Yuyu Chen

Yuyu Chen

Junior Reporter, ClickZ

Yuyu Chen is a junior reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.

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RECENT ARTICLES BY YUYU CHEN

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63 Percent of Global Digital Ad Spend Will Go to Mobile by 2018

Dec 19, 2014 - eMarketer predicts that next year, advertisers will spend $64.3 billion on mobile advertising, up 60 percent from 2014. And by 2018, mobile ad spend... Comments

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Programmatic Ads Can Now Be Served on Your Wearable Device

Dec 17, 2014 - A new wearables ad network initiative enables brands to deliver targeted ads to consumers' wrists. Comments

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IAB: 100% Viewability "Unreasonable"

Dec 16, 2014 - The trade body says in its new statement that it’s "unreasonable" to achieve 100 percent viewability due to the limitations of current technology. So... Comments

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Amazon Challenges eBay With a Deeper Dig Into E-Commerce

Dec 11, 2014 - The company is expanding its e-commerce business through a new pricing feature called "Make an Offer" and an ad training program. Will these moves help... Comments

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Yahoo Gemini Moves Into App Install Ads

Dec 9, 2014 - Following Facebook, Twitter, and Google, Yahoo has also jumped on the app install ads bandwagon. Will this move help Yahoo reverse its ad slide? Comments

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WeChat Strengthens SE Asian E-Commerce Capabilities With Easy Taxi Partnership

Dec 8, 2014 - Through a recent collaboration with cab-booking app Easy Taxi, WeChat is diving deeper into e-commerce outside of its native Chinese market. Comments

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Fox Strengthens Video Ad Capabilities With LiveRail Partnership

Dec 4, 2014 - Fox Television Stations has partnered with Facebook-owned LiveRail to deliver better and more relevant video ads across its owned-and-operated properties... Comments

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Travel-Related Shares Drive 40% More Engagement Than Other Content [Study]

Dec 4, 2014 - ShareThis’ new consumer sharing behavior report reveals that travel shares generate more click-backs than other types of content. Comments

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Digital Marketing People on the Move: November 2014 Roundup

Dec 2, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during November of this year. Comments

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Beacon-Triggered Offers Drive 60% More Engagement In-Store

Dec 1, 2014 - A new study from Swirl reveals that 73 percent of shoppers surveyed said that beacon-triggered content and offers increased their likelihood to purchase... Comments

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Tumblr Expands Sponsored Capabilities With Mobile App Install Ads

Nov 26, 2014 - The social blogging platform has added an "install app" button to its sponsored posts. What other ad formats can we expect from Tumblr in the future? Comments

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Mobile Ads Drive Differing In-Store Visits Depending On Sector

Nov 25, 2014 - A recent study by Nielsen commissioned by xAd reveals that the best location-based mobile marketing tactics differ greatly depending on the industry... Comments

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Wearables Market Up 40% Globally in Q3

Nov 21, 2014 - The wearables market increased 40 percent globally in the third quarter of this year, compared to the same period a year prior. Comments

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[VIDEO] Spotlight On: Dana Anderson, "Ad Person of the Year 2014"

Nov 19, 2014 - In an exclusive interview with ClickZ, Dana Anderson, senior vice president (SVP) and chief marketing officer (CMO) at Mondelēz International, talked... Comments

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Facebook to Ban Overly Promotional Posts in News Feed

Nov 17, 2014 - Starting next year, marketers who post overtly promotional content will see a significant drop in their organic reach. So how should industry participants... Comments

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Will Coupons.com Partnership With Samsung Help Mobile Wallets Become Mainstream?

Nov 17, 2014 - Coupons.com will deliver card-linked offers to more than 20 million Samsung devices in the U.S. Will this move help mobile wallets become a mainstream... Comments

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Yahoo to Rival AOL, Google, and Facebook With Acquisition of BrightRoll

Nov 12, 2014 - The Internet giant has agreed to purchase video advertising platform BrightRoll for nearly $640 million in cash. Will the inclusion of BrightRoll help... Comments

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Victoria’s Secret’s "Perfect Body" Campaign Is Far From Perfect

Nov 10, 2014 - The lingerie brand’s "Perfect Body" campaign prompted an angry reaction on Twitter. What could the company have done to avoid the backlash? Comments

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Digital Marketing People on the Move: October 2014 Roundup

Nov 10, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during October of this year. Comments

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TD Bank Group: Turning Big Data Into Valuable Data [#CZLCHI]

Nov 7, 2014 - In his presentation at ClickZ Live Chicago, Garry Przyklenk, manager of analytics implementation at TD Bank Group, shared three ways marketers can glean... Comments

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Expedia: User-Generated Videos Add Relevancy to Travel Campaigns [#CZLCHI]

Nov 6, 2014 - At ClickZ Live in Chicago, Noah Tratt, global senior vice president of media solutions at Expedia, explained how to use user-generated videos to create... Comments

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