Liz Rutgersson

Liz Rutgersson

Head of RTB,

Liz Rutgersson is Head of RTB at London-based PPC, RTB and Analytics agency, Periscopix. Liz has been working in digital marketing for six years.

She moved to London from the U.S. in 2006 and started her career running PPC campaigns for a small e-commerce company. She moved back to the U.S. for a stint at a luxury gym chain running their nationwide PPC campaigns in house.

Returning to London in 2009, Liz joined Periscopix and worked as a Senior Account Manager on key accounts in the financial, entertainment and travel industries. When Periscopix expanded to the Real Time Bidding space, Liz started up the display team which now manages accounts for a range of companies in the UK and worldwide.

Profile

RECENT ARTICLES BY LIZ RUTGERSSON

c-is-for-creative

3 "Cs" for Building Successful Display Creative

Nov 26, 2014 - What are the three "Cs" to keep in mind for building a successful display campaign? Focus on clarity, connection, and change. Comments

yahoo-logo-for-thumbnail

Yahoo’s Programmatic Presence: Can It Make a Dent in the Industry?

Oct 29, 2014 - Yahoo is trying to compete with the established players in the programmatic marketplace, but can it make a splash in the space? Comments

private-marketplace

Growth of the Private Marketplace

Oct 1, 2014 - Programmatic deals in the private marketplace have been growing significantly in popularity. How do they benefit both publishers and advertisers? Comments

true-or-false

Real-Time Myth-Busting: 5 RTB Mysteries, Solved!

Sep 3, 2014 - There are many myths and misconceptions surrounding the concept of real-time bidding. Here are five explanations of common misunderstandings to help... Comments

mobile-display-thumbnail-image

Mobile Display: Have No Fear!

Aug 6, 2014 - Running mobile display campaigns does take up a marketer's resources and time, but don't be fooled - it's very much an accessible platform for ad serving... Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Jobs

    • Lead Generation Specialist
      Lead Generation Specialist (The Oxford Club) - BaltimoreThe Oxford Club is seeking a talented writer/marketer to join our growing email lead-generation...
    • Health Marketing Editor
      Health Marketing Editor (Agora Inc.) - BaltimoreCome flex your intellectual muscle as part of Agora, Inc’s (http://agora-inc.com/) legal team...
    • Technical Business Analyst
      Technical Business Analyst (OmniVista Health) - BaltimoreOmniVista Health is looking to add a Technical Business Analyst to our expanding team...