CEO, Digital, Greater China , Havas Worldwide Shanghai
Brendan has 26 years marketing experience across all disciplines, direct, advertising, retail, sales promotion, and digital. He has honed his skills in international marketing, working in Australia, Hong Kong, U.S., France and the U.K. before coming to China. Brendan is a digital pioneer, starting his first digital agency at the dawn of the Internet era in 1995, which became digital agency of the year in Australia 4 years in a row. He then went on to lead fully integrated agencies as CEO of Euro RSCG Australia and then CEO of Wunderman U.K. (the largest direct and digital agency in the U.K.). Today he is focused on building cutting edge capability to leverage the social and data revolution for brands in China.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.