Yuyu Chen

Yuyu Chen

Junior Reporter, ClickZ

Yuyu Chen is a junior reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.

Profile

RECENT ARTICLES BY YUYU CHEN

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Digital Marketing People on the Move: June 2015 Roundup

Jul 3, 2015 - A roundup of new hires and promotions in the digital marketing industry during June. Comments

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Pandora on the Power of Music in a Connected World

Jul 2, 2015 - In this video interview, Heidi Browning, senior vice president of strategic solutions for Pandora, talks about how marketers can leverage music to build... Comments

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Spotlight on Matt Britton: How I Built a Youth Marketing Empire

Jul 2, 2015 - Known in the industry as pioneer of youth culture and marketing, Matt Britton has rapidly grown his ad businesses by marketing to Millennials. Comments

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Cross-Device Targeting: A Fairy Tale Idea

Jul 2, 2015 - Cross-device targeting is evolving but still remains in its early stages. Comments

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Merging Data and Creative in Programmatic

Jul 2, 2015 - Data has an indispensable role to play in the fusion of programmatic and creative. Comments

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Unilever Hunts for Top 50 Marketing Startups at Cannes

Jul 1, 2015 - In this video interview, Jeremy Basset, head of Unilever Foundry, speaks about how Unilever collaborates with startups to shape the marketing industry... Comments

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SapientNitro Brings Downtown Manhattan to Cannes Via Virtual Reality

Jul 1, 2015 - In this video interview, senior marketing executives from SapientNitro discuss the current state and the future of virtual reality. Comments

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How OpenTable Leverages Data to Create a Holistic Dining Experience

Jul 1, 2015 - In this Q&A, Joseph Essas, OpenTable's chief technology officer, explains how he and his team use data to provide value for both diners and restaurateurs... Comments

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Digital Meets TV with Dr. Phil and DailyMail Partnership

Jun 30, 2015 - In a video interview with ClickZ, TV host Dr. Phil McGraw discusses his new partnership with The Daily Mail and how digital has changed the way viewers... Comments

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How Data is Changing the Role of the CMO

Jun 30, 2015 - In this roundup, senior marketing executives from Assurant Solutions, Host Analytics, OpenTable and WeCareCard, talk about the way data is changing... Comments

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Win Over the Consumer With Data Transparency

Jun 30, 2015 - Companies that are honest about their data practices are more likely to build trust with consumers. Comments

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VIDEO: P&G and The Ipsos Girls’ Lounge Encourage Women to Lead at Cannes

Jun 25, 2015 - In ClickZ’s video interview at Cannes, senior executives from Procter & Gamble and The Ipsos Girls’ Lounge talked about female leadership and how the... Comments

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Facebook Unveils Panoramic Mobile Ad to Cannes Audience

Jun 24, 2015 - At Cannes, Facebook debuted an immersive and personalized mobile ad unit. Will advertisers buy in? Comments

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Mondelēz International and Facebook Hope to Fuel Candy Cravings Through Social Video

Jun 23, 2015 - The snack and beverage powerhouse has partnered with Facebook on creative video content and e-commerce solutions to drive online sales. Comments

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Microsoft Tops LinkedIn’s List of Top 10 Global Brands

Jun 19, 2015 - Beating out Forbes, Harvard Business Review and Google, Microsoft earned the highest Content Marketing Score on LinkedIn’s list of the 10 most influential... Comments

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Tweets of the Week: Send Kisses to Fathers and Loved Ones

Jun 19, 2015 - This week, brands avoided the hard news and instead stuck to love-filled holidays, like Father’s Day and National Kissing Day. Comments

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Pinterest Refines Image Search

Jun 18, 2015 - The image-sharing platform has streamlined its search capability, in addition to adding trending topics and a spellcheck feature. Comments

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Amazon to Improve Shipping Efficiency With Uber-Like App

Jun 17, 2015 - The e-commerce giant is reportedly working on a mobile app called “On My Way” to speed up delivery. Comments

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Pandora Adds Mobile to Programmatic

Jun 16, 2015 - Advertisers will be able to reach Pandora’s 80 million active listeners and automatically purchase the platform’s display inventory across both desktop... Comments

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YouTube Moves Back Into Gaming With Twitch Replica

Jun 15, 2015 - YouTube is going to introduce YouTube Gaming this summer, a live streaming video game platform similar to Amazon-owned Twitch. Comments

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Crowdsourcing Employee-Inspired Content Adds Brand Value [Study]

Jun 12, 2015 - Engaging employees via digital channels can help companies deliver a unified, authentic and consistent customer experience, the CMO Council’s new study... Comments

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