Yuyu Chen

Yuyu Chen

Editorial Intern, ClickZ

Yuyu Chen is an Editorial Intern at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.

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RECENT ARTICLES BY YUYU CHEN

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Will Facebook Launch Another Snapchat Clone Within Instagram?

Jul 28, 2014 - Facebook-owned Instagram seems set to release a new "one-tap photo messaging" app called Bolt, a product that sounds just like Snapchat. Comments

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LinkedIn Unveils Direct Sponsored Content for Better Targeting and Testing

Jul 24, 2014 - The new feature will not only help marketers with A/B testing, but industry participants say it also indicates a big move for native advertising. Comments

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LinkedIn Acquires Bizo to Boost B2B Marketing

Jul 23, 2014 - The business-oriented networking platform has inked a deal with marketing start-up Bizo in an effort to enhance its business-to-business (B2B) marketing... Comments

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Yahoo Looks to Catch Up in Mobile With Flurry Acquisition

Jul 22, 2014 - Through the acquisition of Flurry, Yahoo will gain access to data from hundreds of thousands of apps and more than 1 billion mobile devices, a move... Comments

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Pinterest Ramps Up E-Commerce Features

Jul 21, 2014 - The image-based discovery platform is rolling out pins for specific interests, another feature that will benefit online businesses. So how can marketers... Comments

Twitter Money

Twitter Dives Deeper Into E-Commerce With CardSpring Acquisition

Jul 18, 2014 - The micro-blogging platform can now use CardSpring’s technology to track redemptions of offers delivered via Twitter Cards, as well as help businesses... Comments

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Sequencing Ads More Effective Than Call-to-Action Messages [Study]

Jul 15, 2014 - A joint study by Facebook, Adaptly, and Refinery29 shows that sequencing ads result in more conversions than call-to-action (CTA) messages. So how can... Comments

Twitter Money

Twitter’s New Activity Dashboard Helps Advertisers Measure Organic Tweets

Jul 15, 2014 - The platform has released a new analytics dashboard that offers advertisers measurable insights into how their organic, aka not-paid-for, tweets are... Comments

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Can WeChat’s New Ad Service Rival Facebook and Twitter in APAC?

Jul 14, 2014 - WeChat's new ad service allows registered companies to place ads on other corporate WeChat pages. Will this solution help the messaging service evolve... Comments

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Twitter and Pinterest Lead Mobile Sharing Growth as Desktop Declines

Jul 10, 2014 - In Q2 of 2014, shares from smartphones and tablets increased by approximately 31 percent, while desktop shares declined by 6 percent. Twitter and Pinterest... Comments

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Tablet Magazine Advertising Adds Impact to Print Campaigns

Jul 9, 2014 - A new study shows that ads in digital magazines are just as effective as print magazine ads, with household products earning the highest average reader... Comments

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Cookie Run Boosts Messaging Apps' Revenue in Asia

Jul 8, 2014 - Mobile game Cookie Run has been working closely with messaging apps to generate revenue for both its messaging partners and its parent company Devsisters... Comments

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Americans Spend More Time Than Ever on Mobile Apps [Study]

Jul 8, 2014 - A Nielsen report shows that while adult U.S. smartphone users are spending 65 percent more time using apps compared to two years ago, the average number... Comments

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Can Facebook Rival Google With LiveRail Acquisition?

Jul 3, 2014 - The social network has agreed to purchase video ad-tech start-up LiveRail, a move indicating the company is expanding its ad business outside its own... Comments

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Vine's New "Loop Counts" May Cause Video Marketing Deception

Jul 2, 2014 - The platform has developed a number of new features, among them "Loop Counts," a new metric that allows Vine users to observe in real time how popular... Comments

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Digital Marketing People on the Move: June 2014 Roundup

Jul 1, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during June. Comments

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MRC Approves Transaction on Viewable Impressions for Video Ads

Jun 30, 2014 - Marketers can now start to transact on viewable impressions for video ads, as the MRC officially gives green light. Comments

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Facebook Enhances Remarketing Capabilities With New Features

Jun 30, 2014 - The social media giant’s two new enhancements make remarketing on Facebook more powerful. So how can marketers benefit from the new features? Comments

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Email Marketers Need to Do More to Nurture Leads [Study]

Jun 30, 2014 - A joint report from Bizo and Oracle Marketing Cloud shows email marketing isn’t enough when it comes to nurturing leads and suggests marketers should... Comments

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Foursquare to Charge for Location-Based Data

Jun 27, 2014 - The location-based platform will charge certain businesses for access to its check-in information, a move that indicates social data is becoming more... Comments

Twitter Money

Twitter's MoPub Expands Native Ad Capabilities

Jun 27, 2014 - Now, publishers who use MoPub can manage multiple native ad networks instead of just a single ad source. Will this new feature pose a threat to Facebook... Comments

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