Yuyu Chen

Yuyu Chen

Junior Reporter, ClickZ

Yuyu Chen is a junior reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.

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RECENT ARTICLES BY YUYU CHEN

superbowl-tv

Super Bowl Fans Ready to Engage With Brand Ads on Social

Jan 30, 2015 - A new survey from Crowdtap shows that the majority of Super Bowl fans are passionate enough to take action on social media during the big game. Comments

havas-theheliagroup

New Havas Brand to Drive More Than $70M in Data-Related Revenue

Jan 29, 2015 - The ad network has consolidated its full-service global agency Havas EHS and data intelligence agency Havas Discovery into one new brand called Helia. Comments

retail-smallbusiness

Retailers Could Deploy Beacons in New Ways in 2015

Jan 29, 2015 - Industry experts anticipate that beacon marketing will rise in popularity in 2015. So how can marketers leverage the rich amount of data beacons provide... Comments

wearables-fitness

Wearables: A Double-Edged Sword

Jan 28, 2015 - Wearable devices offer marketers another data layer to deliver more personalized messages. But if advertisers fail to use the data properly, they will... Comments

Twitter Zipdial logo

Twitter Adds Mobile Video Capability, Private Group Messaging

Jan 27, 2015 - Twitter users are now able to send messages to a select group of people, and create video content directly within the platform, moves that will likely... Comments

intelligence

How Can You Make Your Big Data "Smarter"?

Jan 27, 2015 - Data specialists from Vizeum, Havas, and DigitasLBi share their advice on how to segment and test big data in order to make better-informed marketing... Comments

storyimage-facebook

Is Facebook Pulling the Plug on FBX?

Jan 26, 2015 - It seems the social media giant is keeping its real-time bidding ad exchange FBX for now, but will likely downplay the importance of the platform. Comments

social-sharing-group

Facebook Dominates Social Sharing While Twitter Sees a Decline

Jan 21, 2015 - ShareThis’s new report shows that Facebook overtook Pinterest, Twitter, and Reddit in terms of sharing activity during the fourth quarter of last year... Comments

tiffany-spring2015campaign-gaycouple

Tiffany & Co.’s First LGBT Ad Misses Mark

Jan 16, 2015 - For the first time, the jewelry brand is featuring a same-sex couple in its engagement campaign. Comments

lorealimage2

L'Oreal Paris Makes Golden Globes Shoppable on Social

Jan 13, 2015 - During this year’s Golden Globes, the beauty brand launched a campaign to help consumers recreate red carpet looks through social media. Comments

mobile-video-view

Can Facebook Rival YouTube's Video Dominance?

Jan 9, 2015 - Facebook’s video growth is surging, so is the social platform poised to take on Google-owned YouTube in the future? Comments

saatchi-and-saatchi

Saatchi & Saatchi Worldwide Restructures by Clustering Markets

Jan 8, 2015 - The change is the first reorganization of the network after the appointment of Robert Senior as its chief executive. Comments

Yahoo

Yahoo Pushes Further Into Mobile With Self-Service Platform

Jan 7, 2015 - Yahoo will combine its mobile analytics platform Flurry and mobile ad buying platform Gemini next month, a move industry participants say could possibly... Comments

cesimage

What Should Digital Marketers Closely Watch at CES 2015?

Jan 6, 2015 - Industry professionals from Tribal Worldwide, Havas Worldwide, SapientNitro, BBDO, and Isobar US predict that wearables, autonomous cars, data insights... Comments

connected-people-diagram

Digital Marketing People on the Move: December 2014 Roundup

Jan 5, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during December of 2014. Comments

mobileholiday

Mobile Drives Online Sales on Christmas Day 2014

Jan 2, 2015 - IBM’s latest holiday benchmark data shows that mobile accounts for 57 percent of all online traffic and 35 percent of all online sales for Christmas... Comments

digital-marketing-trends-1

Digital Marketing Trends to Watch Out for in 2015

Dec 24, 2014 - We consulted with industry leaders about what digital marketers should focus on in the coming year. Take a look at their expert tips and predictions... Comments

oracleiamge

Oracle Boosts Its Data-Driven Marketing Capabilities with Datalogix Acquisition

Dec 22, 2014 - Oracle has purchased Datalogix, a data company that helps brands and agencies understand which digital ad campaigns drive in-store purchases. Comments

aol-logo-eraser-red

AOL's CMO Erika Nardini: Premium and Programmatic Can Coexist

Dec 22, 2014 - In this video interview, Erika Nardini, chief marketing officer of AOL, shares why "barbell strategy" is so important to AOL, and how the media company... Comments

shutterstock-152196302

63 Percent of Global Digital Ad Spend Will Go to Mobile by 2018

Dec 19, 2014 - eMarketer predicts that next year, advertisers will spend $64.3 billion on mobile advertising, up 60 percent from 2014. And by 2018, mobile ad spend... Comments

smartwatches

Programmatic Ads Can Now Be Served on Your Wearable Device

Dec 17, 2014 - A new wearables ad network initiative enables brands to deliver targeted ads to consumers' wrists. Comments

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