CEO, Digital, Greater China , Havas Worldwide Shanghai
Brendan has 26 years marketing experience across all disciplines, direct, advertising, retail, sales promotion, and digital. He has honed his skills in international marketing, working in Australia, Hong Kong, U.S., France and the U.K. before coming to China. Brendan is a digital pioneer, starting his first digital agency at the dawn of the Internet era in 1995, which became digital agency of the year in Australia 4 years in a row. He then went on to lead fully integrated agencies as CEO of Euro RSCG Australia and then CEO of Wunderman U.K. (the largest direct and digital agency in the U.K.). Today he is focused on building cutting edge capability to leverage the social and data revolution for brands in China.
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET