Yuyu Chen

Yuyu Chen

Junior Reporter, ClickZ

Yuyu Chen is a junior reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.

Profile

RECENT ARTICLES BY YUYU CHEN

smartwatch1

Wearables Market Up 40% Globally in Q3

Nov 21, 2014 - The wearables market increased 40 percent globally in the third quarter of this year, compared to the same period a year prior. Comments

mondelez

[VIDEO] Spotlight On: Dana Anderson, "Ad Person of the Year 2014"

Nov 19, 2014 - In an exclusive interview with ClickZ, Dana Anderson, senior vice president (SVP) and chief marketing officer (CMO) at Mondelēz International, talked... Comments

facebook-like

Facebook to Ban Overly Promotional Posts in News Feed

Nov 17, 2014 - Starting next year, marketers who post overtly promotional content will see a significant drop in their organic reach. So how should industry participants... Comments

coupons

Will Coupons.com Partnership With Samsung Help Mobile Wallets Become Mainstream?

Nov 17, 2014 - Coupons.com will deliver card-linked offers to more than 20 million Samsung devices in the U.S. Will this move help mobile wallets become a mainstream... Comments

shutterstock-179539388

Yahoo to Rival AOL, Google, and Facebook With Acquisition of BrightRoll

Nov 12, 2014 - The Internet giant has agreed to purchase video advertising platform BrightRoll for nearly $640 million in cash. Will the inclusion of BrightRoll help... Comments

body-by-victoria-bras-supersoft-sexy-comfort-victoria-s-secret

Victoria’s Secret’s "Perfect Body" Campaign Is Far From Perfect

Nov 10, 2014 - The lingerie brand’s "Perfect Body" campaign prompted an angry reaction on Twitter. What could the company have done to avoid the backlash? Comments

shutterstock-130606289

Digital Marketing People on the Move: October 2014 Roundup

Nov 10, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during October of this year. Comments

shutterstock-143575819

TD Bank Group: Turning Big Data Into Valuable Data [#CZLCHI]

Nov 7, 2014 - In his presentation at ClickZ Live Chicago, Garry Przyklenk, manager of analytics implementation at TD Bank Group, shared three ways marketers can glean... Comments

shutterstock-144112840

Expedia: User-Generated Videos Add Relevancy to Travel Campaigns [#CZLCHI]

Nov 6, 2014 - At ClickZ Live in Chicago, Noah Tratt, global senior vice president of media solutions at Expedia, explained how to use user-generated videos to create... Comments

sharethislogoimage

Social Sharing Reaches Peak Within 24 Hours of Major Events [Study]

Oct 20, 2014 - A new report from ShareThis shows that consumer engagement on Facebook, Twitter, and Reddit is highest in the days surrounding big events. Comments

shutterstock-152196302

Think Outside the Box: 3-D Mobile Ads Can Boost Engagement

Oct 15, 2014 - Advertising technology company Amobee has initiated dynamic 3-D mobile ads for better engagement, but are 3-D ads suitable for every brand? Comments

avon-ecommerce

Avon Adds Content, Social Capabilities to eStore

Oct 15, 2014 - The beauty brand’s new e-commerce site seeks to improve both the representative and consumer experience. Comments

facebook-like

Facebook’s Audience Network Goes Global

Oct 7, 2014 - The platform’s Audience Network is available to marketers worldwide, and supports link ads. Comments

Influence

VIDEO: Building an Influential Brand

Oct 7, 2014 - In these two video interviews, Mark O’Brien, president of DDB North America, and Rob Horton, vice president of marketing at Glidden Paint, give their... Comments

self-promotion

Digital Marketing People on the Move: September 2014 Roundup

Oct 6, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during September of this year. Comments

startups-lightbulbs-waters-0814

Big Organizations Need to Have a Start-Up Mindset [Ad Week]

Oct 6, 2014 - Nigel Morris, CEO of Americas and EMEA at Dentsu Aegis Network, and Dana Anderson, SVP and CMO at Mondelez International, shared their insights into... Comments

facebook-mobile-blue

VIDEO: Head of Facebook's Atlas Speaks About Revamped Platform for Ads

Oct 1, 2014 - In this video interview, Erik Johnson, head of Atlas at Facebook, shares more information about the new version of Atlas, and explains why it’s a revolutionary... Comments

visa-mastercard

MasterCard Invites U.S. Workforce to Take #OneMoreDay of Vacation

Sep 30, 2014 - The global payment company has launched a new travel-centric cross-channel campaign to persuade Americans to take their well-earned time off. Comments

Facebook Logo

Does Facebook’s Atlas Solve the "Cookie Problem"?

Sep 29, 2014 - Facebook kicked off Ad Week with the launch of Atlas. The ad platform will avoid tracking cookies by taking a "people based" marketing approach. Comments

ClickZ Live Mobile App

Insights, Tricks, Mistakes, and Future Trends Digital Marketers Should Know [Video]

Sep 25, 2014 - In these video interviews from ClickZ Live San Francisco, you will glean insights, get tips, and hear about future trends from leading digital marketers... Comments

sharethis

Millennials More Likely to Purchase What They Share on Social

Sep 24, 2014 - A new consumer report from ShareThis suggests that Millennials’ sharing activity on social media is directly connected to their buying behavior. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Resources

Jobs

    • Customer Service Consultant
      Customer Service Consultant (Bonner and Partners) - Delray BeachBonner & Partners: Full-time Customer Service Consultant Position Who we are...
    • Financial Editor
      Financial Editor (Confidential) - DurhamSIX FIGURE EDITORS WANTED: To enforce lofty NEW editing standards. Easy Conditions Unlikely. Promotion and...
    • Information Processing Specialist
      Information Processing Specialist (Agora Inc. ) - BaltimoreInformation Processing Specialist – The IP specialist position ensures the successful...