Elizabeth Marsten

Elizabeth Marsten

Senior Director of Search Marketing

Portent

Elizabeth Marsten is the co-author of All In One Web Marketing Reference for Dummies (Wiley Publishing) with Ian Lurie, Marty Dickenson, Michael Becker and John Arnold. 

Well versed in Google, Bing Ads (MSN) paid search platforms, she has additional paid search platform experience in Amazon, Facebook, Twitter, adMarketplace and adRoll.

Elizabeth was promoted to Search Marketing Director at Portent in 2009. She currently manages PPC and oversees SEO, link building, copywriting and social media teams with their respective directors. See her SlideShare presentations from speaking at SMX Advanced, East and West, Miva Merchant, PPC Hero Con and Wappow.

RECENT ARTICLES BY ELIZABETH MARSTEN

consumer-rating

Pimping Out Google Review Features for AdWords

Aug 15, 2014 - A look at several of the Google AdWords extensions, ratings, and review services available, including what they do, where they come from, and how they... Comments

ppc

Get Hired in PPC: Tips to Get Your Foot in the Door

Jul 18, 2014 - Here are four tips for getting your foot in the door of the PPC world, whether you have any PPC-specific experience or not, including securing an internship... Comments

Bing Product Ads Bouquet

Bing Product Ads: Early Returns

Jun 20, 2014 - Just a few months after the launch of Bing Ads' Product Ads, a look at things to watch out for and consider when setting up your own accounts. Comments

content-promotion-bullhorn

Content Promotion: PPC or Link Building?

May 16, 2014 - There are many services out there that promise to promote your content to a broad audience. Here's a rundown of some of the available options. Comments

us-census

Using the U.S. Census Data to Power Your Social PPC Efforts

Apr 19, 2014 - Exploring the U.S. Census data can allow you to better target your ads right out of the gate, especially if you are trying to reach people outside of... Comments

tumblr-adsense

Ever Wanted to Advertise on Tumblr?

Mar 21, 2014 - A look at the advertising options on Tumblr, including working with a Tumblr sales rep or going through the Google Display Network. Comments

linkedin-logo

LinkedIn Sponsored Updates: Something Actually Worth Paying For

Feb 21, 2014 - If you've ever tried regular ads on LinkedIn, even with detailed audience targeting, then you've felt that black hole feeling of advertising on LinkedIn... Comments

facebook-f-2013

Is $100 Enough to Try Facebook Ads?

Jan 22, 2014 - How much is enough to try Facebook Ads? Comments

shutterstock-145689659

Social PPC in 2014: What Will the Future Bring?

Dec 23, 2013 - Keep your eyes and ears open to social network news, as there are social PPC opportunities everywhere... and they will only grow in 2014! Comments

subreddit

Reddit: Social Ads for the More Socially Savvy

Nov 15, 2013 - Reddit isn't for the faint of heart, but could be a great niche audience to add to your marketing mix and provide some lift outside of the usual text... Comments

Social Media

Social PPC – The Definitive Guide for Marketers

Oct 18, 2013 - Portent Interactive's Elizabeth Marsten shares the definitive guide to social PPC for marketers. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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