Marketing News & Expert Advice
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Yuyu Chen
RECENT ARTICLES BY YUYU CHEN
Black Friday 2013: Embrace Omnichannel Behavior and Social Opportunities
Oct 4, 2013 - A recent survey on U.S. online consumers' behaviors sheds light on omnichannel shopping behavior in preparation for Black Friday. Comments
Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
Oct 4, 2013 - Campaigner shares tips and best practices for tapping into the lucrative millennial market this holiday season. Comments
Over 50 Percent of Unique Email Opens Now Mobile
Oct 3, 2013 - The importance of mobile devices in email marketing and how to take advantage of tablets and Smartphones. Comments
Nielsen: Younger Consumers Are Easier to Reach Online
Sep 30, 2013 - Nielsen’s recent study provides insights into consumers’ response to online advertising. In a nutshell, younger consumers are easier to target than... Comments
Nielsen Study: Trust in Online Advertising Increasing
Sep 18, 2013 - The report, namely Trust In Advertising 2013, reveals that consumers globally are increasingly turning to online media for more information about brands... Comments
MOST READ
- How Fortune 500 Companies Are Using Instagram to Build Their Brands
- Over 50 Percent of Unique Email Opens Now Mobile
- In Marketing, Overwhelmed is the New Normal
- Warning: Ignore These 3 Core Geo-Targeting Aspects at Your Own Risk
- Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
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November 4-7, 2013
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October 8, 2013
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Adapt marketing for multiple devices
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