Jermyn Toh

Jermyn Toh

Director, Digital Innovation Group, APAC , Experian

Jermyn Toh started cobbling together websites in the mid 90s and went on to work with brands like adidas, Apple, Daimler, DHL, Diageo, GSK, HTC, Johnson & Johnson, Pfizer and Visa in various digital planning and marketing consultancy roles. He is currently director of Experian’s Digital Innovation Group and focuses on market development for Alchemy Social, digital strategy, and product innovation. He can be found on Twitter @jermyntoh.

RECENT ARTICLES BY JERMYN TOH

Big Data concept - mobile flying down a data tunnel

13 Things To Know About Tracking on Mobile

Apr 6, 2014 - The following facts are aimed to help marketers quickly understand why it is so difficult to accurately track customer behavior in a non-desktop environment... Comments

custom-audience-targeting

Quick Guide to Retargeting on Facebook Website Custom Audiences

Mar 16, 2014 - An overview of how direct response marketers can optimize Facebook's new custom audience features to improve conversions. Comments

lensy-search-beach

Sharing - Watch This Space

Feb 13, 2014 - Airbnb, Fon, and Withlocals - it's time to start paying attention to these businesses that are disrupting the economy, which provide services to customers... Comments

mobileads

Make Mobile a Priority in 2014

Dec 23, 2013 - Marketers that haven’t factored mobile into their marketing mix or digital ecosystem need to start doing this in 2014. Here's why. Comments

customerdata

A Marketing Generation Gap - People vs. Technology

Nov 12, 2013 - Which do you think will survive and which would you rather be a part of? Comments

digitalcomms

Why The Creative and Media Divide Needs To Be Bridged

Oct 6, 2013 - Disenchanted with the agency model, a new breed of marketers in Asia has created new structures internally and increased their expectations of performance... Comments

facebook

Facebook for Performance - One Size Doesn't Fit All

Sep 9, 2013 - Consider these ways to optimize your performance campaigns on the social network. Comments

facebookvspinterest

Leveraging Facebook for Performance - Time to Catch Up

Aug 12, 2013 - Three approaches to get more out of Facebook. Part one in a two-part series. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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