Yuyu Chen

Yuyu Chen

Junior Reporter, ClickZ

Yuyu Chen is a junior reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.

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RECENT ARTICLES BY YUYU CHEN

showtime-networks

Showtime Networks: Brands Can Do More Than Banner Ads on Mobile

Mar 30, 2015 - Premium cable network Showtime has forged a strong presence in the mobile space. How does it leverage mobile in a creative way to engage with its TV... Comments

facebookandtwitter

U.S. Digital Display Ad Spend Shifting Toward Facebook and Twitter

Mar 27, 2015 - New research from eMarketer shows that Facebook and Twitter together will account for approximately 34 percent of U.S. digital display ad revenues by... Comments

twitter-logo

Twitter Debuts Periscope to Rival Meerkat

Mar 26, 2015 - Immediately following Facebook’s embedded video player announcement yesterday, Twitter introduced a new livestreaming video app this morning. Why are... Comments

facebook-messenger-mobile-image

Facebook Messenger Adds E-Commerce Capabilities

Mar 25, 2015 - One of the Messenger features introduced on the first day of Facebook’s F8 conference in San Francisco is specially designed for commerce and shopping... Comments

air-wick-new-logo

Air Wick Leverages QR Codes in New Way

Mar 24, 2015 - As marketers become more visually conscientious, QR codes are becoming a less desirable mobile tool. But Air Wick is using the technology in a smart... Comments

twitter-mobile-image

Twitter-Foursquare Partnership Will Allow for Better Location Targeting

Mar 23, 2015 - Twitter is partnering with local search and discovery service Foursquare to integrate precise locations into tweets. How can this partnership benefit... Comments

twizzlers

Why the #TwizzlerChallenge Won't Become Another #IceBucketChallenge

Mar 23, 2015 - The cause marketing "Twizzler Challenge" is sweet and fun, but what’s holding it back from becoming as successful as last year’s "Ice Bucket Challenge... Comments

brandon-wendys-image

VIDEO: How Wendy’s Leverages Social and Native to Target Millennials

Mar 20, 2015 - In this video interview, Brandon Rhoten, vice president of digital and social media at Wendy's International, talks about the brand’s approach to social... Comments

image-facebookmessenger

Facebook Integrates Mobile Payments Into Messenger

Mar 18, 2015 - The social media giant has unveiled a mobile payment feature for its Messenger app. Will this new product help Facebook conquer the peer-to-peer payment... Comments

ex-machina-tinder-sxsw

Is Ex Machina’s Tinder Tactic Clever or Deceptive?

Mar 16, 2015 - The movie "Ex Machina," which premiered this weekend at South by Southwest, tricked Tinder users in Austin with its promotional campaign. Is this marketing... Comments

snapchat logo

Alibaba Bets on Social Commerce With Snapchat Investment

Mar 13, 2015 - The largest e-commerce company in China plans to invest $200 million in Snapchat. How will the Alibaba-Snapchat relationship evolve in the future? Comments

goldman-sachs-building-image

90 Percent of Goldman Sachs' Marketing Is Digital

Mar 12, 2015 - Amanda Rubin, managing director and global co-head of brand and content strategy at Goldman Sachs, says the company has been active in the world of... Comments

publishers

Gigaom’s Demise: What’s the Future of Digital Publishing?

Mar 11, 2015 - The tech blog's shutdown is a wake-up call for the industry. What challenges do digital publishers face today, and what can they do to survive? Comments

social-media-image-sharing

Your Social Media Images Can Now Be Turned Into Facebook Ads

Mar 11, 2015 - A new ad format enables brands to turn user-generated images into sponsored Facebook posts. Comments

matt-van-dalsem-blackrock

VIDEO: BlackRock's Thoughts on Marketing in a Digital World (Part 2)

Mar 11, 2015 - In part two of our video interview with Matt Van Dalsem, director of global media planning at BlackRock, he shares his insight into social media. Comments

matt-van-dalsem-blackrock

VIDEO: BlackRock's Thoughts on Marketing in a Digital World

Mar 9, 2015 - In the first of a two-part video series with BlackRock's director of global media planning, Matt Van Dalsem, he shares what great digital marketing... Comments

instagram-icon-large

Instagram Lets Brands Share More Photos With Carousel Ads

Mar 4, 2015 - The platform introduced carousel ads today, a new ad format that enables advertisers to display more images and add links to their posts. Comments

starbucksimage

Starbucks Is Brewing Up a Content-Led Media Company

Mar 4, 2015 - The coffee chain is reportedly backing a media production start-up in collaboration with a former journalist from The Washington Post. Comments

socialcrowds

84 Percent of Millennials Don’t Trust Traditional Advertising

Mar 4, 2015 - Social media has changed the way brands engage with their consumers, say marketing experts from Crowdtap, Weight Watchers, and MRY, who believe brands... Comments

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VIDEO: Why Does Gen Z Matter to Ford?

Mar 2, 2015 - In this video interview, Sheryl Connelly, manager of global consumer trends and futuring at Ford, shares her insights into Gen Z and talks about how... Comments

group-shutterstock-101877301

Digital Marketing People on the Move: February 2015 Roundup

Mar 2, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during February of 2015. Comments

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