Head of RTB, Periscopix
Liz Rutgersson is Head of RTB at London-based PPC, RTB and Analytics agency, Periscopix. Liz has been working in digital marketing for six years.
She moved to London from the U.S. in 2006 and started her career running PPC campaigns for a small e-commerce company. She moved back to the U.S. for a stint at a luxury gym chain running their nationwide PPC campaigns in house.
Returning to London in 2009, Liz joined Periscopix and worked as a Senior Account Manager on key accounts in the financial, entertainment and travel industries. When Periscopix expanded to the Real Time Bidding space, Liz started up the display team which now manages accounts for a range of companies in the UK and worldwide.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT