Yuyu Chen

Yuyu Chen

Editorial Intern, ClickZ

Yuyu Chen is an Editorial Intern at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.

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RECENT ARTICLES BY YUYU CHEN

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Amazon and Google: Friends, Enemies or Frenemies?

Sep 18, 2014 - Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords... Comments

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SMBs Allocate More Budget to Social Than Other Channels

Sep 18, 2014 - BIA/Kelsey’s new study shows that small and medium businesses now use social more than any other media platform for business purposes. Comments

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EBay to Serve In-App Ads on Mobile Devices

Sep 12, 2014 - The e-commerce giant will start running ads within its mobile shopping app in the fourth quarter of this year. Comments

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Fox Takes Leap Into Programmatic

Sep 11, 2014 - Fox has signed a programmatic partnership with Google’s DoubleClick Ad Exchange and Vindico to monetize both display and video impressions. Comments

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Nielsen: Older Adults Embracing Digital Video Viewing

Sep 9, 2014 - A new report from Nielsen shows that older viewers are spending significantly more time watching video on digital devices as opposed to traditional... Comments

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SMBs to Represent More Than One-Third of Local Ad Spend in 2015

Sep 4, 2014 - BIA/Kelsey predicts that SMBs will spend more than $50 billion on local media in 2015. Additionally, they will continue to allocate even more ad dollars... Comments

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Elvis Presley’s Graceland Looks to iBeacon Technology to Boost Tourism

Sep 2, 2014 - The museum has set up beacons to deliver location-based content on its iPad tour, a move that has been largely welcomed by visitors. So how could you... Comments

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Facebook Boosts Event Visibility With New Ad Format

Aug 29, 2014 - The new format is designed to help brands bring awareness to their events within Facebook’s network. How can business marketers get the most out of... Comments

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Digital Marketing People on the Move: August 2014 Roundup

Aug 29, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during August. Comments

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Facebook Cracks Down on Click-Baiting Posts in Favor of Quality Content

Aug 26, 2014 - The social media giant is looking to curtail posts with click-baiting headlines, and many in the industry say this update could have a huge impact on... Comments

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Fanta Creates All-Vine Comedy Show to Engage Teens

Aug 20, 2014 - The Coca-Cola brand has partnered with influential young Vine comedians to co-create a series of comedic Vine videos for teens and will release one... Comments

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Starwood’s New Robotic Butler Accepts #MeetBotlr Tweets as Tips

Aug 19, 2014 - Starting on August 20, a robotic butler will serve guests at Starwood’s Aloft hotel in Cupertino, California. Different from a human bellhop, the robot... Comments

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New Balance Connects Online and Offline Sales With Live Interactive Video

Aug 18, 2014 - Through a partnership with real-time product communication platform Brandlive, New Balance is looking to convert interested online consumers into offline... Comments

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Facebook Leads Way In In-store Sales for SMBs [Study]

Aug 14, 2014 - A new study from digital marketing company G/O Digital shows that compared to Twitter and Pinterest, Facebook is better at driving offline sales for... Comments

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Twitter Promoted Video Will Boost Engagement Data

Aug 13, 2014 - The micro-blogging service has been beta testing a new feature, Promoted Video, which allows advertisers to upload and distribute video ads on the platform... Comments

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Google Testing New Way to Catch Up in Mobile

Aug 12, 2014 - The tech giant is trying out a new way of targeting both mobile Web visitors and mobile app users, something they should have done much earlier in the... Comments

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Shoppable Levi's Video Tells Fan Stories

Aug 11, 2014 - Levi’s has unveiled a new campaign, the Live in Levi’s Project, which combines storytelling with social media and e-commerce in an interactive video... Comments

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Pinterest Updates 'Send a Pin' to Boost Interaction. Is E-Commerce Next?

Aug 8, 2014 - Now, when users receive a pin, they can reply with a message or send a pin back. Industry insiders say this feature adds another layer to Pinterest’s... Comments

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PayPal: Online Shopping in Singapore to Hit $3.5B Despite Security Fears

Aug 7, 2014 - In a recent survey, PayPal found that while online shopping continues to grow in Singapore, 57 percent of consumers hesitate to make online payments... Comments

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MRC to Issue Guidelines for Non-Human Traffic

Aug 6, 2014 - The Media Rating Council has plans to issue guidelines that will help digital marketers identify vendors and platforms to better combat fraudulent non... Comments

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How to Become a Top-Performing Content Marketer on LinkedIn

Aug 5, 2014 - LinkedIn has issued content marketing tips based on the practices of some of the most influential brands on the platform. Comments

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