Director of Public Policy
Sarah Hudgins is the Director of Public Policy for IAB in its Washington, D.C. office. Sarah is responsible for government relations with the United States Congress and Executive Branch of the Federal Government. As the industry's liaison to third-party organizations and regulatory bodies, she helps advance advertising policy issues, including telecommunications and mobile platforms, privacy, and the First Amendment. Prior to IAB, Sarah was the Senior Manager of Federal Government Affairs for the Entertainment Software Association, covering various policy issues for the video game publishing industry. Her previous experience also includes government affairs and regulatory policy support for the magazine publishing industry, and federal election campaign advance work. She is a founding board member of the Global Women's Innovation Network, and member of the Federal Communications Bar Association and American Intellectual Property Law Association. Sarah holds a J.D. from the Catholic University of America and a B.A. in Political Science and Communication Studies from the University of Iowa.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 23, 2014