VP of Global Advertising Products and Strategy
As the SVP of Global Advertising Products and Strategy, Seth Demsey is responsible for the strategic vision of advertising products across AOL and AOL Networks. In this role, Seth leads the development of innovative ad technologies that solve the toughest challenges facing global digital publishers and advertisers. Since joining AOL, Seth has launched AOL's mobile offerings and AOL Network's platform solutions AdLearn Open Platform and MARKETPLACE by ADTECH.
Prior to joining AOL, Seth served in senior positions within industry leading global technology companies such as Google and Microsoft. During his tenure at Google he was a key contributor to the development of Google Webmaster Tools, Google Talk, and DoubleClick AdPlanner. At Microsoft, he was a part of the original .NET team and helped to build and release the first two versions of the platform and co-authored the .NET ISO standards. Seth's career in technology spans over 15 years and in this time he has launched several companies, including Zero Crossing and YieldMetrics. He has also invented several technology and hardware solutions with 20 U.S. and foreign patents to his name.
Seth holds a B.S. in Computer Engineering from Bucknell University in Lewisburg, PA and is a fellow at The Wharton School, University of Pennsylvania in Philadelphia, PA. He is a frequent speaker at industry events, including many Microsoft PCD and MDC events. When he's not building and innovating ad products you can find him playing guitar or skiing at Deer Valley.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
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