Yuyu Chen

Yuyu Chen

Editorial Intern, ClickZ

Yuyu Chen is an Editorial Intern at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.

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RECENT ARTICLES BY YUYU CHEN

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Twitter Sharing Outpaces Other Platforms as Email Falls

Apr 19, 2014 - In the first quarter of 2014, Twitter sharing is up by 43 percent, while email falls 25 percent. Comments

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Nielsen Launches Final Test in Mobile Ad Measurement

Apr 18, 2014 - Nielsen kicks off its final pre-launch test as it moves into mobile as measurement. Comments

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Twitter UK Creates Interactive Calendar to Assist Real-Time Marketers

Apr 16, 2014 - Twitter UK has created a calendar to help marketers seize the moment. Comments

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Twitter Brings Data Back With Gnip Acquisition

Apr 16, 2014 - Twitter's latest acquisition is Gnip, a Colorado-based start-up that has worked closely with the social network for several years. Comments

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Facebook Prepping e-Money Transfer Service in Europe

Apr 15, 2014 - Facebook is reportedly planning an e-money service in Europe, which would allow users to make transactions directly through the social network. Comments

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U.S. Internet Ad Revenues Soar to a Record $42.8 Billion

Apr 14, 2014 - An new report from the Interactive Advertising Bureau reveals a record high for U.S. Internet ad revenues in 2013. Comments

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Facebook Rolls Out Bigger Ads in Right-Hand Column

Apr 10, 2014 - Facebook will display fewer ads in its right-hand column, but the ads will be larger than before. Comments

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AppNexus to Scoop Direct Deal Ad Dollars With Twixt

Apr 9, 2014 - New York-based real-time ad platform AppNexus launched a new software called Twixt. This product simplifies ad negotiations. Comments

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Twitter Prepares 15 New Ad Products to Compete With Facebook

Apr 8, 2014 - In a further effort to monetize the platform and bring in more ad dollars, Twitter will introduce 15 new ad products over the next six months. Comments

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China's Weibo Could Go Public at a Deflated Price

Apr 7, 2014 - China's micro-blogging service Weibo is expected to go public this month. The IPO could value the company at $3.9 billion. Comments

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Twitter Rolls Out Free "Pinned Tweets" to Select Personal Accounts

Apr 4, 2014 - Twitter's "pinned tweets" will roll out for free to select high-profile users. Comments

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Rubicon Project Climbs 22 Percent After IPO Prices at $101.5M

Apr 2, 2014 - Shares of Rubicon Project, Inc. (NYSE:RUBI) reached $18.30 this morning, $3.30 more per share than its IPO price. Comments

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Don’t Put All of Your Content Eggs in One Basket [Study]

Apr 2, 2014 - The most recent research by The Chief Marketing Officer (CMO) Council reveals that in order to build content authority, you have to expand your content... Comments

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Media Rating Council Sets New Standards for Viewable Display Impressions

Mar 31, 2014 - The Media Rating Council (MRC) has lifted its Viewable Impression Advisory. Now marketers can purchase display ads based on new viewability metrics. Comments

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Digital Marketing People on the Move: March 2014 Roundup

Mar 31, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during March. Comments

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IBM Invests $100 Million to Expand Its Marketing Consulting Business

Mar 28, 2014 - IBM will spend $100 million to expand its data-driven capabilities and consulting strategy. This global effort will include 10 new labs and 1,000 new... Comments

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Former NBA Player Jamal Mashburn Opens Ad Agency

Mar 28, 2014 - Former NBA Player Jamal Mashburn is teaming up with advertising veteran Jonathan Sackett to open an ad agency, with offices in Chicago and Miami. Comments

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Over 70 Percent of Marketers Fail to Target Consumers With Behavioral Data [Study]

Mar 27, 2014 - A recent study conducted by Razorfish and Adobe reveals that the majority of marketers lack the ability to tackle behavioral data. Comments

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Foursquare Expands Ad Capabilities Into LatAm by Partnering With IMS

Mar 27, 2014 - Foursquare announced today that Internet Media Services (IMS) will act as the company's exclusive ad sales partner in Latin America. Comments

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Nielsen: 50 Percent of Americans Will Buy Wearable Tech

Mar 26, 2014 - A recent report from Nielsen indicates that wearable technology will become the next big thing, with 50 percent of Americans surveyed likely to purchase... Comments

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Pandora Brings Branded Radio Stations In-Store

Mar 26, 2014 - Pandora has partnered with Peet's Coffee & Tea. The music-streaming service will showcase branded content stations in a brick-and-mortar business for... Comments

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