Director of PPC
Elizabeth Marsten is the director of PPC at CommerceHub in Seattle, Washington, where she oversees the PPC advertising practice with concentrations in Google AdWords & Shopping, Bing Ads, and Facebook. She is the is the co-author of All in One Web Marketing Reference for Dummies (Wiley Publishing), as well as PPC courses on Lynda.com.
See her SlideShare presentations from speaking at MozCon, SMX Advanced, East and West, PPC Hero Con, Searchfest, and State of Search or find her on Twitter.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.