Michelle Killebrew

Michelle Killebrew

Program Director, Strategy

IBM Social Business

Michelle Killebrew is passionate about marketing, especially innovative online marketing strategies that deliver a superior brand experience - from initial acquisition through to loyal customer - and increase growth and profitability. She currently leads the go-to-market strategy for IBM Social Business, where her team focuses on messaging and solutions that define social business and demonstrate how organizations can embrace this next information revolution in the workforce. Previously, she headed up the worldwide go-to-market and revenue-bearing demand generation campaign strategy for IBM's new Smarter Commerce initiative, where her team was responsible for marketing B2B/commerce and enterprise marketing management solutions to meet the needs of the empowered customer. Michelle has over 14 years of high-tech marketing and holds a B.S. in Economics from Santa Clara University.

RECENT ARTICLES BY MICHELLE KILLEBREW

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Connect, Engage, Collaborate: People-Centric Engagement in a Digital World

Jul 11, 2014 - New innovations in social and mobile are helping to change the way marketers can engage with consumers. How can we deliver a valuable, personalized... Comments

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Insights for Business Transformation in This 3rd Platform Age

Jun 11, 2014 - There are many challenges that come when attempting to transform a legacy brand into a modern customer-focused organization. Here are some tips for... Comments

Customer service questionnaire

World-Class Customer Service in the Digital Age

May 14, 2014 - The combination of the best possible tools for social marketing and the best possible customer service representatives will result in a unique, engaging... Comments

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Rethink Social Media War Room Strategy

Mar 19, 2014 - What you should pay attention to when thinking strategically and how this can drive true engagement to your brand. Comments

Social Media Manager

Social Data: Inside Out

Feb 19, 2014 - A look at the power of harnessing social data inside an organization and the amazing competitive benefits that can come from doing just that. Comments

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Thoughts on Disruption and Innovation

Jan 22, 2014 - A panel discusses the connection between disruption and innovation in technology. Comments

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Why Doesn’t Social Influence Shopping More?

Dec 5, 2013 - Social is continuing to grow in importance as a form of digital communication. But what do the latest numbers from the IBM 2013 Holiday Benchmark report... Comments

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Are You Ignoring Your Best Brand Advocates?

Oct 30, 2013 - Employees have the insight, experience and access to consumers to create memorable experiences through social media channels. So why aren't brands giving... Comments

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Demand Generation + Social + Mobile = BFFs

Oct 2, 2013 - How do you make it easier for your social audience to engage with your brand? See tips from a recent IBM campaign. Comments

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What Does It Really Mean to Be a Social Business?

Sep 10, 2013 - There's a huge difference between a business that uses social media and one that empowers social connections and makes them a fundamental part of operations... Comments

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