Michelle Killebrew

Michelle Killebrew

Program Director, Strategy

IBM Social Business

Michelle Killebrew is passionate about marketing, especially innovative online marketing strategies that deliver a superior brand experience - from initial acquisition through to loyal customer - and increase growth and profitability. She currently leads the go-to-market strategy for IBM Social Business, where her team focuses on messaging and solutions that define social business and demonstrate how organizations can embrace this next information revolution in the workforce. Previously, she headed up the worldwide go-to-market and revenue-bearing demand generation campaign strategy for IBM's new Smarter Commerce initiative, where her team was responsible for marketing B2B/commerce and enterprise marketing management solutions to meet the needs of the empowered customer. Michelle has over 14 years of high-tech marketing and holds a B.S. in Economics from Santa Clara University.

RECENT ARTICLES BY MICHELLE KILLEBREW

Handshake

The Future Is Now

Sep 4, 2014 - Recent partnerships between unlikely brands are an indication that the prediction that consumers will shape how businesses are run has come to fruition... Comments

customer-relationship

Connect, Engage, Collaborate: People-Centric Engagement in a Digital World

Jul 11, 2014 - New innovations in social and mobile are helping to change the way marketers can engage with consumers. How can we deliver a valuable, personalized... Comments

business-transformation

Insights for Business Transformation in This 3rd Platform Age

Jun 11, 2014 - There are many challenges that come when attempting to transform a legacy brand into a modern customer-focused organization. Here are some tips for... Comments

Customer service questionnaire

World-Class Customer Service in the Digital Age

May 14, 2014 - The combination of the best possible tools for social marketing and the best possible customer service representatives will result in a unique, engaging... Comments

social-media-battle-royal

Rethink Social Media War Room Strategy

Mar 19, 2014 - What you should pay attention to when thinking strategically and how this can drive true engagement to your brand. Comments

Social Media Manager

Social Data: Inside Out

Feb 19, 2014 - A look at the power of harnessing social data inside an organization and the amazing competitive benefits that can come from doing just that. Comments

smartphone6846

Thoughts on Disruption and Innovation

Jan 22, 2014 - A panel discusses the connection between disruption and innovation in technology. Comments

IBM logo

Why Doesn’t Social Influence Shopping More?

Dec 5, 2013 - Social is continuing to grow in importance as a form of digital communication. But what do the latest numbers from the IBM 2013 Holiday Benchmark report... Comments

army-soldiers

Are You Ignoring Your Best Brand Advocates?

Oct 30, 2013 - Employees have the insight, experience and access to consumers to create memorable experiences through social media channels. So why aren't brands giving... Comments

IBM logo

Demand Generation + Social + Mobile = BFFs

Oct 2, 2013 - How do you make it easier for your social audience to engage with your brand? See tips from a recent IBM campaign. Comments

socialmedia-tweet

What Does It Really Mean to Be a Social Business?

Sep 10, 2013 - There's a huge difference between a business that uses social media and one that empowers social connections and makes them a fundamental part of operations... Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...
    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...