Yuyu Chen

Yuyu Chen

Junior Reporter, ClickZ

Yuyu Chen is a junior reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.

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RECENT ARTICLES BY YUYU CHEN

david-edelman-mckinsey

[VIDEO] McKinsey: How Digital Is Disrupting Marketing Framework

May 21, 2015 - In the first installment of ClickZ's video series with David Edelman, the McKinsey partner and global co-leader of digital marketing strategy shared... Comments

mozillaimage

Mozilla Dabbles in Commercial Advertising with Suggested Tiles

May 21, 2015 - The company is going to serve relevant ads and recommend content through Suggested Tiles. How will the introduction of ads aligned with Mozilla’s mission... Comments

pinterest-alt

Pinterest to Enhance Promoted Pin Ad Capabilities

May 19, 2015 - The visual discovery platform is going to add a slew of new features to promoted pins, including app promotion. How can marketers benefit from these... Comments

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Mad Men Drives Coke’s Digital Consumption By 991%

May 18, 2015 - The last episode of AMC's Mad Men ended with the famous Coca-Cola ad, “Hilltop," from 1971, which increased digital consumption around Coca-Cola by... Comments

buybuttions

Google to Add Buy Buttons in Sponsored Mobile Search Results

May 18, 2015 - Google is going to hop on the buy button bandwagon, but will the tech giant be able to become an online marketplace like Amazon? Comments

twitter-tweets

Tweets of the Week: Brands Tap into #biketoworkday2015 and Pay Tribute to B.B. King

May 15, 2015 - This week Twitter biked to work, celebrated the possibility of Harriet Tubman on the twenty dollar bill and mourned the loss of blues legend B.B. King... Comments

wal-mart-image

Will Walmart’s $50 Unlimited Shipping Give Amazon Prime a Run for Its Money?

May 14, 2015 - At the price of $50 a year, the world’s largest retailer is going to offer unlimited free shipping on items purchased from its online store. Will this... Comments

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Verizon Expands to Programmatic Advertising With AOL Acquisition

May 12, 2015 - Telecom giant Verizon has agreed to buy AOL in a $4.4 billion deal. How might this move change the mobile video and programmatic landscape? Comments

Facebook thumbs up

Facebook Becomes the Fastest Growing Global Media Company

May 12, 2015 - Facebook has long been a dominant social media platform, but now the brand has grown to be one of the most profitable media companies in the world... Comments

monika-zurich

VIDEO: Zurich CMO Brings CPG Wisdom to Financial Services

May 11, 2015 - In this video interview, Monika Schulze, global head of marketing for Zurich Insurance, speaks about how she has leveraged her 19 years of experience... Comments

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Adding the Wow Factor to an Email Strategy

May 7, 2015 - Whether you are a newbie or a veteran to email marketing, these tips will help you streamline your strategy. Comments

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Building Consumer Loyalty With Email Rewards Programs

May 7, 2015 - Tangible benefits and customized content are the pillars of a successful email rewards program. Comments

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Are Your Subject Lines Strong Enough?

May 6, 2015 - Tips for creating attention-grabbing subject lines in an email using keywords. Comments

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Rescue Your Sales With Cart Abandonment Emails

May 6, 2015 - Almost seven out of 10 shopping carts get abandoned by consumers. Using cart abandonment emails effectively can help drive lost shoppers back to the... Comments

tvshopper

TV Becomes Major Driver of Social Activity [Study]

May 6, 2015 - A new study from ShareThis shows that traditional TV-watching has evolved to become a multi-screen social experience. How can networks leverage social... Comments

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Snapchat Looks to Reinvigorate Discover With New Feature

May 5, 2015 - The ephemeral messaging service has added a new feature to Discover, which may help boost the product’s decreasing traffic. Comments

google-image

Google Enhances Its Social Capabilities With Google+ Collections

May 4, 2015 - The tech giant introduced Google+ Collections today, a tool that allows users to categorize their posts, just like Pinterest. Comments

business-people

Digital Marketing People on the Move: April 2015 Roundup

May 4, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during April of 2015. Comments

videoproduction

Brands to Spend More on Original Digital Video But Worry About Its ROI

May 1, 2015 - A joint study from DigitasLBi and the Interactive Advertising Bureau (IAB) shows that brand marketers will invest more in original digital video content... Comments

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Hulu Expands Ad Capabilities With Programmatic, AMC Partnership, 'Seinfeld' Reruns

Apr 29, 2015 - The online streaming service has introduced a new ad format called "custom integrated commercial," will add programmatic to its ad arsenal, and is investing... Comments

facebook-desktop-games

Facebook Seeks to Boost Game Installs With Desktop Video App Ads

Apr 28, 2015 - The social network introduced a new ad offering today to help better monetize desktop games. Comments

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