Yuyu Chen

Yuyu Chen

Junior Reporter, ClickZ

Yuyu Chen is a reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.

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RECENT ARTICLES BY YUYU CHEN

wall-street-bull

Madison Avenue Needs Wall Street Wisdom

Aug 31, 2015 - Eric Harris, an investment banker-turned marketer, talks about how his financial background helped him grow his own ad business. Comments

content-marketing-image-3

CMOs to Invest More in Brand Experience with Content Marketing

Aug 28, 2015 - New research from The CMO Club and IBM shows that 57 percent of CMOs expect their marketing budgets to increase over the next two to three years, and... Comments

buzzfeed-image

GroupM to Be Another Agency Partnering with BuzzFeed

Aug 27, 2015 - The global partnership will provide GroupM’s and WPP’s agencies and clients with access to BuzzFeed’s creative and data assets for the first time... Comments

hulu-image

Hulu to Test Programmatic with Facebook and Oracle

Aug 27, 2015 - Through a partnership with Facebook and Oracle, Hulu is going to make its premium video inventory available programmatically for the first time. Comments

yahoo-tumblr-annoucement

Tumblr Helps Mobile Developers Distribute Content with In-App Sharing

Aug 26, 2015 - At Yahoo's first-ever mobile developer conference today, Tumblr unveiled In-App Sharing, a new feature supported by mobile analytics platform Flurry... Comments

tommee-tippee

Tommee Tippee Turns Parenting Advice Into Baby Wipes With #ParentOn

Aug 25, 2015 - In its new global ad campaign #ParentOn, Tommee Tippee is turning unsolicited parenting advice into baby wipes that are actually useful. Comments

multicultural-marketing

Multicultural Marketing to Become Mainstream in a Millennial World

Aug 24, 2015 - As African-American, Asian-American and Hispanic Millennials gain greater spending power, brands that embrace multicultural marketing will stand out... Comments

twitter-mobile-2015

Twitter Develops Audience Platform for Better Engagements and Video Views

Aug 21, 2015 - Twitter Audience Platform is designed to drive video views and Tweet engagements, both of which are now available for the first time in beta to all... Comments

gif-images

It’s Go Time for Facebook GIF Ads

Aug 21, 2015 - Wendy’s and Coca-Cola's Brazilian brand Kuat are the first companies experimenting with the new GIF ad format Facebook is featuring on its business... Comments

digital-marketing-challenges

IAB UK Provides Solutions to Five Major Industry Challenges

Aug 21, 2015 - The IAB UK is committed to tackling five major industry issues: brand safety, ad viewability, ad fraud, ad blocking and user privacy. Comments

amazon-image-laptop

Amazon to Abandon Adobe Flash Next Month

Aug 20, 2015 - Amazon is going to ditch Adobe Flash, a move driven by recent browser-setting updates from Google Chrome, Mozilla Firefox and Apple Safari. Comments

html5-image

IAB: HTML5 to Be New Industry Standard

Aug 17, 2015 - Advertisers have long used Flash to make interactive ads online, but the IAB is going to ditch Flash for HTML5 as the new industry standard. Comments

nasa-space

VIDEO: NASA Unveils the Social Media Mystery Behind #PlutoFlyby

Aug 12, 2015 - How does NASA make space exploration a personal journey for everyone? John Yembrick, social media manager for the space agency, answered this question... Comments

facebook-video-interview

VIDEO: How Can Marketers Influence Consumer Intent on Mobile?

Aug 11, 2015 - At ClickZ Live San Francisco, Matt Idema, global head of ads marketing for Facebook, shared his thoughts on how marketers can connect with shoppers... Comments

clickz-live-sf-facebook

Facebook Unveils Dynamic Retargeting Tools at #CZLSF

Aug 11, 2015 - During his keynote presentation at ClickZ Live San Francisco, Facebook's Matt Idema announced two Dynamic Product Ads updates to help marketers retarget... Comments

instagram-mobile-pictures

Does Instagram Outshine Pinterest?

Aug 7, 2015 - With many brands bumbling Pinterest, will Instagram become a better platform for monetization? Comments

business-people

Digital Marketing People on the Move: July 2015 Roundup

Aug 6, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during July of 2015. Comments

brad-jakeman-headshot-small

VIDEO: Brad Jakeman, The Man Behind PepsiCo’s Digital Culture

Aug 5, 2015 - Brad Jakeman, president of PepsiCo Global Beverage Group, talks to ClickZ about how he helped build the company’s digital culture, as well as how Pepsi... Comments

facebook-brand

Facebook Lets Users Send Businesses Private Messages

Aug 5, 2015 - Facebook is going to give businesses some social customer support power that is usually provided by external management tools. Comments

battleroyale

Could Microsoft and AOL Take on Google and Facebook?

Jul 31, 2015 - To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic. Comments

infographic-q2-2015

What Produced Such Huge Gains for Facebook's Mobile Growth?

Jul 30, 2015 - In Q2, Facebook’s mobile ad revenue increased 74 percent from last year, driven by Autoplay Video Ads and Carousel Ads, according to industry experts... Comments

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