Yuyu Chen

Yuyu Chen

Editorial Intern, ClickZ

Yuyu Chen is an Editorial Intern at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.

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RECENT ARTICLES BY YUYU CHEN

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Facebook Boosts Event Visibility With New Ad Format

Aug 29, 2014 - The new format is designed to help brands bring awareness to their events within Facebook’s network. How can business marketers get the most out of... Comments

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Digital Marketing People on the Move: August 2014 Roundup

Aug 29, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during August. Comments

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Facebook Cracks Down on Click-Baiting Posts in Favor of Quality Content

Aug 26, 2014 - The social media giant is looking to curtail posts with click-baiting headlines, and many in the industry say this update could have a huge impact on... Comments

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Fanta Creates All-Vine Comedy Show to Engage Teens

Aug 20, 2014 - The Coca-Cola brand has partnered with influential young Vine comedians to co-create a series of comedic Vine videos for teens and will release one... Comments

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Starwood’s New Robotic Butler Accepts #MeetBotlr Tweets as Tips

Aug 19, 2014 - Starting on August 20, a robotic butler will serve guests at Starwood’s Aloft hotel in Cupertino, California. Different from a human bellhop, the robot... Comments

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New Balance Connects Online and Offline Sales With Live Interactive Video

Aug 18, 2014 - Through a partnership with real-time product communication platform Brandlive, New Balance is looking to convert interested online consumers into offline... Comments

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Facebook Leads Way In In-store Sales for SMBs [Study]

Aug 14, 2014 - A new study from digital marketing company G/O Digital shows that compared to Twitter and Pinterest, Facebook is better at driving offline sales for... Comments

Twitter Money

Twitter Promoted Video Will Boost Engagement Data

Aug 13, 2014 - The micro-blogging service has been beta testing a new feature, Promoted Video, which allows advertisers to upload and distribute video ads on the platform... Comments

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Google Testing New Way to Catch Up in Mobile

Aug 12, 2014 - The tech giant is trying out a new way of targeting both mobile Web visitors and mobile app users, something they should have done much earlier in the... Comments

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Shoppable Levi's Video Tells Fan Stories

Aug 11, 2014 - Levi’s has unveiled a new campaign, the Live in Levi’s Project, which combines storytelling with social media and e-commerce in an interactive video... Comments

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Pinterest Updates 'Send a Pin' to Boost Interaction. Is E-Commerce Next?

Aug 8, 2014 - Now, when users receive a pin, they can reply with a message or send a pin back. Industry insiders say this feature adds another layer to Pinterest’s... Comments

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PayPal: Online Shopping in Singapore to Hit $3.5B Despite Security Fears

Aug 7, 2014 - In a recent survey, PayPal found that while online shopping continues to grow in Singapore, 57 percent of consumers hesitate to make online payments... Comments

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MRC to Issue Guidelines for Non-Human Traffic

Aug 6, 2014 - The Media Rating Council has plans to issue guidelines that will help digital marketers identify vendors and platforms to better combat fraudulent non... Comments

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How to Become a Top-Performing Content Marketer on LinkedIn

Aug 5, 2014 - LinkedIn has issued content marketing tips based on the practices of some of the most influential brands on the platform. Comments

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MediaCom and Google Collaborate to Develop a Mobile-First Mindset

Aug 5, 2014 - Global media agency MediaCom has teamed up with Internet giant Google to create a mobile-oriented training program for the agency’s employees. This... Comments

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Twitter's Mitro Acquisition Could Yield Better Targeted Ads

Aug 4, 2014 - A few years after the purchase of location-aware app maker Mixer Labs, Twitter has acquired password-security start-up Mitro to collaborate on geo-related... Comments

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Pinterest Adds to Its Functionality With Icebergs Acquisition

Aug 1, 2014 - Pinterest has purchased Icebergs, a company that allows creatives to collaborate on projects online. This acquisition, along with a number of new features... Comments

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Digital Marketing Performance Increasingly Affects CMO Compensation [Study]

Aug 1, 2014 - The Chief Marketing Officer Council’s new CMO Compensation Report suggests that CMO base compensation tends to increase as a company’s digital marketing... Comments

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Digital Marketing People on the Move: July 2014 Roundup

Aug 1, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during July. Comments

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Will Facebook Launch Another Snapchat Clone Within Instagram?

Jul 28, 2014 - Facebook-owned Instagram seems set to release a new "one-tap photo messaging" app called Bolt, a product that sounds just like Snapchat. Comments

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LinkedIn Unveils Direct Sponsored Content for Better Targeting and Testing

Jul 24, 2014 - The new feature will not only help marketers with A/B testing, but industry participants say it also indicates a big move for native advertising. Comments

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