Elizabeth Marsten

Elizabeth Marsten

Director of PPC

CommerceHub

Elizabeth Marsten is the director of PPC at CommerceHub in Seattle, Washington, where she oversees the PPC advertising practice with concentrations in Google AdWords & Shopping, Bing Ads, and Facebook. She is the is the co-author of All in One Web Marketing Reference for Dummies (Wiley Publishing), as well as PPC courses on Lynda.com.

See her SlideShare presentations from speaking at MozCon, SMX Advanced, East and West, PPC Hero Con, Searchfest, and State of Search or find her on Twitter.

RECENT ARTICLES BY ELIZABETH MARSTEN

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Facebook Dynamic Product Ads: What Are They Really?

Apr 17, 2015 - A look at Facebook's Product Ads option and how your brand can use the offering to boost business on the platform. Comments

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Quick Guide to Picking Up Facebook PPC

Mar 20, 2015 - These resources, broken down by the marketing skill level they target, can help you master the world of paid Facebook ads. Comments

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A Non-PPC Reading List for PPC Marketers

Jan 16, 2015 - In this industry it's important to keep up to date in all areas, not just your own niche. Here are some great sites to help PPC marketers branch out... Comments

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PPC Marketers Prepare: "All of the Things" Are Coming

Dec 19, 2014 - What can PPC marketers expect in the coming year? To put it bluntly, they should prepare themselves to be ready for "all of the things." Comments

googleadwords

The 3 AdWords Scripts You Want Right Now for the Holidays

Nov 21, 2014 - If you've lagged behind in your AdWords campaigns and need to do some last-minute prep for Black Friday and Cyber Monday, here are three scripts that... Comments

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To Affinity and Beyond

Oct 17, 2014 - The addition of Google AdWords' custom affinity audiences allows marketers to target their audience even more specifically. Are you utilizing this tool... Comments

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Pimping Out Google Review Features for AdWords

Aug 15, 2014 - A look at several of the Google AdWords extensions, ratings, and review services available, including what they do, where they come from, and how they... Comments

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Get Hired in PPC: Tips to Get Your Foot in the Door

Jul 18, 2014 - Here are four tips for getting your foot in the door of the PPC world, whether you have any PPC-specific experience or not, including securing an internship... Comments

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Bing Product Ads: Early Returns

Jun 20, 2014 - Just a few months after the launch of Bing Ads' Product Ads, a look at things to watch out for and consider when setting up your own accounts. Comments

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Content Promotion: PPC or Link Building?

May 16, 2014 - There are many services out there that promise to promote your content to a broad audience. Here's a rundown of some of the available options. Comments

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Using the U.S. Census Data to Power Your Social PPC Efforts

Apr 19, 2014 - Exploring the U.S. Census data can allow you to better target your ads right out of the gate, especially if you are trying to reach people outside of... Comments

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Ever Wanted to Advertise on Tumblr?

Mar 21, 2014 - A look at the advertising options on Tumblr, including working with a Tumblr sales rep or going through the Google Display Network. Comments

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LinkedIn Sponsored Updates: Something Actually Worth Paying For

Feb 21, 2014 - If you've ever tried regular ads on LinkedIn, even with detailed audience targeting, then you've felt that black hole feeling of advertising on LinkedIn... Comments

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Is $100 Enough to Try Facebook Ads?

Jan 22, 2014 - How much is enough to try Facebook Ads? Comments

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Social PPC in 2014: What Will the Future Bring?

Dec 23, 2013 - Keep your eyes and ears open to social network news, as there are social PPC opportunities everywhere... and they will only grow in 2014! Comments

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Reddit: Social Ads for the More Socially Savvy

Nov 15, 2013 - Reddit isn't for the faint of heart, but could be a great niche audience to add to your marketing mix and provide some lift outside of the usual text... Comments

Social Media

Social PPC – The Definitive Guide for Marketers

Oct 18, 2013 - Portent Interactive's Elizabeth Marsten shares the definitive guide to social PPC for marketers. Comments

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