Liz Rutgersson

Liz Rutgersson

Head of RTB, Periscopix

Liz Rutgersson is Head of RTB at London-based PPC, RTB and Analytics agency, Periscopix. Liz has been working in digital marketing for six years.

She moved to London from the U.S. in 2006 and started her career running PPC campaigns for a small e-commerce company. She moved back to the U.S. for a stint at a luxury gym chain running their nationwide PPC campaigns in house.

Returning to London in 2009, Liz joined Periscopix and worked as a Senior Account Manager on key accounts in the financial, entertainment and travel industries. When Periscopix expanded to the Real Time Bidding space, Liz started up the display team which now manages accounts for a range of companies in the UK and worldwide.

Profile

RECENT ARTICLES BY LIZ RUTGERSSON

fragmentation-publishing

The Future of Programmatic for Publishers

Apr 15, 2015 - If publishers embrace existing demand-side platforms instead of continually creating new ones, the industry will remain as de-fragmented as possible... Comments

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5 Ways to Target Email Users With Display Ads

Feb 18, 2015 - A look at new ways to target audiences within different email environments, including Gmail, Yahoo, Outlook, and LinkedIn. Comments

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LinkedIn Stops Private Marketplace Deals in the U.K.

Jan 30, 2015 - Is this a welcome or an unattractive move for marketers, and what was likely behind LinkedIn's decision? Comments

2015-new-year

Programmatic Predictions for 2015

Dec 24, 2014 - What's in store for the coming year? Look out for attribution, viewability, transparency, and an increased focus on audience. Comments

c-is-for-creative

3 "Cs" for Building Successful Display Creative

Nov 26, 2014 - What are the three "Cs" to keep in mind for building a successful display campaign? Focus on clarity, connection, and change. Comments

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Yahoo’s Programmatic Presence: Can It Make a Dent in the Industry?

Oct 29, 2014 - Yahoo is trying to compete with the established players in the programmatic marketplace, but can it make a splash in the space? Comments

private-marketplace

Growth of the Private Marketplace

Oct 1, 2014 - Programmatic deals in the private marketplace have been growing significantly in popularity. How do they benefit both publishers and advertisers? Comments

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Real-Time Myth-Busting: 5 RTB Mysteries, Solved!

Sep 3, 2014 - There are many myths and misconceptions surrounding the concept of real-time bidding. Here are five explanations of common misunderstandings to help... Comments

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Mobile Display: Have No Fear!

Aug 6, 2014 - Running mobile display campaigns does take up a marketer's resources and time, but don't be fooled - it's very much an accessible platform for ad serving... Comments

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