Jermyn Toh

Jermyn Toh

Director, Digital Innovation Group, APAC , Experian

Jermyn Toh started cobbling together websites in the mid 90s and went on to work with brands like adidas, Apple, Daimler, DHL, Diageo, GSK, HTC, Johnson & Johnson, Pfizer and Visa in various digital planning and marketing consultancy roles. He is currently director of Experian’s Digital Innovation Group and focuses on market development for Alchemy Social, digital strategy, and product innovation. He can be found on Twitter @jermyntoh.

RECENT ARTICLES BY JERMYN TOH

Big Data concept - mobile flying down a data tunnel

13 Things To Know About Tracking on Mobile

Apr 6, 2014 - The following facts are aimed to help marketers quickly understand why it is so difficult to accurately track customer behavior in a non-desktop environment... Comments

custom-audience-targeting

Quick Guide to Retargeting on Facebook Website Custom Audiences

Mar 16, 2014 - An overview of how direct response marketers can optimize Facebook's new custom audience features to improve conversions. Comments

lensy-search-beach

Sharing - Watch This Space

Feb 13, 2014 - Airbnb, Fon, and Withlocals - it's time to start paying attention to these businesses that are disrupting the economy, which provide services to customers... Comments

mobileads

Make Mobile a Priority in 2014

Dec 23, 2013 - Marketers that haven’t factored mobile into their marketing mix or digital ecosystem need to start doing this in 2014. Here's why. Comments

customerdata

A Marketing Generation Gap - People vs. Technology

Nov 12, 2013 - Which do you think will survive and which would you rather be a part of? Comments

digitalcomms

Why The Creative and Media Divide Needs To Be Bridged

Oct 6, 2013 - Disenchanted with the agency model, a new breed of marketers in Asia has created new structures internally and increased their expectations of performance... Comments

facebook

Facebook for Performance - One Size Doesn't Fit All

Sep 9, 2013 - Consider these ways to optimize your performance campaigns on the social network. Comments

facebookvspinterest

Leveraging Facebook for Performance - Time to Catch Up

Aug 12, 2013 - Three approaches to get more out of Facebook. Part one in a two-part series. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs

    • SEO Specialist
      SEO Specialist (NJM Insurance Group) - West TrentonNew Jersey Manufacturers Insurance Company is an industry leader among its peers and the largest...
    • Paid Search / Search Engine Marketing (SEM, PPC) Specialist
      Paid Search / Search Engine Marketing (SEM, PPC) Specialist (HeBS Digital) - New York  JOB TITLE:        ...