Senior Content Strategist
Siegel+Gale, New York
Megan is a writer, organizer, and systems thinker. She creates communications and experiences that are simple, clear, and useful.
Megan is an expert at making complex information more intelligible - whether it's online or off-. She has helped many of Siegel+Gale's clients - including Bank of America, Aetna, Nationwide Insurance, as well as the IRS and the SEC - provide a clear and intuitive roadmap for information, enabling people to find content quickly, easily, and intuitively.
Among her many responsibilities at Siegel+Gale, Megan simplifies customer-facing communications, collaborates with graphic and information designers to create new design systems, and leads workshops on best practices for content strategy, information architecture, and plain language writing.
Megan graduated with a BA in English from Grinnell College. She also earned an MA in professional writing from Carnegie Mellon University where she focused on plain language writing and communication design.
9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014