CEO, Digital, Greater China , Havas Worldwide Shanghai
Brendan has 26 years marketing experience across all disciplines, direct, advertising, retail, sales promotion, and digital. He has honed his skills in international marketing, working in Australia, Hong Kong, U.S., France and the U.K. before coming to China. Brendan is a digital pioneer, starting his first digital agency at the dawn of the Internet era in 1995, which became digital agency of the year in Australia 4 years in a row. He then went on to lead fully integrated agencies as CEO of Euro RSCG Australia and then CEO of Wunderman U.K. (the largest direct and digital agency in the U.K.). Today he is focused on building cutting edge capability to leverage the social and data revolution for brands in China.
US Consumer Device Preference Report
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Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.