Michelle Killebrew

Michelle Killebrew

Program Director

IBM

Michelle Killebrew is passionate about marketing, especially innovative digital marketing strategies that deliver a superior brand experience - from initial acquisition through to loyal customer - and increase growth and profitability. She currently leads digital direct marketing and transformation for the IBM Cloud division where her team is responsible for the marketing strategy and lead generation engine for the division, including a digital lab designed to optimize digital platforms and user experience.

Previously, Michelle led the go-to-market strategy for IBM Social Business category, where her team focused on the strategy, messaging, positioning, thought leadership, and content for the more than 400 solutions that define social business and demonstrate how organizations can embrace this next information revolution in the workforce; a #NewWaytoWork. She maintains her passion for people-centric engagement as a social business evangelist. Prior to that, she headed up the worldwide go-to-market and revenue-bearing demand generation campaign strategy for IBM's new Smarter Commerce initiative (then made up of eight recently acquired companies), where her team was responsible for marketing B2B/commerce and enterprise marketing management solutions to meet the needs of the empowered customer.

She was recently named a "Top 40 Under 40" award recipient by Direct Marketing News, and among the "26 Content Marketing Experts to Follow in 2015", "150 Great Marketers to Follow in 2015" and "Top 25 Women to Rock Social Media of 2014."

Michelle has more than15 years of high-tech marketing and holds a B.S. in economics from Santa Clara University.

RECENT ARTICLES BY MICHELLE KILLEBREW

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Social Business: Shifting From Noun to Verb

Apr 17, 2015 - Increasingly, businesses need to embrace social strategies in order to succeed in the digital world. Comments

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New Content Economy? What’s Old Is New Again!

Feb 19, 2015 - As the marketing ecosystem evolves, we can look to our past for inspiration on how to deal with the new challenges we face. Comments

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Super Bowl XLIX: Ads, Trends, and Engagement

Feb 4, 2015 - A look back at this year's bevy of ads from the big game - the good, the bad, and the ugly. Comments

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Live Online Shopping Data: The Gift That Keeps Giving This Season

Nov 26, 2014 - This holiday season, real-time analytics could help marketers keep up with the successes (or failures) of their campaigns, and make the necessary adjustments... Comments

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How Social Is Your Business, Anyway?

Oct 29, 2014 - Evolving into a truly social business is a tricky task, and one that can take a while to accomplish. How does your brand stack up? Comments

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Data Tidal Wave: Opportunity and Responsibility

Oct 1, 2014 - As marketers, we need to think carefully about how we can maintain a balance of using data to improve the customer experience while also allowing for... Comments

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The Future Is Now

Sep 4, 2014 - Recent partnerships between unlikely brands are an indication that the prediction that consumers will shape how businesses are run has come to fruition... Comments

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Connect, Engage, Collaborate: People-Centric Engagement in a Digital World

Jul 11, 2014 - New innovations in social and mobile are helping to change the way marketers can engage with consumers. How can we deliver a valuable, personalized... Comments

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Insights for Business Transformation in This 3rd Platform Age

Jun 11, 2014 - There are many challenges that come when attempting to transform a legacy brand into a modern customer-focused organization. Here are some tips for... Comments

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World-Class Customer Service in the Digital Age

May 14, 2014 - The combination of the best possible tools for social marketing and the best possible customer service representatives will result in a unique, engaging... Comments

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Rethink Social Media War Room Strategy

Mar 19, 2014 - What you should pay attention to when thinking strategically and how this can drive true engagement to your brand. Comments

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Social Data: Inside Out

Feb 19, 2014 - A look at the power of harnessing social data inside an organization and the amazing competitive benefits that can come from doing just that. Comments

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Thoughts on Disruption and Innovation

Jan 22, 2014 - A panel discusses the connection between disruption and innovation in technology. Comments

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Why Doesn’t Social Influence Shopping More?

Dec 5, 2013 - Social is continuing to grow in importance as a form of digital communication. But what do the latest numbers from the IBM 2013 Holiday Benchmark report... Comments

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Are You Ignoring Your Best Brand Advocates?

Oct 30, 2013 - Employees have the insight, experience and access to consumers to create memorable experiences through social media channels. So why aren't brands giving... Comments

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Demand Generation + Social + Mobile = BFFs

Oct 2, 2013 - How do you make it easier for your social audience to engage with your brand? See tips from a recent IBM campaign. Comments

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What Does It Really Mean to Be a Social Business?

Sep 10, 2013 - There's a huge difference between a business that uses social media and one that empowers social connections and makes them a fundamental part of operations... Comments

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