Brendan Tansey

Brendan Tansey

CEO, Digital, Greater China , Havas Worldwide Shanghai

Brendan has 26 years marketing experience across all disciplines, direct, advertising, retail, sales promotion, and digital. He has honed his skills in international marketing, working in Australia, Hong Kong, U.S., France and the U.K. before coming to China. Brendan is a digital pioneer, starting his first digital agency at the dawn of the Internet era in 1995, which became digital agency of the year in Australia 4 years in a row. He then went on to lead fully integrated agencies as CEO of Euro RSCG Australia and then CEO of Wunderman U.K. (the largest direct and digital agency in the U.K.). Today he is focused on building cutting edge capability to leverage the social and data revolution for brands in China.

RECENT ARTICLES BY BRENDAN TANSEY

globalspend

Digital Marketing in China: Interesting Times

Aug 22, 2013 - Cultural differences have more importance for brands with a long-term plan in China and understanding these differences will generate the next successful... Comments

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