Yuyu Chen

Yuyu Chen

Junior Reporter, ClickZ

Yuyu Chen is a junior reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.

Profile

RECENT ARTICLES BY YUYU CHEN

tumblr-landing-page-image

Tumblr Lets Brands Run Ads in Users’ Dashboards for 24 Hours

Apr 16, 2015 - Nike is the first company to test out Tumblr's new ad offering, which allows marketers to serve ads in users’ dashboards for a full 24 hours. Comments

beats-by-dr-dre

Beats by Dr. Dre’s CMO: We’re Moving at the Speed of Culture

Apr 15, 2015 - Omar Johnson, chief marketing officer (CMO) at Beats by Dr. Dre, shares how the brand stays hyper-creative in order to meet the needs of the transforming... Comments

american-express-image

American Express Testing Facial Recognition, Wearable Tech

Apr 14, 2015 - The financial services corporation is trying to simplify digital payments with emerging technologies. Comments

digital-award

'Love Has No Labels' Tops YouTube's March Leaderboard

Apr 14, 2015 - The video platform has released its March leaderboard and taking the lead is The Ad Council’s video "Love Has No Labels," followed by Durex’s ad "#Connect... Comments

facebook-f-2013

Facebook Brings Messenger to Desktop

Apr 9, 2015 - The social media giant has debuted a Web page for its Messenger mobile app. Comments

radio-digital-image

iHeartMedia Brings the Programmatic Marketplace to Radio

Apr 8, 2015 - The radio powerhouse has teamed up with ad-tech company Jelli to enable programmatic buying for more than 800 radio stations. Does this initiative reflect... Comments

hulu-gifgenerator

Hulu’s GIF Search Engine Offers TV Fans Tumblr-Based Experience

Apr 7, 2015 - The online streaming service has released a GIF search engine to engage with TV fans through a Tumblr-based platform. Comments

square-payments

Square Helps SMBs Track Sales With New Email Marketing Tool

Apr 7, 2015 - The mobile payment brand expands its business to email marketing in an effort to help brick-and-mortar companies track in-store sales. Comments

robin-zucker-playboy-czlny

VIDEO: Playboy 'Fishes Where the Fish Are' on Social

Apr 7, 2015 - In the second part of our video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she shares how the brand builds... Comments

robin-zucker-playboy-czlny

VIDEO: Playboy Drives Engagement With Diverse Content Marketing Techniques

Apr 6, 2015 - In the first installment of our two-part video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she discusses the... Comments

julie-booth-ninewest

VIDEO: Nine West Captures 'Nostalgic Moments' With Content Marketing

Apr 6, 2015 - In this video interview, Julie Booth, digital director for Nine West Group, talked about how the brand integrates storytelling into its content strategy... Comments

lee-nadler-mini-czlny

VIDEO: Mini USA Looks Beyond Social Metrics in Real-Time Marketing [#CZLNY]

Apr 3, 2015 - In the second part of our video interview with Lee Nadler, marketing communications manager for Mini USA, he explains how the brand taps into social... Comments

lee-nadler-mini-czlny

VIDEO: Mini USA Gives Car Owners a Voice on Social [#CZLNY]

Apr 2, 2015 - In the first installment of our two-part video interview with Lee Nadler, marketing communications manager for Mini USA, Nadler shares how the car brand... Comments

erineverhart-homedepot-czlny

VIDEO: The Home Depot on Landing Page Optimization [#CZLNY]

Apr 1, 2015 - During her panel discussion at ClickZ Live New York, Erin Everhart, SEO manager of The Home Depot, shared her insights into how to build a successful... Comments

timgoudie-interivew-czlny

VIDEO: Coca-Cola Says to Take Paid Social Seriously [#CZLNY]

Apr 1, 2015 - In this video interview from ClickZ Live New York, Tim Goudie, social media director for Coca-Cola, shares his insights into how the brand leverages... Comments

peoplesmovemarch

Digital Marketing People on the Move: March 2015 Roundup

Apr 1, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during March of 2015. Comments

showtime-networks

Showtime Networks: Brands Can Do More Than Banner Ads on Mobile

Mar 30, 2015 - Premium cable network Showtime has forged a strong presence in the mobile space. How does it leverage mobile in a creative way to engage with its TV... Comments

facebookandtwitter

U.S. Digital Display Ad Spend Shifting Toward Facebook and Twitter

Mar 27, 2015 - New research from eMarketer shows that Facebook and Twitter together will account for approximately 34 percent of U.S. digital display ad revenues by... Comments

twitter-logo

Twitter Debuts Periscope to Rival Meerkat

Mar 26, 2015 - Immediately following Facebook’s embedded video player announcement yesterday, Twitter introduced a new livestreaming video app this morning. Why are... Comments

facebook-messenger-mobile-image

Facebook Messenger Adds E-Commerce Capabilities

Mar 25, 2015 - One of the Messenger features introduced on the first day of Facebook’s F8 conference in San Francisco is specially designed for commerce and shopping... Comments

air-wick-new-logo

Air Wick Leverages QR Codes in New Way

Mar 24, 2015 - As marketers become more visually conscientious, QR codes are becoming a less desirable mobile tool. But Air Wick is using the technology in a smart... Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Gartner Magic Quadrant for Digital Commerce

Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.

Jobs