Elizabeth Marsten

Elizabeth Marsten

Vice President of Search Marketing

Portent

Elizabeth Marsten is the vice president of search marketing at Portent, Inc., a digital marketing agency, in Seattle, Washington. She oversees the PPC, SEO, analytics, and social media departments and is the is the co-author of All in One Web Marketing Reference for Dummies (Wiley Publishing) with Ian Lurie, Marty Dickenson, Michael Becker, and John Arnold, as well as PPC courses on Lynda.com.

See her SlideShare presentations from speaking at MozCon, SMX Advanced, East and West, PPC Hero Con, Searchfest, and State of Search or find her on Twitter at @ebkendo.

RECENT ARTICLES BY ELIZABETH MARSTEN

googleadwords

The 3 AdWords Scripts You Want Right Now for the Holidays

Nov 21, 2014 - If you've lagged behind in your AdWords campaigns and need to do some last-minute prep for Black Friday and Cyber Monday, here are three scripts that... Comments

googleadwords

To Affinity and Beyond

Oct 17, 2014 - The addition of Google AdWords' custom affinity audiences allows marketers to target their audience even more specifically. Are you utilizing this tool... Comments

consumer-rating

Pimping Out Google Review Features for AdWords

Aug 15, 2014 - A look at several of the Google AdWords extensions, ratings, and review services available, including what they do, where they come from, and how they... Comments

ppc

Get Hired in PPC: Tips to Get Your Foot in the Door

Jul 18, 2014 - Here are four tips for getting your foot in the door of the PPC world, whether you have any PPC-specific experience or not, including securing an internship... Comments

Bing Product Ads Bouquet

Bing Product Ads: Early Returns

Jun 20, 2014 - Just a few months after the launch of Bing Ads' Product Ads, a look at things to watch out for and consider when setting up your own accounts. Comments

content-promotion-bullhorn

Content Promotion: PPC or Link Building?

May 16, 2014 - There are many services out there that promise to promote your content to a broad audience. Here's a rundown of some of the available options. Comments

us-census

Using the U.S. Census Data to Power Your Social PPC Efforts

Apr 19, 2014 - Exploring the U.S. Census data can allow you to better target your ads right out of the gate, especially if you are trying to reach people outside of... Comments

tumblr-adsense

Ever Wanted to Advertise on Tumblr?

Mar 21, 2014 - A look at the advertising options on Tumblr, including working with a Tumblr sales rep or going through the Google Display Network. Comments

linkedin-logo

LinkedIn Sponsored Updates: Something Actually Worth Paying For

Feb 21, 2014 - If you've ever tried regular ads on LinkedIn, even with detailed audience targeting, then you've felt that black hole feeling of advertising on LinkedIn... Comments

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Is $100 Enough to Try Facebook Ads?

Jan 22, 2014 - How much is enough to try Facebook Ads? Comments

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Social PPC in 2014: What Will the Future Bring?

Dec 23, 2013 - Keep your eyes and ears open to social network news, as there are social PPC opportunities everywhere... and they will only grow in 2014! Comments

subreddit

Reddit: Social Ads for the More Socially Savvy

Nov 15, 2013 - Reddit isn't for the faint of heart, but could be a great niche audience to add to your marketing mix and provide some lift outside of the usual text... Comments

Social Media

Social PPC – The Definitive Guide for Marketers

Oct 18, 2013 - Portent Interactive's Elizabeth Marsten shares the definitive guide to social PPC for marketers. Comments

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