Director of Public Policy
Sarah Hudgins is the Director of Public Policy for IAB in its Washington, D.C. office. Sarah is responsible for government relations with the United States Congress and Executive Branch of the Federal Government. As the industry's liaison to third-party organizations and regulatory bodies, she helps advance advertising policy issues, including telecommunications and mobile platforms, privacy, and the First Amendment. Prior to IAB, Sarah was the Senior Manager of Federal Government Affairs for the Entertainment Software Association, covering various policy issues for the video game publishing industry. Her previous experience also includes government affairs and regulatory policy support for the magazine publishing industry, and federal election campaign advance work. She is a founding board member of the Global Women's Innovation Network, and member of the Federal Communications Bar Association and American Intellectual Property Law Association. Sarah holds a J.D. from the Catholic University of America and a B.A. in Political Science and Communication Studies from the University of Iowa.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT