Yuyu Chen

Yuyu Chen

Reporter, ClickZ

Yuyu Chen is a reporter at ClickZ. Her work has appeared in Local East Village, New York Daily News and Brooklyn Chamber of Commerce website. Yuyu received her M.A. in Business and Economic Reporting from New York University in May, 2013.




Why Twitter's removal of share counts is a big pain in the ass

Nov 24, 2015 - Last week, Twitter removed share counts as part of a change to its widely used tweet and follow buttons. This update has implications on Twitter and... Comments


Amazon’s first physical bookstore: offline’s death has been exaggerated

Nov 20, 2015 - Amazon’s first brick-and-mortar book outlet shows that physical stores still play a significant role in the customer purchase journey on the rise of... Comments


Why should marketers care about image recognition technology?

Nov 19, 2015 - Major technology companies and e-commerce platforms – such as Google, Facebook, Amazon, Pinterest and Alibaba – have been investing in image recognition... Comments


What Twitter marketers can learn from JetBlue, Emirates and Royal Dutch Airlines

Nov 18, 2015 - What are the most important Twitter marketing strategies you can learn from JetBlue, Emirates and Royal Dutch Airlines? Comments


How Mondelēz International keeps Oreo dynamic with fearless marketing

Nov 17, 2015 - Fueled by creativity and enthusiasm, the successful launch of Oreo's Colorfilled campaign exemplifies how Mondelēz International is able to consistently... Comments


Social messaging: East versus West

Nov 12, 2015 - As social messaging continues to grow, what are the differences between the West and the East, and can one learn from the other? Comments


How much do you know about Facebook video advertising?

Nov 6, 2015 - ClickZ breaks down Facebook’s video ad offerings, from the newly released Slideshow to different buying options, to help you unleash the power of video... Comments


Spotlight on Stephanie Meyer: how GE Healthcare modernized marketing strategy

Nov 5, 2015 - Stephanie Meyer is the woman behind GE Healthcare's successful marketing automation initiative. Here's how her team modernized and consolidated the... Comments


Digital people on the move: StubHub and The Coffee Bean & Tea Leaf have new marketing leaders

Nov 2, 2015 - StubHub, The Coffee Bean & Tea Leaf, Havas, EVB, and the Interactive Advertising Bureau (IAB) announced key hires and promotions this past October. Comments


How does Under Armour differentiate itself from Nike via digital marketing?

Oct 30, 2015 - With $3 billion in annual global sales last year, Under Armour has become the second largest athletics brand in the U.S. Here's how its use of digital... Comments


How can you market to millennial moms?

Oct 26, 2015 - Millennials are taking over as parents. How can you connect with them with innovative marketing approaches? Comments


What you can learn about logo design from Google and Airbnb?

Oct 23, 2015 - From Google’s new logo to the Tropicana branding debacle, brand marketers can learn a lot about logo design. Comments


4 ways brands can tell an authentic story

Oct 23, 2015 - People are instinctively drawn to brands that are considered more authentic than their competitors. How can your brand win? Comments


Will business consulting companies become a big threat to agencies?

Oct 21, 2015 - Business consulting companies are scaling back their digital arms by aggressively hiring creative talent and acquiring agencies. Will they displace... Comments


Ads of the week: Toyota goes 'Back to the Future'

Oct 16, 2015 - These are our favorite ads from this week because they use creative storytelling to communicate brands' messages while effectively engaging consumers... Comments


Facebook’s new emoticons: the good, the bad and the future

Oct 16, 2015 - Facebook unveiled six emojis last week. What challenges and opportunities will the emoticons bring to brand marketers? Comments


Instant Articles reflect a changing publishing landscape

Oct 15, 2015 - Publishers used to get 100 percent of their ad revenue. But now, they have to share it with Facebook, Google and Apple. The opportunity cost is ad revenue... Comments


Yahoo Gemini slows down Q3 paid search growth

Oct 13, 2015 - Yahoo migrated part of its search traffic to its own properties at the end of Q2 of this year. The shift is believed to have caused a decline in paid... Comments


Could Google AMP be better than Facebook Instant Articles?

Oct 7, 2015 - Google has initiated “Accelerated Mobile Pages (AMP)” to help articles load instantly. While it sounds just like Facebook Instant Articles, AMP will... Comments


Europe’s highest court: safe harbor data sharing between EU, U.S. invalid

Oct 6, 2015 - U.S. companies are not allowed to transfer the EU citizens' personal data to the U.S., a decision that will jeopardize both regions' digital advertising... Comments


Digital marketing people on the move: GE has a new CMO

Oct 6, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during September of 2015. Comments

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