Megan simplifies customer-facing communications, collaborates with graphic and information designers to create new design systems, and leads workshops on best practices for content strategy, information architecture, and plain language writing.

Megan graduated with a BA in English from Grinnell College. She also earned an MA in professional writing from Carnegie Mellon University where she focused on plain language writing and communication design.

RECENT ARTICLES BY MEGAN PLUSKIS

bubble for BG

Beyond the Bubble: Why Marketers Must Redefine "Mobile First"

Oct 10, 2013 - It's worth looking at the idea of "mobile first" in a different light, if your brand truly wants to reach the masses. Comments

content-computer

Content Is Queen

Jul 31, 2013 - Why content strategy is a female-dominated field. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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