Senior Content Strategist
Siegel+Gale, New York
Megan is a writer, organizer, and systems thinker. She creates communications and experiences that are simple, clear, and useful.
Megan is an expert at making complex information more intelligible - whether it's online or off-. She has helped many of Siegel+Gale's clients - including Bank of America, Aetna, Nationwide Insurance, as well as the IRS and the SEC - provide a clear and intuitive roadmap for information, enabling people to find content quickly, easily, and intuitively.
Among her many responsibilities at Siegel+Gale, Megan simplifies customer-facing communications, collaborates with graphic and information designers to create new design systems, and leads workshops on best practices for content strategy, information architecture, and plain language writing.
Megan graduated with a BA in English from Grinnell College. She also earned an MA in professional writing from Carnegie Mellon University where she focused on plain language writing and communication design.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.