3 "Non-Dirty" Digital Considerations

3 "Non-Dirty" Digital Considerations

10y Carl Griffith

3 "Non-Dirty" Digital Considerations

The definition of digital has changed. As good marketers we should look for new ways to secure deep and meaningful interaction with customers on behal...

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So You’d Like an Award for Your Good Work?

So You’d Like an Award for Your Good Work?

10y Carl Griffith

So You’d Like an Award for Your Good Work?

From someone with experience serving on digital judging juries, advice on how to help you win those coveted digital marketing awards. Read More...

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What Exactly Defines a Digital Campaign Nowadays?

What Exactly Defines a Digital Campaign Nowadays?

10y Carl Griffith

What Exactly Defines a Digital Campaign Nowadays?

Are we losing sight of the unique opportunities that digital now offers us? Read More...

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Personalization: Why Having a Dialogue Is Not Enough

Personalization: Why Having a Dialogue Is Not Enough

10y Carl Griffith

Personalization: Why Having a Dialogue Is Not Enou...

Now, it will be the marketers and their brands that move onward and upward from the obvious conversations in social media into a deep understanding of...

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Why Small Data and the Internet of People Matter

Why Small Data and the Internet of People Matter

10y Carl Griffith

Why Small Data and the Internet of People Matter

A look at why personal engagement with brands matters, and my wish list for where digital marketers should focus more attention on in 2014. Read More...

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2014 Trends: Building Integrated Campaigns and Customer Experiences [Video]

2014 Trends: Building Integrated Campaigns and Customer Experiences [Video]

10y Carl Griffith

2014 Trends: Building Integrated Campaigns and Cus...

See what it takes to build truly integrated campaigns and how the latest mobile payment technologies will define the customer journey. Read More...

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Digital Advertising for Business Results

Digital Advertising for Business Results

10y Carl Griffith

Digital Advertising for Business Results

In the final installment of the design thinking series, we'll explore why digital engagement has to be linked to measurable results. Read More...

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Applying Feasible Technology to Your Digital Advertising

Applying Feasible Technology to Your Digital Advertising

10y Carl Griffith

Applying Feasible Technology to Your Digital Adver...

In my second piece on Design Thinking for digital advertising series, let's explore what's the most appropriate channel to engage consumers. Read More...

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What Design Taught Me About Digital Advertising

What Design Taught Me About Digital Advertising

10y Carl Griffith

What Design Taught Me About Digital Advertising

In the first of this three-part series, learn about Design Thinking and focus on one of its three central tenets, customer-centricity. Read More...

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Don't Forget the Social in Social Media

Don't Forget the Social in Social Media

11y Carl Griffith

Don't Forget the Social in Social Media

With the new obsession around click streams and digital engagement metrics we must not forget the roots to which all social media platforms owe their ...

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