Yuyu Chen

Yuyu Chen

Junior Reporter, ClickZ

Yuyu Chen is a junior reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.

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RECENT ARTICLES BY YUYU CHEN

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Social Sharing Reaches Peak Within 24 Hours of Major Events [Study]

Oct 20, 2014 - A new report from ShareThis shows that consumer engagement on Facebook, Twitter, and Reddit is highest in the days surrounding big events. Comments

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Think Outside the Box: 3-D Mobile Ads Can Boost Engagement

Oct 15, 2014 - Advertising technology company Amobee has initiated dynamic 3-D mobile ads for better engagement, but are 3-D ads suitable for every brand? Comments

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Avon Adds Content, Social Capabilities to eStore

Oct 15, 2014 - The beauty brand’s new e-commerce site seeks to improve both the representative and consumer experience. Comments

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Facebook’s Audience Network Goes Global

Oct 7, 2014 - The platform’s Audience Network is available to marketers worldwide, and supports link ads. Comments

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VIDEO: Building an Influential Brand

Oct 7, 2014 - In these two video interviews, Mark O’Brien, president of DDB North America, and Rob Horton, vice president of marketing at Glidden Paint, give their... Comments

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Digital Marketing People on the Move: September 2014 Roundup

Oct 6, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during September of this year. Comments

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Big Organizations Need to Have a Start-Up Mindset [Ad Week]

Oct 6, 2014 - Nigel Morris, CEO of Americas and EMEA at Dentsu Aegis Network, and Dana Anderson, SVP and CMO at Mondelez International, shared their insights into... Comments

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VIDEO: Head of Facebook's Atlas Speaks About Revamped Platform for Ads

Oct 1, 2014 - In this video interview, Erik Johnson, head of Atlas at Facebook, shares more information about the new version of Atlas, and explains why it’s a revolutionary... Comments

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MasterCard Invites U.S. Workforce to Take #OneMoreDay of Vacation

Sep 30, 2014 - The global payment company has launched a new travel-centric cross-channel campaign to persuade Americans to take their well-earned time off. Comments

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Does Facebook’s Atlas Solve the "Cookie Problem"?

Sep 29, 2014 - Facebook kicked off Ad Week with the launch of Atlas. The ad platform will avoid tracking cookies by taking a "people based" marketing approach. Comments

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Insights, Tricks, Mistakes, and Future Trends Digital Marketers Should Know [Video]

Sep 25, 2014 - In these video interviews from ClickZ Live San Francisco, you will glean insights, get tips, and hear about future trends from leading digital marketers... Comments

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Millennials More Likely to Purchase What They Share on Social

Sep 24, 2014 - A new consumer report from ShareThis suggests that Millennials’ sharing activity on social media is directly connected to their buying behavior. Comments

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IAB’s Definition of "Illegitimate Activity" in "Anti-Fraud Principles" Needs Clarification

Sep 23, 2014 - The principles could help form an industry-wide standard of what illegitimate traffic is, but experts say the definition of "illegitimate activity... Comments

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Amazon and Google: Friends, Enemies or Frenemies?

Sep 18, 2014 - Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords... Comments

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SMBs Allocate More Budget to Social Than Other Channels

Sep 18, 2014 - BIA/Kelsey’s new study shows that small and medium businesses now use social more than any other media platform for business purposes. Comments

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EBay to Serve In-App Ads on Mobile Devices

Sep 12, 2014 - The e-commerce giant will start running ads within its mobile shopping app in the fourth quarter of this year. Comments

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Fox Takes Leap Into Programmatic

Sep 11, 2014 - Fox has signed a programmatic partnership with Google’s DoubleClick Ad Exchange and Vindico to monetize both display and video impressions. Comments

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Nielsen: Older Adults Embracing Digital Video Viewing

Sep 9, 2014 - A new report from Nielsen shows that older viewers are spending significantly more time watching video on digital devices as opposed to traditional... Comments

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SMBs to Represent More Than One-Third of Local Ad Spend in 2015

Sep 4, 2014 - BIA/Kelsey predicts that SMBs will spend more than $50 billion on local media in 2015. Additionally, they will continue to allocate even more ad dollars... Comments

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Elvis Presley’s Graceland Looks to iBeacon Technology to Boost Tourism

Sep 2, 2014 - The museum has set up beacons to deliver location-based content on its iPad tour, a move that has been largely welcomed by visitors. So how could you... Comments

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Facebook Boosts Event Visibility With New Ad Format

Aug 29, 2014 - The new format is designed to help brands bring awareness to their events within Facebook’s network. How can business marketers get the most out of... Comments

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