Yuyu Chen

Yuyu Chen

Reporter, ClickZ

Yuyu Chen is a reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.




Google and Droga5: Tech Innovations Cannot Replace Storytelling

Oct 2, 2015 - Mobile provides many platforms for content creation and distribution, such as Instagram, Snapchat and Vine. But those channels are just canvases. Brands... Comments


Your Brand Can Be as Famous as Sour Patch Kids

Oct 1, 2015 - During her presentation at Advertising Week, Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, talked about how the brand... Comments


Should Your Brand Be on Snapchat?

Oct 1, 2015 - Snapchat has certainly gained in popularity as a marketing tool for Millennials but it isn't for every brand. Find out what industry participants think... Comments


Standing out with Instagram: Q&A with Creative Lead, Eric Oldrin

Oct 1, 2015 - Eric Oldrin, creative strategy lead at Instagram speaks about the evolution of social photography as a content tool and how ad execs can leverage the... Comments


Pandora and Spotify CMOs: Music Is Everything When It Comes to Millennials

Sep 30, 2015 - Brands must unleash the power of music in this connected world. An effective music marketing strategy requires authenticity and personalization, according... Comments


Developing a Mobile Content Plan That Works

Sep 30, 2015 - Understanding your consumers' demographics and traits are important when planning your mobile content framework. Comments


Using Facebook and YouTube to Bring Your Video Content to Life

Sep 30, 2015 - Using video platforms such as Facebook and YouTube can really help you connect with your audience. But how long should your videos be and which platform... Comments


Content to Consumer Marketing: Spotlight on Eventbrite's Eric Meyerson

Sep 30, 2015 - Eric Meyerson, global director of consumer marketing at Eventbrite, speaks to ClickZ about how the introduction of content marketing helped the company... Comments


How Can Data Turn Your Content into Marketing Gold?

Sep 29, 2015 - Data is the backbone of a good content plan. By analyzing what it shows, marketers can fuel content and get optimal results. Comments


Determining Your Content KPIs for Maximum Business Impact

Sep 29, 2015 - Content marketing goals are highly individualized. But marketers can include some basic objectives and aligned KPIs in their content strategies. Comments


Facebook Wants to Complement TV with New Ad Metric

Sep 28, 2015 - Carolyn Everson, vice president of global marketing solutions at Facebook, debuted mobile tools for ad deployment across TV and the social platform... Comments


Tweets of the Week: Everyone Loves #PizzaRat

Sep 25, 2015 - This week #PizzaRat captured the hearts of meme lovers, receiving as many mentions and retweets as Emmy Awards and Pope Francis’s historic visit to... Comments


GroupM and TAG Join Forces to Tackle Brand Safety

Sep 23, 2015 - GroupM and Trustworthy Accountability Group (TAG) stamp down on online piracy by ensuring all media partners receive validation as Digital Advertising... Comments


The Rise of Ad Blocking Could Be a Complete Loss for Everyone

Sep 22, 2015 - Apple’s new operating system includes tools for app developers to block ads on Safari browser for iOS 9. As technology has made it easier to block ads... Comments


Travel Brands Master Email Marketing While Retailers Miss the Mark

Sep 18, 2015 - What email marketing skills can retailers learn from the strong performance of the travel industry? Comments


Is Kim Kardashian’s #CorrectiveAd Aligned with MRC’s New Social Media Guidelines?

Sep 16, 2015 - The Media Rating Council’s newly-released guidelines require that sponsored user-generated content (UGC) appearing on a social media platform should... Comments


Mark Zuckerberg’s First Live Stream Shows Facebook’s Video Ambition

Sep 15, 2015 - In order to obtain more video inventory for advertising, Facebook could eventually roll out its live-streaming feature to the masses. Comments


Instagram to Expand Ad Base, Integrates Facebook Targeting Capabilities

Sep 9, 2015 - Industry participants are excited about Instagram’s new ad formats as these capabilities make ads more targetable. It's predicted that these changes... Comments


Tweets of the Week: U.S. Open and Star Wars Lead the Way

Sep 4, 2015 - This week, Twitter went to the U.S. Open, unveiled McDonald's latest plan for serving breakfast, and hosted big sales for the Star Wars franchise. Comments


Digital Marketing People on the Move: End of Summer Edition

Sep 3, 2015 - This past August, Airbnb, Pinterest, Twitter, and Viacom added executives with expertise in branding, marketing and product development to boost their... Comments


Connected TV Spend to Rise, While Priority Remains Low

Sep 2, 2015 - A new research report from the Association of National Advertisers shows that there is a growing demand for connected TV, yet the numbers are still... Comments

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