Liz Rutgersson

Liz Rutgersson

Head of RTB,

Liz Rutgersson is Head of RTB at London-based PPC, RTB and Analytics agency, Periscopix. Liz has been working in digital marketing for six years.

She moved to London from the U.S. in 2006 and started her career running PPC campaigns for a small e-commerce company. She moved back to the U.S. for a stint at a luxury gym chain running their nationwide PPC campaigns in house.

Returning to London in 2009, Liz joined Periscopix and worked as a Senior Account Manager on key accounts in the financial, entertainment and travel industries. When Periscopix expanded to the Real Time Bidding space, Liz started up the display team which now manages accounts for a range of companies in the UK and worldwide.

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RECENT ARTICLES BY LIZ RUTGERSSON

private-marketplace

Growth of the Private Marketplace

Oct 1, 2014 - Programmatic deals in the private marketplace have been growing significantly in popularity. How do they benefit both publishers and advertisers? Comments

true-or-false

Real-Time Myth-Busting: 5 RTB Mysteries, Solved!

Sep 3, 2014 - There are many myths and misconceptions surrounding the concept of real-time bidding. Here are five explanations of common misunderstandings to help... Comments

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Mobile Display: Have No Fear!

Aug 6, 2014 - Running mobile display campaigns does take up a marketer's resources and time, but don't be fooled - it's very much an accessible platform for ad serving... Comments

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