Yuyu Chen

Yuyu Chen

Junior Reporter, ClickZ

Yuyu Chen is a reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.

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RECENT ARTICLES BY YUYU CHEN

back-to-school-shopping

Retailers Bumble Mobile As Parents Blow Off Back-to-School Shopping

Jul 28, 2015 - Back-to-school shopping is becoming less important to families in the U.S. How should retailers respond to this change? Comments

new-aol-logo

AOL Extends Premium Ad Solutions Into Video

Jul 23, 2015 - Earlier today, AOL rolled out five premium video ad solutions that combine engaging visual content with data intelligence. Comments

shell-gas

Shell and PayPal Offer Mobile Payments at The Pump

Jul 23, 2015 - Today, the gasoline conglomerate is rolling out its “Fill Up & Go” mobile payment service across hundreds of retail stations in the U.K. Comments

forever21manchine

Forever 21 Recreates Instagram Snaps via a Giant Thread Screen

Jul 22, 2015 - Forever 21 has collaborated with Brooklyn-based agency Breakfast to build a thread screen that displays consumers’ Instagram images in real time. Comments

ad-fruad-image

TAG, Google Program to Block Invalid Data-Center Traffic

Jul 21, 2015 - Data center traffic is one of many types of nonhuman or illegitimate ad traffic. TAG’s new program will tap into Google’s internal data-center blacklist... Comments

shopping-images

Will Facebook Pose a Threat to Amazon and Google with Shoppable Pages?

Jul 17, 2015 - Facebook is going to add a shop section to pages, so consumers can shop without leaving its app or site. Will the social network turn into an online... Comments

pluto-nasa

Tweets of the Week: NASA, Amazon and ESPN Lead the Way

Jul 17, 2015 - This week, Twitter cruised on the surface of Pluto, shopped on Amazon, celebrated the 2015 ESPY awards, and made a toast for Novak Djokovic’s big win... Comments

video-games-july

Twitter, Reddit Drive More Gamer Engagement than Facebook

Jul 16, 2015 - As the gaming community is growing, it’s critical for marketers to understand the nuances of gamers’ sharing behavior, such as sharing on Twitter and... Comments

deanie-elsner

Former Kraft CMO: Marketing Takes Center Spot In a Consumer Centric World

Jul 15, 2015 - In this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, talks about the importance of marketing and how she worked... Comments

html-homepage-image

Flash Mobile Ads Leads to 5.35bn Wasted Rich Media Ad Impressions

Jul 9, 2015 - An industry report shows that in the first quarter of 2015, HTML5 outperformed Flash ads by 400 percent in terms of interaction rate, and the latter... Comments

deanie-elsner

VIDEO: Why Kraft Uses Agile Marketing to Solve a Growth Problem

Jul 8, 2015 - In this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, speaks about how the brand uses agile and addressable... Comments

nike-soccer

Nike Takes the Women’s World Cup with #NoMaybes

Jul 6, 2015 - Nike’s #NoMaybes campaign has caught lots of attention during the Women’s World Cup. What can other brands learn from the Nike's success? Comments

image-business-professionals

Digital Marketing People on the Move: June 2015 Roundup

Jul 3, 2015 - A roundup of new hires and promotions in the digital marketing industry during June. Comments

heidi-browning-pandora

Pandora on the Power of Music in a Connected World

Jul 2, 2015 - In this video interview, Heidi Browning, senior vice president of strategic solutions for Pandora, talks about how marketers can leverage music to build... Comments

mry-color-logo

Spotlight on Matt Britton: How I Built a Youth Marketing Empire

Jul 2, 2015 - Known in the industry as pioneer of youth culture and marketing, Matt Britton has rapidly grown his ad businesses by marketing to Millennials. Comments

multiple-devices-june

Cross-Device Targeting: A Fairy Tale Idea

Jul 2, 2015 - Cross-device targeting is evolving but still remains in its early stages. Comments

programmatic-and-creative

Merging Data and Creative in Programmatic

Jul 2, 2015 - Data has an indispensable role to play in the fusion of programmatic and creative. Comments

interview-jeremy

Unilever Hunts for Top 50 Marketing Startups at Cannes

Jul 1, 2015 - In this video interview, Jeremy Basset, head of Unilever Foundry, speaks about how Unilever collaborates with startups to shape the marketing industry... Comments

interview-sapient

SapientNitro Brings Downtown Manhattan to Cannes Via Virtual Reality

Jul 1, 2015 - In this video interview, senior marketing executives from SapientNitro discuss the current state and the future of virtual reality. Comments

opentable-logo

How OpenTable Leverages Data to Create a Holistic Dining Experience

Jul 1, 2015 - In this Q&A, Joseph Essas, OpenTable's chief technology officer, explains how he and his team use data to provide value for both diners and restaurateurs... Comments

interview-phil

Digital Meets TV with Dr. Phil and DailyMail Partnership

Jun 30, 2015 - In a video interview with ClickZ, TV host Dr. Phil McGraw discusses his new partnership with The Daily Mail and how digital has changed the way viewers... Comments

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