Yuyu Chen

Yuyu Chen

Junior Reporter, ClickZ

Yuyu Chen is a junior reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.

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RECENT ARTICLES BY YUYU CHEN

facebook-brand

Facebook to Boost Businesses' Sales With New Ad Unit

Feb 17, 2015 - The social media giant introduced a new ad solution called "product ads" today, which was created specifically to help businesses sell their products... Comments

valentinesday

Brands Not Showing Enough Love for Valentine’s Day

Feb 12, 2015 - Across the board, brands aren’t doing enough to capitalize on Valentine’s Day this year. What’s the reason behind the lack of attention to this holiday... Comments

tag-image

Advertisers Gain New Weapon to Fight Piracy

Feb 11, 2015 - The Trustworthy Accountability Group (TAG) has created the Brand Integrity Program Against Piracy to help advertisers and their agencies deal with piracy... Comments

adidas-logo

Adidas Connects Fans With Soccer Stars via Twitter’s New Group DM

Feb 10, 2015 - The sports company is the first major brand to use Twitter’s private group messaging for marketing. Will more follow suit soon? Comments

mobilegames

Are Mobile Games the Next Big Space for Advertisers?

Feb 5, 2015 - This year’s Super Bowl featured commercials from three mobile gaming companies, a sign that the industry is going mainstream. So how can marketers leverage... Comments

instagram-mobile

Instagram Adds Video Looping to Rival Vine

Feb 4, 2015 - Facebook-owned Instagram has opened up its advertising capabilities to include auto-replay videos, a feature similar to Vine’s loop counts. Comments

business-professionals

Digital Marketing People on the Move: January 2015 Roundup

Feb 3, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during January of 2015. Comments

facebook-brand

Facebook Expands Mobile Geo-Targeting With "Place Tips"

Feb 2, 2015 - The social media giant’s new feature will deliver location-based content for businesses. Comments

superbowl-tv

Super Bowl Fans Ready to Engage With Brand Ads on Social

Jan 30, 2015 - A new survey from Crowdtap shows that the majority of Super Bowl fans are passionate enough to take action on social media during the big game. Comments

havas-theheliagroup

New Havas Brand to Drive More Than $70M in Data-Related Revenue

Jan 29, 2015 - The ad network has consolidated its full-service global agency Havas EHS and data intelligence agency Havas Discovery into one new brand called Helia. Comments

retail-smallbusiness

Retailers Could Deploy Beacons in New Ways in 2015

Jan 29, 2015 - Industry experts anticipate that beacon marketing will rise in popularity in 2015. So how can marketers leverage the rich amount of data beacons provide... Comments

wearables-fitness

Wearables: A Double-Edged Sword

Jan 28, 2015 - Wearable devices offer marketers another data layer to deliver more personalized messages. But if advertisers fail to use the data properly, they will... Comments

Twitter Zipdial logo

Twitter Adds Mobile Video Capability, Private Group Messaging

Jan 27, 2015 - Twitter users are now able to send messages to a select group of people, and create video content directly within the platform, moves that will likely... Comments

intelligence

How Can You Make Your Big Data "Smarter"?

Jan 27, 2015 - Data specialists from Vizeum, Havas, and DigitasLBi share their advice on how to segment and test big data in order to make better-informed marketing... Comments

storyimage-facebook

Is Facebook Pulling the Plug on FBX?

Jan 26, 2015 - It seems the social media giant is keeping its real-time bidding ad exchange FBX for now, but will likely downplay the importance of the platform. Comments

social-sharing-group

Facebook Dominates Social Sharing While Twitter Sees a Decline

Jan 21, 2015 - ShareThis’s new report shows that Facebook overtook Pinterest, Twitter, and Reddit in terms of sharing activity during the fourth quarter of last year... Comments

tiffany-spring2015campaign-gaycouple

Tiffany & Co.’s First LGBT Ad Misses Mark

Jan 16, 2015 - For the first time, the jewelry brand is featuring a same-sex couple in its engagement campaign. Comments

lorealimage2

L'Oreal Paris Makes Golden Globes Shoppable on Social

Jan 13, 2015 - During this year’s Golden Globes, the beauty brand launched a campaign to help consumers recreate red carpet looks through social media. Comments

mobile-video-view

Can Facebook Rival YouTube's Video Dominance?

Jan 9, 2015 - Facebook’s video growth is surging, so is the social platform poised to take on Google-owned YouTube in the future? Comments

saatchi-and-saatchi

Saatchi & Saatchi Worldwide Restructures by Clustering Markets

Jan 8, 2015 - The change is the first reorganization of the network after the appointment of Robert Senior as its chief executive. Comments

Yahoo

Yahoo Pushes Further Into Mobile With Self-Service Platform

Jan 7, 2015 - Yahoo will combine its mobile analytics platform Flurry and mobile ad buying platform Gemini next month, a move industry participants say could possibly... Comments

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