Dave Neal

RECENT ARTICLES BY DAVE NEAL

Twitter Money

Twitter Acquires Mobile Ad Retargeting Company TapCommerce

Jul 1, 2014 - Twitter continues targeted advertising push with $100m purchase of New York-based mobile advertising technology firm. Comments

privacy-image-sew

Microsoft Promises No Targeted Advertising With Updated Privacy Policy

Jun 12, 2014 - In an effort to reassure consumers, the tech giant states it will not use email, chat, or voice data for targeted advertising. Comments

New Twitter logo

Twitter Hits 255 Million Monthly Users, But Sees $132m Net Loss

Apr 30, 2014 - Shares fell 11 percent on user growth slow down in Q1, while ad revenue increased and grew by 125 percent year-over-year. Comments

Google has bought drone company Titan Aerospace quashing Facebook purchase rumours

Facebook Rumored to Buy Drone Company in Further Attempt to Connect World

Mar 4, 2014 - Facebook is reportedly acquiring a drone company in a further move to connect the world. Comments

snapchat-logo

Snapchat Promises App Update to Fix 'Find Friends' Hack

Jan 6, 2014 - In a blog post Friday, photo sharing app Snapchat promised to release an update to correct the loophole that allowed hackers to expose more than 4 million... Comments

netflix-logo-image

Netflix's Binge Viewing Behavior Poses Threat to Marketers

Dec 13, 2013 - Netflix has studied its users and found that a large number of American gogglebox watchers binge on content regularly, posing a potential threat to... Comments

An example of Twitter's new Alerts system

Twitter Adds Alerts to Help Users During Emergencies

Sep 30, 2013 - Twitter has launched alerts, a way of broadcasting critical information from emergency reporting organizations during emergencies and natural disasters... Comments

yahoo-logo-new

New Yahoo Logo Revealed

Sep 6, 2013 - Yahoo has finally unveiled the logo that it spent 30 days counting down to releasing. Its new logo, designed over on weekend this summer, isn't dissimilar... Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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