Paul Bremer

Paul Bremer

General Manager, blinkx Mobile

Rhythm New Media

Paul is an accomplished and well-respected expert in digital media, bringing nearly 20 years of successful digital advertising sales and management to his role as general manager of Rhythm, the mobile division of blinkx.

In 2008, before joining Rhythm, Paul co-founded Inflection Point Media, a media company that helps marketers reach small and medium-sized business decision makers.

In addition to a series of management and sales positions with WebMD, Lycos, and The Wall Street Journal, Paul also directed national sales teams at Internet Broadcasting, where he oversaw sales initiatives across IB's more than 80 TV station partner sites. He also led sales efforts for NBCOlympics.com for the 2004 and 2006 Olympic Games, where he established relationships with blue chip advertisers that led to record-breaking revenue and first-time profitability for the sites.

Paul is also a co-founding board member of two charities, The Tom Deierlein Foundation that works to improve the lives of Iraqi children and the Rough Riders Foundation that supports better education for underprivileged youth. He earned a B.S. in History and Diplomacy from Georgetown University. He and his wife, Laura, live in Connecticut with their three children.

RECENT ARTICLES BY PAUL BREMER

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Mobile Moms and Back-to-School Path to Purchase

Sep 9, 2014 - As back-to-school shopping lists grow bigger, so does the purchase funnel. To succeed in these mobile-driven times, marketers must create expanded content... Comments

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Many Believe Short Video Ad Durations Are the Only Options — Not So Fast

Aug 12, 2014 - The duration of video ads shouldn't be determined by the size of the screen but instead by the context and how the brand's content is likely to be received... Comments

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Understanding Our Own Growth: The Positive Influence of Verifying the View

Jul 15, 2014 - Now that the MRC has lifted its Viewable Impression Advisory for display advertising, marketers are entering into an era of clarity around viewability... Comments

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The Picture Is Becoming Clearer

Jun 17, 2014 - The introduction of in-stream HD advertising on mobile devices is leveling the playing field for mobile marketers. Comments

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Internet Week Shines Light on Digital Video’s Progress and Mobile Advertising’s Emergence

May 20, 2014 - Consumers adopting multiple entertainment devices and content providers putting forth the effort to provide them with ultimate convenience assure that... Comments

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"Location" Is the New Adjacency – But Not a Complete Strategy

Apr 22, 2014 - While ads that target viewers based on location can be very effective, some verticals have shown much more success with this tactic than others. Comments

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Delivering on the Promise of Cross-Platform

Mar 25, 2014 - Connected TV is bursting into the marketplace. Together, speed, device prevalence, and quality will fulfill consumer demand. Comments

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Why Viewability Metrics Aren’t Relevant for Premium Mobile Video

Feb 25, 2014 - Viewability may be the focus du jour in trade articles and on conference panels, but few have asked the question: When it comes to premium mobile video... Comments

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Premium Programmatic?

Jan 28, 2014 - When it comes to programmatic platforms, quality premium mobile video's supply is a limiting factor. Comments

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Retailers Should Embrace Mobile Video For a Holly Jolly Holiday Season

Dec 3, 2013 - Especially during the holiday shopping season, the retail brands with the wisest, coolest, most innovative mobile strategies are the ones who will reap... Comments

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The Top 3 Innovations in Mobile Video Advertising

Nov 6, 2013 - Innovations include customizable interactivity, dynamic ad stitching and live streaming. Comments

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Getting Mobile Live Streaming Video Right for Advertisers, Publishers & Users

Oct 15, 2013 - Mobile live streaming technology is well on its way, but nailing dynamic ad insertion, interactivity, and properly timed commercial breaks will make... Comments

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How to Create Engaging Ads: Good, Better, and Best Practices

Sep 13, 2013 - Putting engagement to work for your brand on mobile video. Comments

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How to Think About Leveraging Mobile Video and TV on Your Media Plan

Aug 13, 2013 - For marketers to make the most of branding opportunities across mobile video and TV, there are three factors to consider: audience focus, campaign metrics... Comments

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