Paul Bremer

Paul Bremer

General Manager, blinkx Mobile

Rhythm New Media

Paul Bremer is an accomplished and well respected expert in digital media. He leads blinkx Mobile, bringing 15 years of successful digital advertising sales and management to his role as general manager.

Before joining Rhythm, Paul co-founded Inflection Point Media in 2008. Inflection Point Media helps marketers reach small and medium sized business decision makers.

In addition to a series of management and sales positions with WebMD, Lycos, and The Wall Street Journal, Paul previously directed national sales teams at Internet Broadcasting and with NBCOlympics.com.

At Internet Broadcasting he oversaw sales initiatives across IB's 80+ TV station partner sites and sales teams in New York, Chicago, Minneapolis, Atlanta, Los Angeles, and San Francisco.

Leading sales efforts for NBCOlympics.com for the 2004 and 2006 Olympic Games, Paul established relationships with blue chip advertisers that led to record-breaking revenue and first-time profitability for the sites.

Paul is also a co-founding board member of two charities, The Tom Deierlein Foundation that works to improve the lives of Iraqi children and the Rough Riders Foundation that supports better education for underprivileged youth. He earned a B.S. in History and Diplomacy from Georgetown University. He and his wife, Laura, live in Connecticut with their three children.

RECENT ARTICLES BY PAUL BREMER

map-location-mobile

"Location" Is the New Adjacency – But Not a Complete Strategy

Apr 22, 2014 - While ads that target viewers based on location can be very effective, some verticals have shown much more success with this tactic than others. Comments

cable-tv-remote

Delivering on the Promise of Cross-Platform

Mar 25, 2014 - Connected TV is bursting into the marketplace. Together, speed, device prevalence, and quality will fulfill consumer demand. Comments

mobile-video-view

Why Viewability Metrics Aren’t Relevant for Premium Mobile Video

Feb 25, 2014 - Viewability may be the focus du jour in trade articles and on conference panels, but few have asked the question: When it comes to premium mobile video... Comments

video-nielsen

Premium Programmatic?

Jan 28, 2014 - When it comes to programmatic platforms, quality premium mobile video's supply is a limiting factor. Comments

gifts-presents-christmas

Retailers Should Embrace Mobile Video For a Holly Jolly Holiday Season

Dec 3, 2013 - Especially during the holiday shopping season, the retail brands with the wisest, coolest, most innovative mobile strategies are the ones who will reap... Comments

mobile-video-view

The Top 3 Innovations in Mobile Video Advertising

Nov 6, 2013 - Innovations include customizable interactivity, dynamic ad stitching and live streaming. Comments

mobilevideo

Getting Mobile Live Streaming Video Right for Advertisers, Publishers & Users

Oct 15, 2013 - Mobile live streaming technology is well on its way, but nailing dynamic ad insertion, interactivity, and properly timed commercial breaks will make... Comments

onlineads

How to Create Engaging Ads: Good, Better, and Best Practices

Sep 13, 2013 - Putting engagement to work for your brand on mobile video. Comments

mobile-video

How to Think About Leveraging Mobile Video and TV on Your Media Plan

Aug 13, 2013 - For marketers to make the most of branding opportunities across mobile video and TV, there are three factors to consider: audience focus, campaign metrics... Comments

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