Carl  Griffith

Carl Griffith

Head of Digital, Singapore , Havas Worldwide

Carl Griffith is the head of digital with Havas Worldwide in Singapore. He oversees the strategic elements of projects and brings extensive digital experience to tackle the broader business challenges of clients to ensure digital is fully integrated into our work. Carl plays the lead role in supporting one of our global clients in designing and implementing a comprehensive digital offering that includes a content-rich website, sophisticated online tools, and complimentary mobile applications. Involved in all aspects of the work, he’s happy building wireframes one day while defining and designing the analytics and reporting strategy the next. Carl has lived and worked in Singapore for eleven years and now calls Singapore “home”.

RECENT ARTICLES BY CARL GRIFFITH

digital-marketing

3 "Non-Dirty" Digital Considerations

Jun 24, 2014 - The definition of digital has changed. As good marketers we should look for new ways to secure deep and meaningful interaction with customers on behalf... Comments

digital-award

So You’d Like an Award for Your Good Work?

May 27, 2014 - From someone with experience serving on digital judging juries, advice on how to help you win those coveted digital marketing awards. Comments

socialmedia-tweet

What Exactly Defines a Digital Campaign Nowadays?

May 1, 2014 - Are we losing sight of the unique opportunities that digital now offers us? Comments

personalization

Personalization: Why Having a Dialogue Is Not Enough

Apr 1, 2014 - Now, it will be the marketers and their brands that move onward and upward from the obvious conversations in social media into a deep understanding... Comments

customerdata

Why Small Data and the Internet of People Matter

Feb 5, 2014 - A look at why personal engagement with brands matters, and my wish list for where digital marketers should focus more attention on in 2014. Comments

customers

2014 Trends: Building Integrated Campaigns and Customer Experiences [Video]

Jan 6, 2014 - See what it takes to build truly integrated campaigns and how the latest mobile payment technologies will define the customer journey. Comments

designthinking

Digital Advertising for Business Results

Dec 1, 2013 - In the final installment of the design thinking series, we'll explore why digital engagement has to be linked to measurable results. Comments

designthinking

Applying Feasible Technology to Your Digital Advertising

Nov 7, 2013 - In my second piece on Design Thinking for digital advertising series, let's explore what's the most appropriate channel to engage consumers. Comments

designthinking

What Design Taught Me About Digital Advertising

Oct 7, 2013 - In the first of this three-part series, learn about Design Thinking and focus on one of its three central tenets, customer-centricity. Comments

socialmediaguru

Don't Forget the Social in Social Media

Jul 14, 2013 - With the new obsession around click streams and digital engagement metrics we must not forget the roots to which all social media platforms owe their... Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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