Senior Content Strategist
Siegel+Gale, New York
Megan is a writer, organizer, and systems thinker. She creates communications and experiences that are simple, clear, and useful.
Megan is an expert at making complex information more intelligible - whether it's online or off-. She has helped many of Siegel+Gale's clients - including Bank of America, Aetna, Nationwide Insurance, as well as the IRS and the SEC - provide a clear and intuitive roadmap for information, enabling people to find content quickly, easily, and intuitively.
Among her many responsibilities at Siegel+Gale, Megan simplifies customer-facing communications, collaborates with graphic and information designers to create new design systems, and leads workshops on best practices for content strategy, information architecture, and plain language writing.
Megan graduated with a BA in English from Grinnell College. She also earned an MA in professional writing from Carnegie Mellon University where she focused on plain language writing and communication design.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.